Tag Archives: Graphs

ADSK celebrates two full years of losses

Autodesk Reports Strong First Quarter Results, says the press release.

Autodesk co-CEO Amar Hanspal:

Broad-based strength across all subscription types and geographies led to another record quarter for total subscription additions and a fantastic start of the new fiscal year. Customers continue to embrace the subscription model, and we’re expanding our market opportunity with continued momentum of our cloud-based offerings, such as BIM 360 and Fusion 360.

 
Autodesk co-CEO Andrew Anagnost:

We’re executing well and making significant progress on our business model transition as evidenced by our first quarter results. We’re starting the year from a position of strength and are excited to kick off the next phase of our transition when we offer our maintenance customers a simple, cost effective path to product subscription starting next month.

Thanks to this fantastic progress into the exciting new customer-embraced rental-only business model, Autodesk has now recorded eight successive strong quarters of losses totalling $969 million. Another strong quarter like this one will see those losses exceed a billion dollars, and then it will really be time to crack open the champagne.

Here’s how those results look. Green shows profit; red shows loss. The black lines are trend lines. The thick one is linear, the thin one is a 4-quarter moving average.

Here’s an Adobe graph for comparison; it covers a wider date range. The linear trend line is not directly comparable because the Adobe graph includes a recovery phase which Autodesk has yet to enter.

Both graphs represent GAAP results that do not reflect deferred revenue (money that is received but not counted immediately). Autodesk is still making a loss in non-GAAP terms, but a smaller one than shown in the graph. Full details of Autodesk’s financials are available here. Make your own financial decisions based on your own interpretations and/or using the advice of parties better qualified than myself.

ADSK v ADBE – a tale of two graphs

I’m no financial analyst, so I’ll just leave these graphs here for your own interpretation. They show the profit/loss numbers for two software companies beginning with A that have abandoned perpetual license sales and gone all-subscription (rental).

Among other significant differences, one company went with very low rental prices while the other has extremely high rental prices. How have these differing strategies played out for Adobe and Autodesk? Green shows profit; red shows loss.

Adobe moved to the all-rental model earlier than Autodesk. The Autodesk graph therefore covers a shorter period than the Adobe one. Feel free to slide the Autodesk one along to the point you think best matches the equivalent point in the Adobe timeline.

The black lines are trend lines. The thick one is linear, the thin one is a 4-quarter moving average. The linear trend lines are not directly comparable because of the different timeframes covered (the Adobe one includes the revenue recovery stage which Autodesk has yet to enter).

Neither of these graphs reflect deferred revenue (money that is received but not counted immediately). Full details of Autodesk’s financials are available here. Make your own financial decisions based on your own interpretations and/or using the advice of parties better qualified than myself. For now at least, the stock market loves what Autodesk is doing, even if Autodesk customers don’t. I just found the comparison interesting.

Autodesk license costs options – summary 2

This is a revised version of the Autodesk license costs options – summary post, where I examined various payment options for CAD software and compared them with the cost of staying on your Autodesk maintenance contract long-term. This version is based on limited new information from Autodesk. While this post can be read alone, to better understand the context you may wish to check out that summary and the preceding posts in the series:

1. Autodesk license costs options 1 & 2 – stay on maintenance, subscription now
2. Autodesk license costs options 3, 4 & 5 – bait and switch
3. Autodesk license costs options 6 to 10 – abandon maintenance or Autodesk
4. Autodesk license costs options – summary

In this post, I will examine the validity of the various assumptions I have made; lay out all the data with best/worst options lists; provide combined graphs; and sum up. All of these sections have been revised based on new information.

Assumptions

Because Autodesk still isn’t telling customers all they need to know in order to make a rational choice, I’ve had to make some assumptions in order to work out the relative viabilities of the various options. Here, I’ll lay those assumptions out and explain why I made them. Some of them are very soundly based, others less so.

