Tag Archives: Subscription

Callan Carpenter interview 4 – enhancing the program

Part 4 of 5 in this series.

SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being “nice” to your customers?

CC: Absolutely. I think my team and I spend as much time and brain energy trying to figure out how to enhance the program as anything else. Our goal is to make Subscription a compelling value proposition; to make it not only cost-effective but valuable in other ways. An example would be the Advantage Pack program. We had a history of Subscription including extensions and other little technology bonuses for subscribers. But last year, we said we’re going to do something different with that. One of the problems with our historical technical Extensions program is that it was optional for product line managers to either participate or not. It was optional for product line managers to localise those Extensions in languages other than English. It was optional to make those Extensions incremental install as opposed to requiring a full reinstallation of a product.

So last year, we turned a lot of our product development upside down and produced the Advantage Pack with a whole new set of requirements. A product had to be localised, it had to be incremental install, and the top 26 or 27 product lines all had to participate in delivering that value. We saw the impact in the form of a 150% increase in the downloads of that Advantage Pack. That’s an example of trying to improve the value, and you’re going to see some additional fairly significant moves on our part on the Advantage Pack this year that are going to have a lasting impact on Subscription and how people look at it. Next year, we plan to improve it yet more, and so on. I don’t see any end in sight. It’s a competitive world out there and the only way you survive is by continuing to improve and grow and add value, otherwise you get replaced, and nobody’s immune to that. No company, no market.

SJ: You said that there was a 150% increase in Advantage Pack downloads. What was increasing over what?

CC: Prior to Advantage Pack, we had the Extensions program. If you took all the Extensions for the various products for the prior year, the last year we had Extensions (2008), and you compare that to the number of downloads of the Advantage Pack, it’s a 150% increase of Advantage Pack downloads over Extensions.

SJ: But there had been no Extensions for AutoCAD since the very early years, right?

CC: No, there were Extensions for AutoCAD. For example, there was an AutoCAD Extension 2 years ago for PDF writing. This year, I don’t want to give the cat away, but you’re going to see some very interesting technology that is being made exclusively available to subscribers for no additional charge, that I think they will find quite interesting.

SJ: I was scratching my head to think of Extensions; after the initial burst when they first came out there was practically nothing. There was a trickle of them that came through for the various verticals, but I’m struggling to think of AutoCAD ones between, say, 2002 and 2007.

CC: I think you’re highlighting a potential example of a challenge that we had with the old Extensions program in that it was optional for product line managers to participate or not. Today, that’s not the case and that includes AutoCAD. They do participate in the Advantage Pack program and will continue to do so, along with Revit, Inventor and 20-odd other products that are our biggest sellers.

SJ: So that’s a permanent fixture as far as you’re concerned? The Advantage Packs aren’t going to disappear?

CC: Not unless we can come up with something better.

SJ: So there are no other nasties you have planned for customers? You’re not going to, for example, change the EULA so that Subscription is going to have to be paid otherwise your licenses don’t work any more?

CC: No, at this stage we don’t see any change to the perpetual license model if that’s what you’re referring to. We have a hybrid model, which is different from some industries. Some industries are all perpetual, some industries are all term-based licensing, we are still perpetual, plus Subscription or maintenance. I don’t see that changing. It’s hard to predict 50 years into the future, but we have no plans for that.

Callan Carpenter interview 3 – the cost of complexity

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Part 3 of 5 in this series.

SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for upgrade prices to be increased to some nice round number?

CC: What our customers have asked for is simplified purchasing. We have a very complex price book and it leads to thousands of prices items, maybe tens of thousands when you have all the permutations across all the different geographies in which we sell software. A lot of that complexity came from having multiple-step upgrades, multiple-step crossgrades. There is a cost to maintaining that kind of a system. So our resellers certainly were asking for simplification and streamlining explicitly. Our customers were asking to find ways to make it easier to do business with Autodesk; can it be less expensive? One of the costs of doing business is maintaining a very complex pricing scheme as we have in the past. So while we may not have a customer say, “Gosh, I wish you would simplify your upgrade pricing” explicitly, it is implicit in trying to offer an easier path to buying and less cost in the long run because we’re not maintaining a very complex system that only serves a very small percentage of our customer base.

