Tag Archives: #AutodeskFacts

Bullshit Returns – Autodesk maintenance price hike part 2

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In this post I continue skewering the welcome post to Autodesk’s Moving to Subscription forum. See here for part 1.

Access to new industry collections – Available only through subscription, you’ll realize significant savings when you need two or more Autodesk software products.

Bullshit. Industry collections are just rental-only engorged suites. Suites are those things with many more than two products; things that Autodesk has been pushing hard for years, before dropping them from the price list. If you already have a suite that contains the products you need (remember, Autodesk’s statements are aimed at existing perpetual license holders), switching to an industry collection will cost you vastly more. That’s the opposite of significant savings.

New and improved support – Enjoy faster response times and the option to receive help by scheduling a call with Autodesk technical support specialists.

It’s just possible this isn’t bullshit. Autodesk support can certainly be sub-optimal and it’s just possible that some of the massive slab of funds Autodesk expects to collect will be diverted to improving support for those who pay the most. Maybe. But I bet Autodesk’s very best high-cost efforts still look very weak compared with the free support provided by Bricsys.

Simplified administration – Access tools that streamline deployment and software management when you standardize all of your Autodesk products on subscription.

Bullshit. The user-based internet-reliant subscription licensing method is a CAD Manager’s nightmare. The device-based standalone licensing system for perpetual license products, while not perfect, is vastly superior from an administration viewpoint. And don’t get me started on the CF that is Autodesk desktop app.

Because managing two business models (subscription and maintenance plans) is costly, in order to continue supporting maintenance plans, beginning May 7, 2017, maintenance plan renewal prices will increase by 5% in 2017, 10% in 2018, and 20% in 2019.

Bullshit. The price is increasing to push customers into expensive rental arrangements and remove the Autodesk payment escape route provided by perpetual licenses, not to recoup costs. Even if there were substantial costs involved in managing an additional business model (rental), there is more than enough margin in the massive rental costs to cover that. And Autodesk, if the costs are substantial, then you’re doing it wrong. If your management is not competent enough to arrange its affairs efficiently and cost-effectively then I have no sympathy. Don’t come to me with your hand out, crying poor.

But I don’t believe for a second that any such costs really are significant enough to justify those increases. I have searched in vain in Autodesk’s financial reports for such a cost blowout. Maybe I’m missing something, but it would appear that Autodesk’s cost of non-subscription revenue actually fell 9% from 208.5m in FY2015 to 190.6m in FY2017.

Can we long-term customers have some of that saving, please? If not, how about a small slice of the billion dollars a year that Autodesk spends on marketing and sales? Cut the generation of bullshit by a fraction, reward your most loyal customers instead of screwing them over, and everybody will be happy.

Having disposed of the bovine ordure associated with Autodesk’s price hikes, we can next move on to the substance of them. How do the costs work out? Are you better off switching to rental, staying on maintenance or switching to a competing product from a less greedy, more trustworthy company? Look forward to an objective analysis. With no bullshit.

Bullshit Returns – Autodesk maintenance price hike part 1

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Just when you think it’s safe to walk across the cattle enclosure in your best shoes, Autodesk drops another steaming pile of spin for its customers to step into.

Here, I’m skewering the welcome post to Autodesk’s Moving to Subscription forum. However, I believe I should really acknowledge the unnamed author of the Important Updates on Maintenance Plans FAQ, which the welcome post has merely paraphrased for simplicity.

There’s so much bullshit in there that I’m going to split my exploration of it into two posts. Let’s put on some rubber gloves and start delving around in the muck, shall we?

Autodesk believes that subscribing is the best way for our customers to get the greatest value from our tools and technologies

Bullshit. Autodesk believes the opposite, as does anyone else with more than two brain cells to rub together. The whole idea is to get us paying the most for the least (the worst value), not the least for the most (the greatest value). Paying treble for the same product really isn’t the greatest value, is it? Nobody, not even Autodesk, believes that it is.

Don’t take my word for it, though. Have a look at this 2013 Autodesk video in which the following truth is uttered by Autodesk Entertainment Industry Manager, Maurice Patel:

We actually see that for customers that have long-term production needs, where they need software day-in, day-out for multiple years, then the perpetual offering is the most cost-effective offering.

Ouch! When a company contradicts its own counterfactual crap, you know the bullshit meter is well into the red.

Next, have a look at this gem:

subscription will fundamentally change how we deliver extended capabilities and new functionalities through connected services

Bullshit. Subscription (rental) is a payment method, not a technology. It is not intricately linked with any particular software or solution. It need not affect how Autodesk delivers anything.

Only with subscription will you realize greater value through the following benefits: Latest and greatest product capabilities – Get access to Autodesk’s ongoing stream of innovation

Bullshit. For AutoCAD users, Autodesk’s stream of innovation dried to a tiny trickle years ago. Rental, where the whole idea is to pay for access to the software rather than in exchange for improvements to it, will only make things worse.

updates to core products…and additional capabilities as soon as they are available

Bullshit. Updates are also provided to customers on maintenance. Of course, that’s how it has to be; if they weren’t that would be an outrageous breach of trust (and contract). There is no need for the payment method to have any effect on how improvements are delivered.

cloud services for desktop products

Bullshit. Cloud services for desktop products are also available to customers on maintenance, and if Autodesk wants to continue pushing its cloudy vision it will have to keep it that way. Not that you really want to rely on Autodesk’s cloud services.

at no additional cost.