  1. Autodesk will continue to make maintenance available long-term. This has been repeated by Autodesk people at all levels and is currently pledged in writing on Autodesk’s web site. On the other hand, Autodesk has said one thing and done the other on multiple occasions, so who knows? Autodesk is also making noises about how terrible it is for the poor thing to have to go on operating in the same way that has made it billions for decades. I certainly can’t promise that Autodesk’s promise is worth the pixels it’s written on. It’s safe to assume that Autodesk will do all sorts of nasty things to maintenance customers over the next few years, but I’m relying on our fortitude in standing up to that.
  2. The maintenance price increases of 5%, 10% and 20% are cumulative, resulting in actual price increases of 5%, 15.5% and 38.6%. This has been confirmed by Autodesk here.
  3. Following that set of increases, the following year (2020) will see an increase of between 0% and 20% and the year after that (2021) will see a 0% increase. This is based on the figures shown in Autodesk’s example here. I’ve provided option 1c that assumes the best-case scenario (0% + 0%) and option 1d that assumes the worst-case scenario (20% + 0%).
  4. Following that set of increases, from 2022 the cost of maintenance will increase by another cumulative 10% per year. I have adjusted this downwards from 20% on the basis that Autodesk’s example shows a total maximum increase of 20% from 2020 to 2022. In reality, anything could happen, and Autodesk isn’t telling us.
  5. The dollar figures shown in Autodesk’s examples are accurate. There are some minor discrepancies between Autodesk’s quoted percentages and dollar amounts. Where dollar amounts are available, I have used those.
  6. Subscription (rental) prices will be frozen until after 2019. I’ve assumed this because Autodesk will want to keep subscription looking good in comparison to maintenance while it tries to persuade people to come on board.
  7. Subscription prices will increase 10% per year from 2020. Another guess. I’m pretty sure the price will keep going up, and it may be worse than this if Autodesk gets a sizeable portion of existing users tied in by then. Autodesk will rack up prices as high as it thinks it will get away with. My 10% assumption, if it’s low, will make subscription look better than it really is in my comparisons.
  8. The offered 60%/55%/50% discount on subscription will be maintained for three years from the point of changeover, not three years from now. That appears to be implied in Autodesk’s statements, and a three-year lock-in appears to be a standard Autodesk marketing technique.
  9. Following the three-year lock-in, the subscription cost will then change to 16% more than maintenance. This has been adjusted down from the 60% that was based on an apparent transcription error in an Autodesk earnings call transcript. A corrected version is available here: Autodesk (ADSK) Q4 2017 Results – Earnings Call Transcript. Incidentally, the statement that was initially attributed to Amal Hanspal is now reported to be from Andrew Anagnost.
  10. This special subscription cost of 16% over maintenance will be based on the original pre-increase maintenance price. This has been stated by Autodesk and roughly corresponds to Autodesk’s example figures. This differs from my original assumption that the increase would be based on higher and ever-increasing costs.
  11. The 16% premium subscription price will remain in place permanently, subject to normal percentage increases. This is heavily implied by Autodesk’s promise that customers who convert to subscription in 2017/8/9 will “keep this discounted pricing, which will be lower than maintenance plan renewal pricing and far below the cost of a new subscription”. This is described as a “guarantee”, but it’s rubbery. Don’t expect to see it written into a binding contract with figures.
  12. The 16% premium subscription price will increase at 10% per year. This is a guess and Autodesk can increase it by 100% a year if it feels like it. However, I’ve used 10% a year for everything else, so I’m keeping this assumption consistent with the others.
  13. For option 8, Autodesk will offer maintenance customers who switch over in 2022 a 50% discount on subscription, locked in for 3 years. Autodesk has made very similar offers over the last year or so. I’m assuming such offers will continue to arise from time to time, but there are no guarantees.
  14. For option 8a, Autodesk will offer maintenance customers who switch over in 2022 a permanent 50% discount on subscription. If Autodesk gets as desperate in 2022 as it is now to convert people to subscription, such an offer could be made. Or not. In case it is, I’ve included the numbers.
  15. Bricsys will continue to provide perpetual license and maintenance options. I’m highly confident in this one. Autodesk’s rental-only move is manna from heaven to Bricsys, and the availability of perpetual licenses is a big drawcard for disaffected Autodesk customers. Bricsys won’t throw away that competitive advantage.
  16. For options 9 and 10, BricsCAD purchase and maintenance costs will rise by 10% a year (compound). Another guess. Based on the Bricsys price history to date, 10% may be on the high side. However, because Bricsys prices are so much lower than Autodesk ones, an error in this assumption will have a much smaller effect than errors in the Autodesk price assumptions.