SJ: So there’s a real cost associated with this. Can you put a number on that as a percentage of the cost of the upgrade? Is it 1%? 10%? Is a big amount that customers need to be worried about?

CC: You know, I’ve never tried to put it as a percentage of the cost of an upgrade and tried to figure it out. Some of these things are a little difficult to untangle, but you can look at the complexity of your back office software, the staff that it takes to maintain it, the cost of the releases; our customers are simply aware of our releases of our software products, but they’re not aware of the fact that of course we have numerous releases of our internal systems for tracking and matching assets, price books, things like this. All of those have a cost associated with them. People, software, systems and so on. I haven’t ever tried to calculate that as a percentage of the cost of an upgrade, but it’s certainly a real cost nonetheless.

SJ: So let’s say it was costing people 5%. Why didn’t you reduce the prices by 5% instead of trebling them?

CC: Well, we didn’t really treble the prices. What we did was we said, remember for 3 or more versions back, the price is essentially unchanged. It may be a couple of hundred dollars more expensive or less expensive depending on the product and the market for the third version back. The big change was really in 1 or 2 back, a very small percentage of our customer base, less than 2% of our customer base that was buying those upgrades. It didn’t really make sense to us to maintain the complexity for that small percentage of our customer base.

I think that it’s an interesting point that we’re in because if you go back far enough in time, and you don’t have to go back that far, about 8 or 9 years I guess, with Subscription we could have been arguing the other extreme. We could have been arguing that, “My goodness, why are you making me pay for upgrades?”, and this Subscription thing either didn’t exist or it was very, very expensive. And then we designed Subscription to actually be very cost-effective, to be the most cost-effective to get access to this technology. So it’s an interesting inversion. I think it would be an interesting mind-experiment to wonder what would happen if we took away our Subscription pricing tomorrow, which is typically somewhere between 10% and 18% of list price of the product, depending on the product and the market. If we took that option away tomorrow, I think we actually would create tremendous havoc in the marketplace, because that’s really where the majority of our customers are today in terms of buying our software.

SJ: There are people who do still want to buy upgrades, those who want to have that choice. Do you understand the mindset of people who say, “I want to see what the product is before I pay for it”?

CC: I can appreciate that sentiment. I’d like to believe that our 25+ years of history has generally shown that our pace of advancement is generally up and to the right. Certainly there have been hiccups along the way; some releases have more functionality than others, but generally it’s up and to the right. But the customers who wish to do that, I certainly can appreciate that and that’s as good a reason as any for why we’ve kept upgrade and Subscription pricing as opposed to one or the other, because it gives customers a choice. For those customers who tend to want to wait and see, again the vast majority of them are doing it 3 or more versions back. If they’re doing it less than that, they’re on Subscription, by and large. So they still have that option. Even with the simplified upgrade pricing, I think it’s important to point out that we announced it over a year ago, and even today, if a customer goes off Subscription, they have up to a year to retroactively attach it. So the hope is with that timeframe, questions of, “Is the economy going to turn back up?”, those sort of things will be answered. If it takes 2 years for those questions to be answered, well then you’re back to 3 versions back pricing or more, and that has hardly changed, if at all. So I think that those kind of customers that want to wait and see what the product is going to be before they buy it, they have that option.

You have to also realise that there are also other benefits that come from Subscription in addition to the upgrade. Access to our product support teams, access to prior version usage, home use licenses, the prerequisite to global floating network licenses and other types of benefits, those are a very significant proportion of the value.

Callan Carpenter interview 2 – upgrades a tiny minority

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Part 2 of 5 in this series.

SJ: Is there anything specific you want to say about what I have written in my blog?

CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is that there is a very small fraction of our revenue that comes from upgrades at this point in time. For the last 8 years or so, our customers have fairly well self-selected to either prefer to be on Subscription and have the latest version and technology available to them, or to not do that, in which case they tend to upgrade 3 years or more after the current release. We’re down to very low single digits of customers who upgrade, and of those only half of those upgrade 1 or 2 years back. So we’re talking about approximately 1.5% of our revenue that comes from customers upgrading 1 and 2 versions back. And so I think there’s clearly been a natural selection, a natural fallout over time of customers choosing; do I prefer to be on Subscription or do I prefer to pay for an upgrade?