Bullshit. There is plenty of additional cost when compared with maintenance. Rental costs three times as much, and will still be twice the price even in a few years after the price increases.

Continued in the second installment.

Another series of Autodesk statements

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Having established what happens when Autodesk claims to have no plans to do nasty anti-customer things, (it goes ahead and does them), let’s examine another nasty anti-customer thing it hasn’t got around to doing. Yet.

Will Autodesk discontinue the maintenance program that allows customers to keep their perpetual licenses up to date? Let’s see what Autodesk has been prepared to put in writing so far:

There are no announced plans to end maintenance subscriptions.

Matt DiMichele, August 2015, Autodesk Community Perpetual License Changes forum

Hmm, we all know what “no plans” means, don’t we, children?

I assure you we have no plan to discontinue maintenance subscription plans for existing perpetual license owners.

Andrew Anagnost, September 2015, Cadalyst interview with Robert Green

“We have no plan” again, eh? That’s a concern.

Our lawyers frown on me using words like “never.” Do we have any plans to end maintenance? No we don’t, and our current intent is to keep the program running as long as our customers use it. Just like we don’t have plans to force customers to adopt subscription. If a customer wants to keep using their perpetual license, then they can continue to do so. If they want that perpetual software to be upgraded with the latest and greatest from Autodesk, then I encourage them to take advantage of maintenance. Keeping maintenance for our most loyal customers is the right thing to do.

Andrew Anagnost, 11 September 2015 in a comment following the Cadalyst interview

Another “don’t have plans” and an “our current intent”, eh? Now I’m really getting worried.

…let me get straight to the point. Maintenance is not going away. Autodesk customers can continue to renew their maintenance for as long as they want. And as stated before, we will not force customers to subscription. If you want to keep using your perpetual license, you can do so, or you can get on maintenance to stay current. You are right, maintaining two different business models is costly, but retaining loyal customers is worth it to us.

Andrew Anagnost, 24 September 2015 in a further comment following the Cadalyst interview

Ah, that’s better. Totally unambiguous. Anybody else?

…any perpetual license that you currently own, can continue to be used for as long as you like. Additionally, if that perpetual license is on Maintenance Subscription, then you will continue to receive support and product updates as long as the Maintenance Subscription is active.. We are not ending the Maintenance Subscription program… you can continue to renew your Maintenance Subscription contracts for as long as you wish.

Felice S, November 2015, Autodesk Community Perpetual License Changes forum

Maintenance customers can remain on maintenance for as long as they like and continue to receive the software updates to their product/suites as they become available.

Jeff Wright, VP, Customer Engagement, May 2016, Autodesk Community Perpetual License Changes forum

And if you’re on a software maintenance plan, you can continue to receive all of the benefits of software updates and technical support for as long as you’d like.

Carl White, July 2016, In The Fold blog post

…customers of Autodesk, for one, can continue to renew their maintenance contracts for as long as they want.

Andrew Anagnost, October 2016, Redshift blog post

Well, that all seems very definite, and from so many different sources. How about what Autodesk’s web site says right now in January 2017?

If you currently have a maintenance plan, you will continue enjoying the benefits of maintenance as long as you continue to renew. Autodesk has no plans to stop offering the option to renew maintenance plans; you can renew for as long as you want.

Perpetual Licensing Changes FAQ, Autodesk Knowledge Network

Customers who have a perpetual license on a maintenance plan after July 31, 2016 will have the option to renew their maintenance plan for as long as they wish.

Autodesk Maintenance Plans, Autodesk Knowledge Network

If you currently have a maintenance plan, you will continue enjoying the benefits of maintenance as long as you continue to renew.

Perpetual License Changes Information, Autodesk Knowledge Network

So that’s three “no plans” non-statements but eight totally unequivocal and unambiguous promises, in writing, that Autodesk will not discontinue maintenance plans. If only Carl Bass hadn’t let the cat out of the bag a couple of months ago, there might have been a chance that the more trusting among us would have believed it.

I think you can probably work out what’s likely to happen next. Autodesk will price maintenance out of the market over the next two or three years and then discontinue it, disingenuously claiming that it’s in response to a drop in customer demand. None of the above statements will prevent that from happening. Somebody tell me I’m wrong.

A series of Autodesk statements

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Here are some statements from Autodesk about not having any plans to do some things. Things that the more paranoid among us suspected were always in the pipeline. Things that seemed to be just joining the dots along a predictable path Autodesk appeared to be taking. Things that later ended up happening. But nevertheless things that were, apparently, unplanned.

Simplified Upgrade Pricing FAQ, July 2009:

Autodesk does not currently have any plans to eliminate upgrades or cross-grades or make Autodesk Subscription* mandatory.

 
Callan Carpenter, May 2010:

…we are still perpetual, plus Subscription* or maintenance. I don’t see that changing. It’s hard to predict 50 years into the future, but we have no plans for that.

 
Carl Bass, August 2013:

Because we’re starting in a different place than Adobe, we don’t feel the need to force people, as they did, to go to these new license models and end perpetual licenses.

 
It is a matter of record that Autodesk subsequently eliminated upgrades and cross-grades, went to the new license model (rental only) and ended the sale of perpetual licenses.

It’s refreshing to see that Autodesk isn’t too big into that old-fashioned planning thing. It fills me with joy to see that there is still room for such spontaneity in executive decision-making.

* Subscription was the name then used for what is currently called maintenance.