Some or all of the above assumptions could be wrong. Autodesk has been invited to replace this necessary speculation with information and is welcome to do so. As with all content on my blog, I actively encourage being corrected on any factual inaccuracies.

Data

If you want to examine the full set of data and/or make adjustments to the values, assumptions or calculations, here is the updated Excel spreadsheet I used, AutoCADSubscriptionCostComparison2017-03-17.xlsx. I suggest you discard any earlier versions of the spreadsheet, including AutoCADSubscriptionCostComparison2017-03-16-1.xlsx that was incorrectly linked in this post for the first few hours of its life. Note that in this version of the spreadsheet, I have used bold to indicate the figures that are known to be correct.

The following tables show the cost winners and losers after the first three, five and ten years based on one North American AutoCAD license with a 2016 maintenance cost of $545 and (late) 2016 subscription cost of $1470. All values are in US dollars.

Three years
Average Annual Cost Option
0 Option 0 – drop maintenance, keep using AutoCAD
0 Option 6 – abandon maintenance, subscription in 2020
0 Option 7 – abandon maintenance, subscription in 2022
0 Option 8 – abandon maintenance, subscription in 2022 (3-year 50% discount)
0 Option 8a – abandon maintenance, subscription in 2022 (permanent 50% discount)
0 Option 10 – BricsCAD Pro with maintenance in 2020
474 Option 9 – BricsCAD Pro with maintenance
570 Option 3 – subscription in 2017
631 Option 4 – subscription in 2018
643 Option 5 – subscription in 2019
648 Option 1c – stay on maintenance (0% increase 2020/2021)
648 Option 1d – stay on maintenance (20% increase 2020, 0% 2021)
1470 Option 2 – subscription now
Five years
Average Annual Cost Option
0 Option 0 – drop maintenance, keep using AutoCAD
0 Option 7 – abandon maintenance, subscription in 2022
0 Option 8 – abandon maintenance, subscription in 2022 (3-year 50% discount)
0 Option 8a – abandon maintenance, subscription in 2022 (permanent 50% discount)
303 Option 10 – BricsCAD Pro with maintenance in 2020
416 Option 9 – BricsCAD Pro with maintenance
607 Option 3 – subscription in 2017
650 Option 4 – subscription in 2018
679 Option 6 – abandon maintenance, subscription in 2020
680 Option 5 – subscription in 2019
689 Option 1c – stay on maintenance (0% increase 2020/2021)
749 Option 1d – stay on maintenance (20% increase 2020, 0% 2021)
1561 Option 2 – subscription now
Ten years
Average Annual Cost Option
0 Option 0 – drop maintenance, keep using AutoCAD
383 Option 10 – BricsCAD Pro with maintenance in 2020
439 Option 9 – BricsCAD Pro with maintenance
597 Option 8a – abandon maintenance, subscription in 2022 (permanent 50% discount)
769 Option 3 – subscription in 2017
790 Option 4 – subscription in 2018
805 Option 5 – subscription in 2019
848 Option 1c – stay on maintenance (0% increase 2020/2021)
871 Option 8 – abandon maintenance, subscription in 2022 (3-year 50% discount)
979 Option 1d – stay on maintenance (20% increase 2020, 0% 2021)
1195 Option 7 – abandon maintenance, subscription in 2022
1534 Option 6 – abandon maintenance, subscription in 2020
1975 Option 2 – subscription now

Graphs

These graphs show all 13 options together.

Annual Costs

Cumulative costs:

Average annual costs over time


Feel free to mess with the spreadsheet to produce the graphs that interest you. If you hide rows, those options won’t show up in the graphs.