If you look at the real impact of upgrade pricing, the real impact is the customers who prefer to upgrade from 1 or 2 versions back, that’s a very very small percentage of our business. For those who are 3 versions back or more, there’s really no change at all. For subscribers, which is the majority of the customer base, there is no change at all either. I just wanted to start by kind of putting that in perspective.

I think the other thing we should look at is that the history of the Subscription program is one of actually creating more value over time. It started out as simply an upgrade path, a cheaper path to upgrade than buying upgrades. Over time we’ve added more value in terms of additional support options, additional licensing benefits that come with Subscription and later on this year you are going to see things like a very enhanced Advantage Pack program, which started last year.

So as I read through a lot of the blogs, I was struck by a kind of lack of perspective on how the program has grown over time and how very few of our customers were actually buying upgrades.

SJ: There are some of your customers that don’t have any option but to be on Subscription, aren’t there? There are some markets and some products where Subscription is compulsory, right?

CC: No, with a few exceptions, I don’t believe we have any compulsory Subscription left. There may be a few in some emerging countries where software piracy is a particular issue, but generally speaking, the vast majority of our customers have the option to either be on Subscription or not.

SJ: For some years here in Australia, if you wanted to upgrade to the latest release, Subscription has been compulsory. Is this unique to Australia or does this happen elsewhere?

In Australia we do have a unique experiment, but that is fairly unusual. No other country comes to the top of my mind.

SJ: Is this experiment going to continue or does the point become moot now that the price of upgrading has been increased?

CC: I don’t think we’re going to be changing the way we do business in Australia.

Filling the holes in Autodesk’s CHM Help stopgap

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It was good to see Autodesk react to criticism of AutoCAD 2011’s browser-based Help with an acknowledgement of the problems and an attempt to provide a workaround by making a zip file of CHM files available for download. That’s much better than ignoring people’s concerns, denying the validity of those concerns or shooting the messenger, which has been known to happen in the past.

However, there are some holes in the workaround, only some of which can be filled.

Under 64-bit Windows 7, the Search pane is blank, as it is in the CHM Help for earlier releases on that platform. This is stated on the download page. Index works well, but Search doesn’t. As Search is one of the worst aspects of the browser-based Help, this is a rather unfortunate.
There is no obvious way of making the CHMs provide contextual help. Don’t bother pointing at acad181.chm in the Files tab of Options, it doesn’t work. Edit: See Chris Cowgill’s post on the AUGI forums for a partial workaround.
Even without contextual help, no advice is provided for calling the CHMs from within AutoCAD; you are only told that you can set up a shortcut on your desktop and double-click on that when you need it. However, you can set up an alias command in AutoCAD. To do this, edit the acad.pgp file or use the Express Tools Aliasedit command to set up a shell command. The alias name can be whatever you like (e.g. HEL), the command name should simply be the path and filename of the main acad181.chm file.
The CHM files are currently available only in English.
The set of CHM files is incomplete. See below for more details and what you can do about it.

These are the CHM files provided with AutoCAD 2011:

acet.chm – Express Tools
AdRefMan.chm – Autodesk Reference Manager
adrefmanctxt.chm – Not to be launched manually
ole_err.chm – Not to be launched manually
webbrw.chm – Not to be launched manually

These are the CHM files provided in the zip file download:

acad181.chm – Main AutoCAD 2011 Help file
acad.readme.chm – Readme
acad_acg.chm – Customization Guide
acad_acr.chm – Command Reference
acad_aug.chm – User’s Guide
acad_dpg.chm – Driver and Peripheral Guide
acad_install.chm – Installation
acad_nfw.chm – New Features Workshop
adsk_lic.chm – Licensing

These are the CHM files that are missing:

acad_aag.chm – ActiveX and VBA Developer’s Guide
acad_alg.chm – AutoLISP Developer’s Guide
acad_alr.chm – AutoLISP Functions
acad_alt.chm – AutoLISP Tutorial
acad_car.chm – Connectivity Automation Reference
acad_dev181.chm – Developer Documentation
acad_dxf.chm – DXF Reference
acad_sso.chm – Sheet Set Objects Reference
acadauto.chm – ActiveX and VBA Reference
adsk_brw.chm – Licensing – (this appears to be a later version of adsk_lic.chm).

