Tag Archives: Confusion

Clearing up the Autodesk rental / subscription / maintenance naming confusion

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Some people are confused by Autodesk’s naming terminology about subscription, maintenance and rental. This is entirely Autodesk’s fault, because it took a name (Subscription) which had a long-established meaning (including perpetual licensing) and used that name (but without its initial capital) to mean the opposite (no perpetual licensing).

There was a brief period, only last year, where the S word meant both things at the same time and differentiation between the opposing meanings was achieved using different prefixes.

Confused yet?

I’m not sure whether it’s kinder to view Autodesk doing something so obviously confusing as merely incompetence in communication or a deliberate attempt to confuse and deceive customers and/or the share market. Or maybe it was an inspired choice and I’m too obtuse to comprehend its genius. Choose whichever explanation you prefer.

In an attempt to clear things up, but at the risk of confusing matters further, Autodesk’s naming history goes something like this. The years shown below are approximate and some of them varied for different products and markets.

Year
 Name for perpetual license + pre-paid upgrades Name for rental
1997-2001 VIP Subscription Program –
2001-2003 VIP Subscription Program Rental
2004-2012 Subscription –
2013 Subscription Rental
2014-2015 Subscription –
2016 (briefly) maintenance subscription desktop subscription
2016- maintenance subscription

The current rental regime, which has run under two names to date but is currently called ‘subscription’, is the third attempt Autodesk has had at rental. The first two attempts failed in the marketplace because the vast majority of customers prefer perpetual licenses.

What’s in a name? AutoCAD 360 / mobile app confusion

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Has Autodesk’s online DWG viewer/markup tool had yet another rename? It’s hard to tell. I suspect there’s a rename process going on that’s not yet complete.

Here’s the list of names so far. I think.

  • Visual Tau (when acquired by Autodesk)
  • Project Butterfly (Autodesk Labs name)
  • AutoCAD WS
  • AutoCAD 360
  • AutoCAD mobile app

The last two names appear to be interchangeable right now. What led me to this confusion is the very sub-optimal customer experience I had in attempting to try out AutoCAD 360. The best way to describe it is a wild goose chase.

I started from a point familiar to current AutoCAD maintenance and subscription customers, the Autodesk Accounts page. Like the majority of AutoCAD users, I accessed this using a browser on a Windows PC. Among the options in there was this. Hmm, AutoCAD® 360, free, Access now. Let’s try that out.

I picked that option and was taken here:

Huh? Where’s AutoCAD 360? What’s AutoCAD mobile app? What’s this 7 day free trial thing? Autodesk Accounts told me it was free, not just a trial. What’s this, clickbait? Undeterred, I clicked the GET WINDOWS APP button and arrived here:

I’m off the Autodesk site and on the Microsoft one now, and it’s no longer AutoCAD mobile app, it’s back at AutoCAD 360 again. It says it’s available on Windows Holographic, PC and mobile device. But Get the app  is disabled and I’m informed This app does not work on your device. This is on the same page as “…AutoCAD drawings across desktop, web and mobile devices – anytime, anywhere” – except here and now, apparently.

This page says it’s free, not just a 7 day trial, but it looks like it’s free for everybody, not just subscription/maintenance customers. Confused yet? I sure am.

On this page I’m also informed that this is “the most powerful drafting and editing tool available” – wow! More powerful than AutoCAD 2018, the AutoCAD-based verticals and everything from Autodesk’s competitors? Cool! If only I could use it, I might be impressed. At least until I tried to do something that boring old desktop AutoCAD could do over 30 years ago, such as fillet two lines. I’m informed by somebody who can actually use the product that basic functionality like that is still missing; so much for the infinite computing power of the cloud.

Back to my product chase. In an attempt to find out what’s going on, I fired up the video on the previous Autodesk page. This one says it’s AUTODESK® AUTOCAD® | mobile app:

It also says “IN 36 SECONDS” during a 43-second video, but hey, let’s not get too tied up with accuracy. A few seconds into the video, we see an iPad user picking this:

Yes, that’s an AutoCAD 360 icon. It’s not even the current red A, it’s an old one from a couple of years ago. So is it AutoCAD 360 or AutoCAD mobile app? Looking for clues, I wandered over to Twitter: @AutoCAD360 now calls itself AutoCAD mobile app.