Summary

Based on this revised set of figures and assumptions, the following conclusions can be drawn:

  1. The cheapest thing to do, with zero direct cost, is drop maintenance and keep using your perpetual license as long as it still does what you need.
  2. The next cheapest thing to do is switch to using BricsCAD. You’re well ahead of anything that involves sticking with Autodesk by a very significant margin. As a bonus, even if you stop paying anything to anyone you will end up with perpetual license of both AutoCAD and BricsCAD, and that’s two more than Autodesk wants you to have.
  3. Delaying a switch to BricsCAD won’t save you a lot of money.
  4. The financial implications of abandoning maintenance for a few years and then signing up for subscription are uncertain. It will depend on what Autodesk decides to do in the future in terms of offers to encourage people to sign up. If an offer similar to the current one arrives in five years, you’ll be well ahead. If not, you’re well behind.
  5. Abandoning maintenance for a few years and then signing up for subscription will cost least if you stay off subscription as long as possible.
  6. If you switch from maintenance to subscription with the special offer, it works out slightly cheaper the earlier you do it, contrary to my previous calculations.
  7. Switching from maintenance to subscription with the offer works out slightly cheaper than staying on maintenance, again contrary to my previous calculations. However, Autodesk’s perception of this as “huge incentives for loyalty that we’re giving to maintenance customers” is delusional. The pricing of these options is grouped closely enough to be considered about the same into the longer term, within a reasonable margin for error and with allowance made for Autodesk mind-changes. Any saving that might eventuate will undoubtedly be significantly less than the money you have invested in the perpetual license you would be giving up.
  8. Switching from maintenance to subscription without the offer costs a fortune and would be an utterly ridiculous proposition.

It’s worth noting that the special offer will lapse if at any stage you drop subscription for a while, or if you want to switch to a different subscription product. If you switch to subscription and take advantage of the supposed flexibility of the rental model by dropping a license for a while due to a recession, you’re back at full price. When that happens, see point 8 above.

You won’t have your perpetual license to tide you over, either; you gave that away. Signing up for this offer will permanently financially lock you into Autodesk subscription, whatever future price increases Autodesk decides its shareholders would like to see you pay. You’re also signing up for a lifetime of whatever conditions Autodesk decides to impose at each subscription renewal, however unreasonable you consider those conditions to be.

That’s why, despite Autodesk’s revised figures making the current deal less obviously terrible than before, the essential point from my first summary still holds true:

DO NOT switch from maintenance to subscription.

The savings from switching are relatively minor, can easily disappear with a wave of Autodesk’s magic wand, and don’t remotely justify giving up your valuable perpetual license. Remember, that license represents your safety net. It allows you to keep using your software for years without paying Autodesk, while you work out your escape route. Autodesk desperately wants that license because it gives you a tiny bit of control. Autodesk wants all of that control.

Don’t fall for it. Keep your perpetual license.

Autodesk license costs options – summary

Note: an updated version of this post is available, using new costing information from Autodesk that was unavailable when this original summary was written.

In this series of posts, I have examined various payment options for CAD software and compared them with the cost of staying on your Autodesk maintenance contract long-term.

In this fourth and final post, I will examine the validity of the various assumptions I have made; lay out all the data with best/worst options lists; provide combined graphs; and sum up.

However, that means this is a very long post. I want to ensure one essential point doesn’t get lost, so I’ll state it right up front. I will fully justify it later with objective evidence, but for now, here it is:

DO NOT switch from maintenance to subscription.

Just don’t do it. It makes no sense to do it on any level. You would throw away your valuable perpetual license, of course, but that’s not all. Despite what Autodesk is implying in its sleight-of-hand marketing, subscription will cost you more money.

Assumptions

Because Autodesk isn’t telling customers all they need to know in order to make a rational choice, I’ve had to make some assumptions in order to work out the relative viabilities of the various options. Here, I’ll lay those assumptions out and explain why I made them. Some of them are very soundly based, others less so.