Do you need any of the above? I did. To obtain a full set of AutoCAD 2011 CHM files, I had to do the following:

Download a vertical AutoCAD 2011-based variant. I used AutoCAD Civil 3D 2011, because I am entitled to download that from the Subscription Center. You may need to download an evaluation copy of a vertical. If so, make sure you delete the files after your evaluation period of 30 days, won’t you? Hopefully, Autodesk will have provided a better workaround by then.
Double-click on the downloaded executable (which is actually a self-extracting archive). You will be prompted for a location for the files to be unzipped to. I accepted the default of C:\Autodesk\AutoCAD_Civil3D_2011_English_32bit.
After the unzipping process is complete, the installtion window will appear. Pick Exit; you do not need to go ahead with the whole installation.
Search for the CHM files in the unzip location. There are a variety of locations, some of them containing duplicate files, but I was able to find what I needed in C:\Autodesk\AutoCAD_Civil3D_2011_English_32bit\x86\en-US\C3D\Acad\Help.
Copy the files from here to a safe location, and set up shortcuts and/or alias commands to access them.

Note that I can’t vouch for the completeness or correctness of these files (which may be why Autodesk didn’t include them), but I can’t do that for the HTML versions either. For those of you in non-English-speaking locations, I would be interested in finding out if you can use this method to obtain non-English CHM files. Are there non-English AutoCAD 2011-based verticals available for download yet? If so, are the CHMs in your language?

Finally, if you are having trouble reading CHMs over a network, check out this Microsoft document on a security update that may be the cause.

Autodesk Subscription – it could be worse

12 Replies

I’m still looking for your questions about Autodesk Subscription and upgrade policies and pricing. No matter what you think about that, you have to admit that Autodesk’s current policies are less anti-customer than those inflicted on SolidWorks users.

Disallowing bug fixes for non-subscription customers is reprehensible, no matter what kind of spin is put on it. Not only that, it’s clueless. So you’re annoyed at Autodesk for whatever reason and are looking for alternative software from a company that doesn’t mistreat its customers? You know not to even bother looking at SolidWorks, don’t you?

Edit: more relevant links and customer comments from Devon Sowell and Matt Lombard’s blogs.

Downloading AutoCAD 2011

19 Replies

Apparently, AutoCAD 2011 has been available for download for the best part of a day.

Here’s my experience so far. As a Subscription customer, I can see a bright new Get Your Upgrade button, and if I click on that I get an AutoCAD 2011 English link to click on. So far so good. If I click on that link, I get only this:

Error Message
You are currently not authorized to download from this Account.

I have contacted my reseller to try to work out what is going on. In the meantime, I’d be interested to know if any of you are having the same problem.

What has your download experience been like? Did it work? If so, how long did it take? Any issues with Autodesk download manager or your own? Did you do a Subscription download or the trial version? Did you choose to receive a DVD? Are you located outside North America? Any feedback is welcome.

Why don’t you use the current release?

11 Replies

While a lot of you are running one of Autodesk’s current-model products, there will be a very large portion of you that are using something older. This post is addressed to the latter group. Even if you’re on Subscription and have the current release available, but have chosen to keep running an older release, this question is still addressed to you. In fact, even if you’re now using the current release but have avoided installing some releases in the past, so at some stage you didn’t use the current release, I’d still be interested to hear your answer to this question.

Here’s the question:

Why?

Autodesk Subscription support – how is it?

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I’d like to hear your experiences with the support that is part of the Autodesk Subscription package. My own experiences have been mixed, but I’d like to hear from you rather than push any particular barrow. Have you used it? Good, bad, indifferent, all of the above? Is it timely, efficient, knowledgeable, clearly communicated?