As mentioned above, there’s probably a rename process going on that’s not yet complete, but whatever the cause, it’s confusing as heck. Doesn’t anybody at Autodesk proof read anything or consider the customer experience before putting it out there?

Naming is a trivial matter compared with functionality, and I have been provided with none. I still haven’t managed to use the free product I was promised in Autodesk Accounts, whatever Autodesk eventually decides to call it. I still don’t know if it’s free to subscription/maintenance customers, free to everyone, or just a 7 day free trial.

Autodesk spends a billion dollars a year on marketing and sales. This little episode indicates it’s not getting great value for money.

When is a subscription-only update not a subscription-only update?

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Before I get started, I want to clarify the meaning of the word ‘subscription’. For about 15 years, the word Subscription (note the initial capital) meant something specific for Autodesk customers. It meant you had bought a perpetual license and instead of paying for periodical updates, you paid for a year’s Subscription in advance. In allowed access to any new release that appeared during that year plus various other benefits.

That thing that was once called ‘Subscription’ has now been renamed ‘maintenance’ (no initial capital) in Autodeskspeak. So what does ‘subscription’ (no initial capital) mean? Rental. You pay in advance for use of the product for a period and when you stop paying, you stop using the product. This is now the only way to obtain Autodesk software you don’t already own. In addition to access to any new release that appears during the subscription period, it provides other benefits similar to what is now called maintenance.

To confuse matters further, Autodesk briefly called rental ‘Desktop Subscription’ (note the initial capitals) and it’s still possible to find remnants of that terminology in current Autodesk documents. It’s also possible to find ‘Subscription’ and ‘subscription’ used interchangeably on the same Autodesk web page:

autodeskisitsubscriptionorsubscription

Minor quibbles aside, the important thing to note is that the term ‘subscription’ as currently used by Autodesk means something very specific. It means rental. When something is described as ‘subscription-only’ it specifically excludes ‘maintenance’ and other perpetual license customers. And that’s how the AutoCAD 2017.1 update was described:

autocad2017-1subscriptiononly

That subscription-only status of this update is what set me off. Preventing paying customers from accessing something that includes bug fixes is most unpleasant, and I felt obliged to say so. But it doesn’t appear to be the case. That subscription-only status is getting rubberier by the minute.

  • Autodesk states 2017.1 is “the first subscription-only update”. In addition to using the term ‘subscription’, being the first of something implies that it’s different to what happened before. That can’t mean that it’s available to all customers, because that’s what has happened with updates in the past. It also can’t mean maintenance customers can also access it, because that has happened for years for various enhancements, add-ins, productivity packs, etc.
  • Somebody as smart as Jimmy Bergmark (and that’s very smart indeed) is convinced that “even security enhancements and bug fixes are only available for subscription customers”.
  • There is no sign of 2017.1 on the public AutoCAD Downloads page.
  • As a maintenance customer, I didn’t receive notification of the update. However, I can see it in my Autodesk Account portal. It was apparently released quietly on 15 September 2016 for most languages, with French and German lagging behind for whatever reason.
  • The download is not restricted; anybody with the URL can download it (e.g. English 64-bit exe). I have no idea how Autodesk intends to restrict this update to certain customers.
  • I have been informed privately by an Autodesk person who should know that customers on both subscription and maintenance will get the update.

This confusion can be traced to Autodesk’s decision to call rental ‘subscription’, a name that already had a significant, long-established and totally different meaning in the Autodesk lexicon. Because I can’t think of a logical reason for Autodesk to do this, I strongly suspect the idea was to obfuscate the changes to licensing by deliberately confusing customers. If so, congratulations, it worked. I’m baffled.

Edit: Heidi Hewett has updated her post:

autocad2017-1notsubscriptiononly

Although the Preview Guide still only mentions Subscription (which shouldn’t have a capital these days, but does here), I think that’s pretty much cleared up the confusion now.