  1. Autodesk will continue to make maintenance available long-term. This has been repeated by Autodesk people at all levels and is currently pledged in writing on Autodesk’s web site. On the other hand, Autodesk has said one thing and done the other on multiple occasions, so who knows? Autodesk is also making noises about how terrible it is for the poor thing to have to go on operating in the same way that has made it billions for decades. I certainly can’t promise that Autodesk’s promise is worth the pixels it’s written on. It’s safe to assume that Autodesk will do all sorts of nasty things to maintenance customers over the next few years, but I’m relying on our fortitude in standing up to that.
  2. The maintenance price increases of 5%, 10% and 20% are cumulative, resulting in actual price increases of 5%, 15.5% and 38.6%. This has been confirmed by Autodesk here.
  3. Following that set of increases, the cost of maintenance will increase by another cumulative 20% per year. This is a total guess. I can’t imagine Autodesk reverting to 0% a year, but it’s always possible the increases could be worse than this. The increases could be more stepped than this assumed smooth progression (e.g. 50% one year, 0% the next). Anything could happen, and Autodesk isn’t telling us. I’ve chosen what appears to be a likely middle ground.
  4. Subscription (rental) prices will be frozen until after 2019. I’ve assumed this because Autodesk will want to keep subscription looking good in comparison to maintenance while it tries to persuade people to come on board.
  5. Subscription prices will increase 10% per year from 2020. Another guess. I’m pretty sure the price will keep going up, and it may be worse than this if Autodesk gets a sizeable portion of existing users tied in by then. Autodesk will rack up prices as high as it thinks it will get away with. My 10% assumption, if it’s low, will make subscription look better than it really is in my comparisons.
  6. The offered 60%/55%/50% discount on subscription will be maintained for three years from the point of changeover, not three years from now. That appears to be implied in Autodesk’s statements, and a three-year lock-in appears to be a standard Autodesk marketing technique.
  7. Following the three-year lock-in, the subscription cost will then change to 60% more than maintenance. This is being kept secret from customers but has been stated to stock market analysts by Amar Hanspal.*
  8. This 60% premium will be based on the maintenance price at the time, not the original pre-increase price. I can’t imagine Autodesk choosing the lower-cost version of a 60% premium, can you?
  9. The maintenance plus 60% price will be capped to always remain below the subscription price at the time. This is based on Autodesk’s promise that customers who convert to subscription in 2017/8/9 will always receive some non-quantified discount.
  10. The amount the maintenance plus 60% price remains below the subscription price will be minimal. I’ve assumed $1 below the subscription price. Maybe that’s harsh, but because Autodesk is refusing to quantify this discount amount, I think it’s fair to assume we won’t like the size of it.
  11. For option 8, Autodesk will offer maintenance customers who switch over in 2022 a 50% discount on subscription, locked in for 3 years. Autodesk has made very similar offers over the last year or so. I’m assuming such offers will continue to arise from time to time, but there are no guarantees.
  12. Bricsys will continue to provide perpetual license and maintenance options. I’m highly confident in this one. Autodesk’s rental-only move is manna from heaven to Bricsys, and the availability of perpetual licenses is a big drawcard for disaffected Autodesk customers. Bricsys won’t throw away that competitive advantage.
  13. For options 9 and 10, BricsCAD purchase and maintenance costs will rise by 10% a year (compound). Another guess. Based on the Bricsys price history to date, 10% may be on the high side. However, because Bricsys prices are so much lower than Autodesk ones, an error in this assumption will have a much smaller effect than errors in the Autodesk price assumptions.

Like all assumptions, those above could be wrong. On multiple occasions I have offered Autodesk the chance to correct these assumptions and replace necessary speculation with information. Indeed, when I re-started my blog in April last year I made a point of emailing Autodesk PR to inform them that I would be covering the subject of rental in a critical way and inviting their participation. No response.

As with all content on my blog, I actively encourage being corrected on any factual inaccuracies. I will happily correct errors that are pointed out to me by anybody, and have done so on several occasions. If at some point in the future, Autodesk decides to become transparent with the long-term cost implications of switching to maintenance and decides to open up to me in particular or customers in general, I’ll dedicate a new post to that information and link to it from this post.

Data

If you want to examine the full set of data and/or make adjustments to the values, assumptions or calculations, here is the Excel spreadsheet I used.

The following tables show the cost winners and losers after the first three, five and ten years based on one AutoCAD license with a 2016 maintenance cost of $545 and 2016 subscription cost of $1680.** All values are in US dollars.