Please add your comments!

AutoCAD does a Cheshire Cat

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In Alice’s Adventures in Wonderland, the Cheshire Cat gradually disappears until nothing is left but its smile. The AutoCAD packaging has done the same thing over the years until now nothing is left but the 0s and 1s. In Release 13, one box was not enough to keep all the materials, but Autodesk gradually slimmed it down until in recent years your slab of upgrade or Subscription cash gets you nothing but a DVD in a case (with or without a pack of cards). However, you can go cap in hand to Autodesk and ask for a real manual of your choice, which will be shipped to you free of charge.

A few days ago, Subscription customers in 37 countries were all automatically opted in to a download-only upgrade mechanism for all Autodesk software, not just AutoCAD. Here are Autodesk’s stated reasons:

Convenience—It’s more convenient than installing software from a DVD or CD and is available 24 hours a day.
Sustainability—Because there’s no printing, packaging, or shipping, it’s a more sustainable choice.
Central control—Software Coordinators can provide users with electronic access to upgrades and manage software permissions centrally.

So this has nothing to do with increasing Autodesk’s profit margins, it is for your benefit and to help save the planet; that’s nice to know. However, depending on your circumstances and the available bandwidth at both your end and Autodesk’s, downloading a couple of GB or so for each product (double it if you need both 32 and 64 bit versions) may not be convenient. If you want to receive an actual disc containing the software, you will need to change a Subscription setting. You should have seen an email about this containing a convenient link to a page containing that setting.

If you haven’t taken care of this yet, I suggest you log on to the Subscription site, edit your Subscription Center Profile (click on My Profile in the top right) and change the Delivery Preference setting to Box. If there are multiple contact people on your Subscription contract, I suggest you ask your colleagues (particularly the person designated to be the Contract Manager) to do likewise. Having a box shipped to you does not prevent you from downloading the software. I suggest you do this sooner rather than later, because if you leave it until less than a week before the next release (historically mid-March), you’ll miss out.

How will you react to Autodesk’s new upgrade pricing?

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As I reported early last year, Autodesk is going to discourage you from paying for upgrades as and when you see fit. It is doing this by charging you 50% of the cost of a full license to upgrade from the previous release. The same 50% cost will apply if you crossgrade [edit: crossgrade from an non-current release, that is] (say if you move from AutoCAD to a vertical). If your product is more than three releases old, you can’t upgrade. This change takes effect from 16 March 2010. There were some discounted upgrade offers to get you signed over early, but these have now expired. If you are thinking of upgrading or crossgrading, I suggest you contact your reseller, get out your calculator and consider doing it in the next few weeks.

There is some laughable doublespeak in the Autodesk marketing of this change, such as “streamlining our upgrade pricing based on feedback from customers and resellers,” but I can’t imagine anyone being fooled by such nonsense. It’s obvious that Autodesk is not doing this because you all asked for upgrade prices to be trebled to make a nice predictable percentage, it’s doing this to force upgraders on to Subscription. Once you’re on Subscription, you’re paying a year in advance for an upgrade (bonus cashflow!), and you’re something of a captive market, theoretically providing Autodesk with a more regular source of income. (The financial crisis has knocked something of a dent in that theory, as many companies have chosen not to renew subscriptions for products that were previously used by now-retrenched employees).

If you’re already on Subscription, you may be feeling pretty smug right now. Don’t be. Once Autodesk’s user base is effectively converted to the Subscription model, Autodesk will be free to do all sorts of things to that user base. Things like jacking up Subscription prices, reducing or eliminating existing Subscription services, and slipping little clauses into the EULA so you’re “agreeing” that you will lose your license if you stop paying your annual fees. You may be able to think of other things that you won’t like but which will benefit Autodesk shareholders. Maybe not, because Autodesk is too nice to its customers? Maybe I’m just cynical? Then again, if a couple of years ago I had suggested that Autodesk would treble (sorry, “simplify”) upgrade prices, more than a few would have thought I was paranoid.

