Tag Archives: Teresa Anania

Teresa from Autodesk in subscription interview

3 Replies

As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success.

Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating.

Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version:

  • Greg came up with some suggestions for making subscription more attractive (mainly to entertainment and media customers) and Teresa seemed open to those suggestions.
  • Teresa doubled down on a bunch of the spin that has been thoroughly skewered by myself and many others.
  • There was a rehash of the pricing information we already had a couple of months ago using the same figures Teresa provided in this blog post.
  • The one new piece of information was that somebody who switches from maintenance to subscription will be able to retain access to all prior versions held during perpetual license ownership. This could be interpreted in several different ways and it wasn’t clarified, so I guess we’ll have to wait for something in writing.
  • Despite what Teresa has apparently told some customers on the phone, there was no mention of a less unattractive subscription offer that involves keeping your perpetual license. Indeed, Teresa made it clear that trading in your perpetual license was very much still part of the deal.
  • Future costs for maintenance and subscription were as vague as ever but Teresa thinks it’s pretty impressive that Autodesk put out three years of pricing when asking customers to make a decision with decades-long implications.
  • Teresa wants you to give Autodesk a year to prove how wonderful subscription will be, and is very confident that subscription is for “the greater good”. (Andrew Anagnost also did the “give us a year” thing on Twitter so I guess we’ll see that theme repeated in an attempt to buy more time).
  • She has solemnly stated that Autodesk is never going to gouge its customers and wants to start building better relationships.
  • Teresa wants to hear from you and suggests the Autodesk Moving to Subscription forum as one way of getting in touch.

Here’s the video:

Ask Teresa from Autodesk your maintenance and subscription questions

4 Replies

As a follow-up to the Pixel Fondue video I posted earlier, Greg reports:

Since then Teresa Anania (Teresa from the letter) has contacted me and has agreed to do a pixelfondue livestream and answer some questions people may have. So…if you want to ask Teresa something directly post your question here and I will send it to her. I obviously can’t guarantee that I will ask (or she will answer) all questions. Teresa is (to her credit) reaching out to customers in a more personal way here – and maybe we can help her understand our feelings about AD’s move to subscription, especially how it pertains to current license holders.

Teresa Anania is Autodesk’s Senior Director, Subscription Success. It is indeed commendable that Teresa is prepared to step out of the Autodesk PR safe zone and field questions and comments from real people in an environment outside her control.

If you want to ask Teresa a question, hop over Autodesk forum and reply to Greg’s post. I’ll let Greg know about this post here too, so if you reply here he should see it.

Video nicely captures Autodesk customer sentiment

3 Replies

In this video starting at 42:21, Greg from Pixel Fondue had a few words to say about Autodesk’s attempt to price-force perpetual license owners onto subscription (rental). I think he captures the current Autodesk customer mood quite nicely.

Here are some of the highlights from Greg and others:

44:36 – If you’re gonna eff me, know my name.

45:20 – The only thing they forgot to attach to this was the head of a horse.

46:54 – If they didn’t think it was a tough sell, they wouldn’t have written a 2000 word essay…

49:14 – This is a trade-in, and they’re looking to take this [Entertainment Creation Suite]. So I give you this, this $12,000 investment … I give it back to you, plus like another $1,000 … and you give me the exact same thing. Except I no longer own it.

51:02 – Hi! Give us your thing you bought from us, we’ll rent it back to you… dumbass!

58:49 – It’s OK to be pissed, and Autodesk needs to know that people are pissed. So, Teresa, people are pissed. That’s a bullshit letter. Be honest with us.

Autodesk’s CIP data – massively biased?

10 Replies

You may have seen Shaan Hurley and I having a discussion (ahem) over the validity of his statement:

I really do use the ribbon now with AutoCAD 2010 along with most users as evidenced by the CIP data we receive daily from thousands of AutoCAD users who choose to send the great data.

So, now you know. Most of you use the Ribbon now,  Shaan said so. Shaan, as he always has done in the past, declined my invitation to back up this assertion with more details. He has vast amounts of data collected from huge numbers of users. How could that possibly be wrong?

Here’s how. CIP data is biased.