Three years
Average Annual Cost Option
0 Option 0 – drop maintenance, keep using AutoCAD
0 Option 6 – abandon maintenance, subscription in 2020
0 Option 7 – abandon maintenance, subscription in 2022
0 Option 8 – abandon maintenance, subscription in 2022 (3-year 50% discount)
0 Option 10 – BricsCAD Pro with maintenance in 2020
474 Option 9 – BricsCAD Pro with maintenance
652 Option 1 – stay on maintenance
672 Option 3 – subscription in 2017
681 Option 5 – subscription in 2019
695 Option 4 – subscription in 2018
1680 Option 2 – subscription now
Five years
Average Annual Cost Option
0 Option 0 – drop maintenance, keep using AutoCAD
0 Option 7 – abandon maintenance, subscription in 2022
0 Option 8 – abandon maintenance, subscription in 2022 (3-year 50% discount)
303 Option 10 – BricsCAD Pro with maintenance in 2020
416 Option 9 – BricsCAD Pro with maintenance
776 Option 6 – abandon maintenance, subscription in 2020
790 Option 1 – stay on maintenance
796 Option 5 – subscription in 2019
895 Option 4 – subscription in 2018
1041 Option 3 – subscription in 2017
1784 Option 2 – subscription now
Ten years
Average Annual Cost Option
0 Option 0 – drop maintenance, keep using AutoCAD
383 Option 10 – BricsCAD Pro with maintenance in 2020
439 Option 9 – BricsCAD Pro with maintenance
995 Option 8 – abandon maintenance, subscription in 2022 (3-year 50% discount)
1365 Option 7 – abandon maintenance, subscription in 2022
1366 Option 1 – stay on maintenance
1748 Option 5 – subscription in 2019
1753 Option 6 – abandon maintenance, subscription in 2020
1798 Option 4 – subscription in 2018
1871 Option 3 – subscription in 2017
2257 Option 2 – subscription now

Graphs

These graphs show all ten options together.

Annual Costs

Cumulative costs:

Average annual costs over time

I’m not sure how useful the combined graphs are; with ten options things can get a bit muddled. Feel free to mess with the spreadsheet to produce the graphs that interest you. If you hide rows, those options won’t show up in the graphs.

Summary

You may feel it’s pointless trying to work out the best thing to do up to ten years into the future. I disagree. We are forced to do so. Many customers have been paying Autodesk for decades, and without this disruption would probably have continued to do so for decades to come. Now Autodesk is asking us to make a decision that will have effects that go way beyond ten years into the future.

Ten years isn’t really that long in AutoCAD terms, particularly given the recent glacial level of progress. Remember the _XREF_XREF_XREF debacle as if it were yesterday? Still occasionally opening drawings with that problem? That bug was unleashed on the public ten years ago this month.

Autodesk is asking us to make a permanent, irreversible, long-term decision based on very limited short-term information. After that? We are expected to trust in Autodesk and hope for the best. Sorry, but if you’re prepared to meekly go along with that, you haven’t been paying attention. You might as well just give Autodesk your Internet banking login information and say, “Help yourself to whatever you like.”

If you run the numbers based on the assumptions above, it’s easy to see the best and worst things you can do from a cost point of view, particularly beyond the short term. The high-cost options all involve switching to subscription. The further ahead you look, the worse a deal subscription becomes.

Forget Autodesk’s talk of vanishing discounts, saving money by moving earlier, etc. The opposite is true. Doing what Autodesk wants will result in you paying much more; maybe three or four times the amount you need to. Because that’s the whole point of Autodesk’s rental scheme.

Here’s the bottom line.

Switching from maintenance to subscription will cost you more money.

As a bonus, you get to throw away a perfectly good permanent license. Burn your boats and enjoy a costly cruise to Empty Wallet Land on board SS Subscription? You’d have to be completely crazy.

Posts in this series:
1. Autodesk license costs options 1 & 2 – stay on maintenance, subscription now
2. Autodesk license costs options 3, 4 & 5 – bait and switch
3. Autodesk license costs options 6 to 10 – abandon maintenance or Autodesk
4. Autodesk license costs options – summary
5. Autodesk license costs options – summary 2

Edit:
* It appears Amar may have been misquoted in the transcript I read and the number is actually 16% rather than 60%. An updated transcript with the former number can be found here.
** I am informed that the price was reduced from $1680 to $1470 in August.

It’s worth noting that even with the above adjustments entered into the spreadsheet, the conclusions made above still appear to hold true. Here’s the resultant average cost graph:

I’ll run another post later with more detail when I’ve collated as much information as I can. I have yet again invited Autodesk to provide information with which to replace the assumptions.