Autodesk’s various little Subscription carrots have had limited success among its customers, so now it’s time for the big stick. In effect, Autodesk is encouraging you to get on Subscription or get out. What to do? Jump off the upgrade/Subscription train altogether and stick with what you have? Upgrade once now and stick there indefinitely? Upgrade every 3 years? Buy a new license every 6 to 10 years? Hang on and hope Autodesk introduces an upgrade amnesty in a few years? Move over to one of Autodesk’s competitors? My guess is that a large majority of us are going to just do as we’re directed and get onto Subscription.

I’d like to hear from you. What are you going to do, and why? If you’re on Subscription already, are you concerned about what Autodesk might do in the future?

Disclosure: I manage several dozen Autodesk licences for a large organisation which has been on Subscription for quite a few years.

Autodesk to more than triple upgrade prices

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As reported at Revit3D.com, next March will see a major change to the way Autodesk prices its upgrades. All upgrades will cost 50% of the full retail price rather than the much smaller percentage that is currently charged. If you upgrade yearly, that means the cost of doing so will be about 3.35 times greater than it is now. Clearly, Autodesk doesn’t want you doing that, and would much prefer you to be tied into the Subscription program, and is introducing some subtle encouragement to nudge you in the right direction.

Here is the rationale according to an Autodesk spokesperson:

I can confirm that after March 16, 2010, a streamlined upgrade pricing model will go into effect–all upgrades, cross-grades, and retroactive Subscription fees up to three releases back will be priced at 50 percent of a full license.

We are doing this to better match the needs and buying behaviors of our customers. A significant number of our customers have already moved to Autodesk Subscription. Only a small percentage of customers who do not have Autodesk Subscription purchase upgrades every year. Most of those customers upgrade every three years.

We believe that simple, straightforward pricing will help make it easier to do business with us. We also believe the new policy will make it more convenient and cost-effective for customers to keep their Autodesk software up-to-date.

So now you know, it’s being done for your own good. Happy?

Autodesk answers – 2 of 4

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In a comment on the first of these posts, Ralph G raised the possibility that these answers have been edited by marketing people. I have checked with Eric Stover and he assures me these answers come direct from the program managers concerned and are unmassaged by marketers. That ties in with the partial email trail that came with the answers. It also ties in with the impression I have formed recently that Autodesk is starting to open up a bit. That’s a trend I’m happy to encourage.

There’s one thing that clinches the marketing-interference matter for me. Despite Eric being on vacation when I sent in the request, the answers came back in days rather than weeks or months.

Enough of that, here’s the next question, courtesy of Matt Stachoni:

Q: Why haven’t the latest Subscription Bonus Packs been released for AutoCAD Architecture Subscription customers?

A: This year was the first time we released bonus packs continuously throughout the year to AutoCAD subscription customers, and we had a lot to learn about how to best deliver the bonus packs, and how often to release them. Based on our learnings from this year, our plan for the coming year is to ensure that AutoCAD Architecture (and other AutoCAD vertical product) subscription customers also receive any AutoCAD updates and bonus packs we deliver.

AutoCAD 2009 Subscription Pack 2 – PDF Enhancements

Totally abysmal customer service from Autodesk

1 Reply

I’ve been dealing with Autodesk in various ways for 23 years and have had a variety of experiences as a result; some good, some bad. The provision of the license codes needed to keep AutoCAD running has historically been pretty good. No longer. I’m currently going through the worst Autodesk customer service experience in my career. I’ve been trying for many weeks to obtain a few codes, without success.

I’ll spare you the details for the time being to give Autodesk one last chance to come good. For now I’ll just say that a combination of restrictive policies, inflexibility in the administration of those policies and downright incompetence has left Autodesk’s Subscription service looking very poor indeed. It’s a shocking abuse of legitimate customers; something that pirate users don’t have to put up with.

Autodesk Asia Pacific Product Registration & Activation Centre, your efforts to date have not been anywhere close to adequate. Get your finger out and start providing some customer service. If you can’t do so, escalate it to someone who can. Now. Before I let on how I really feel.

Update: I would just like to clarify that I have no problem with the service provided at a dealer level.

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