How can millions of data points be biased? Actually, all samples are biased. Only the degree of bias varies. The polls on this blog are no exception. I do my best to keep the questions and options neutral; the only leading questions you’ll see here in serious polls are the ones I copy and paste from Autodesk blogs. But readers of this blog are one self-selecting small portion of Autodesk customers, and people who vote in my polls represent another self-selecting portion of that portion.

The question is, how biased is Autodesk’s CIP data? Without access to Autodesk’s data (which it won’t provide) and resources for alternative data collection from its customers (ditto), the best I can do is use my own biased sample (that’s you lot out there) as a cross-check.

Let’s examine it in light of Ribbon use among AutoCAD 2010 users. In an earlier comparison of my 2009 poll figures and Shaan’s CIP data, I wrote this:

But Shaan’s CIP users are also a biased sample, comprising those AutoCAD users who have CIP turned on. Are users who go with the flow and have CIP on also more likely to go with the flow and leave the Ribbon on? Possibly, but I would have thought the CIP-on bias would be less significant than the blog-reader bias.

I have recently run a poll to try to determine if that “possibly”, that hunch, has any basis. Let’s examine the results I got.

AutoCAD 2010 users, what are your Ribbon and CIP settings?

Ribbon on, CIP on (24.7%, 65 Votes)
Ribbon on, CIP off (19.4%, 51 Votes)
Ribbon off, CIP on (11%, 29 Votes)
Ribbon off, CIP off (44.9%, 118 Votes)

Total Voters: 263

For the sake of argument, let’s make the assumption that my poll sample is unbiased. It’s not, and the degree of bias is unknown, but let’s see what it would mean if it was. Let’s see what kind of results Autodesk would see from its CIP sample:

CIP-on voters (94):
Ribbon on 69% (65)
Ribbon off 31% (29)

Shaan would see from this result that 69% of AutoCAD 2010 users have the Ribbon on, and would be tempted to say stuff like “use the ribbon now with AutoCAD 2010 along with most users”. Understandable. That’s just CIP users, but non-CIP users can’t be that different, surely? Or can they?

CIP-off voters (169):
Ribbon on 30% (51)
Ribbon off 70% (118)

Wow. That’s a huge discrepancy, and it implies that a sample selection based on CIP use introduces a massive bias. I’ve watched this poll grow over the weeks, half-expecting things to even out as the sample size increased. It didn’t. It has been pretty constant, with non-Ribbon non-CIP users outnumbering Ribbonite non-CIP users by a substantial margin.

Let’s put the groups together, shall we?

All voters (263)
Ribbon on 44% (116)
Ribbon off 56% (147)

So, if the voters in my poll were observed by Autodesk via CIP they would appear to be 69% Ribbon users. In fact, only 44% of these voters are Ribbon users.

How many AutoCAD 2010 users really have the Ribbon on? 69%? 30%? 44%? Some other number? I don’t know, and that’s not the point. The point is, Autodesk doesn’t know either. It can take some smart guesses, but just assuming CIP is accurate isn’t smart, it’s just a guess.

Why does this matter? Because Autodesk makes decisions based on this stuff. Decisions that affect you and me and how we use our tools. Have a look at this statement from Autodesk’s Teresa Anania, Director of Industry Management (taken from her interview with Deelip Menezes about Inventor):

…we had data that suggested that the new ribbon UI was well received and would be absolutely all that customers needed …. And now since we have the CIP data that shows us how our customers are using the software, we can analyze this before we permanently turn anything off.

Comments like this (and others from other Adeskers) seem to indicate that there is an unspoken assumption that CIP users accurately represent a true cross-section of users in general.

I know that Autodesk doesn’t rely solely on CIP; it uses a wide range of research tools to find out what users are up to and what they need. I regularly encourage you to participate in various Autodesk surveys, for example. But there are problems of accuracy inherent in all those methods. It would be natural, when faced with a set of apparently conflicting results from different sources, for Autodesk decision-makers to simply assume that the source with the biggest sample size is the most accurate. That could be a dangerous mistake, for both Autodesk and its customers.

Note: my arithmetic was off in several places when I posted this, and I have edited the post to correct some of the figures. These corrections do not invalidate the arguments; the substantial bias is still evident.