On a positive note, I’d like to point out that Heidi has done these sorts of guides for years and always does an excellent job. Based on past experience, I would say it would be likely that she was simply passing on in good faith what she had been told, rather than being the origin of the incorrect information.

When is AutoCAD not AutoCAD?

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When is AutoCAD nor AutoCAD? When it’s AutoCAD WS. But it’s not quite that simple.

I’ve been correcting people for months when they say things like “Project Butterfly is AutoCAD on the Cloud.” No, it’s not. It’s a DWG editor of sorts, but anybody who has used both will know that it’s not AutoCAD or anything like it. Although it’s useful for viewing and markup and is improving all the time, Project Butterfly is still very restricted and is likely to remain so for a long time. You wouldn’t want to spend a significant portion of your day drawing with it.

OK, so Project Butterfly isn’t AutoCAD. I’m glad we’ve cleared that up. But wait! Now it is AutoCAD! AutoCAD WS, that is. AutoCAD WS is the recently-announced free iPod/iPhone/iPad app to access Project Butterfly. But it’s not really AutoCAD either, despite being named thus. Confused yet?

AutoCAD is Autodesk’s strongest brand name, but it has been diluted a great deal in recent times. Let’s have a look at things that are called AutoCAD or somehow based on AutoCAD, and try to make some sense of it all. Here they are, in alphabetical order:

  • AutoCAD – the real thing
  • AutoCAD Architecture – AutoCAD-based vertical
  • AutoCAD Civil – AutoCAD-based vertical
  • AutoCAD Civil 3D – AutoCAD-based vertical
  • AutoCAD Electrical – AutoCAD-based vertical
  • AutoCAD for Mac – AutoCAD with a few bits missing
  • AutoCAD Freestyle – a cheap and simple DWG editor, not much like real AutoCAD
  • AutoCAD Inventor Suite – this is basically Autodesk Inventor, which is neither AutoCAD nor based on AutoCAD. But a real AutoCAD and AutoCAD Mechanical also comes in the box.
  • AutoCAD LT – AutoCAD with some features disabled to make it fit into a lower price bracket
  • AutoCAD Map 3D – AutoCAD-based vertical
  • AutoCAD Mechanical – AutoCAD-based vertical
  • AutoCAD MEP – AutoCAD-based vertical
  • AutoCAD OEM – development platform for using AutoCAD subsets as a basis for 3rd-party applications
  • AutoCAD P&ID – AutoCAD-based vertical
  • AutoCAD Plant 3D – AutoCAD-based vertical
  • AutoCAD Raster Design – not AutoCAD, but adds features to AutoCAD and various AutoCAD-based verticals
  • AutoCAD Revit Architecture Suite – Autodesk Revit Architecture, which is neither AutoCAD nor based on AutoCAD. But AutoCAD and AutoCAD Architecture come in the box.
  • AutoCAD Revit Structure Suite – Autodesk Revit Structure, which is neither AutoCAD nor based on AutoCAD. But AutoCAD Structural Detailing comes in the box.
  • AutoCAD Revit MEP Suite – Autodesk Revit MEP, which is neither AutoCAD nor based on AutoCAD. But AutoCAD and AutoCAD MEP come in the box.
  • AutoCAD Structural Detailing – AutoCAD-based vertical
  • AutoCAD WS – not AutoCAD, but an iPod/iPhone/iPad app to access Project Butterfly
  • Autodesk Design Review – not AutoCAD, but a DWF viewer & markup tool, works with DWG TrueView to allow DWG markup
  • DWG TrueView – a very heavily cut-down AutoCAD to provide a free DWG viewer and release converter (includes DWG TrueConvert)
  • Project Butterfly – not AutoCAD, but rather a cloud/browser-based DWG viewer/editor

That’s a lot of products, but I haven’t even included all the various new suites that include AutoCAD. I’m not sure this plethora is such a great thing, leading as it does to customer confusion and brand dilution. When “AutoCAD” can mean almost anything, does it still really mean something?