Category Archives: Subscription

BricsCAD V19 promo pricing ends 15 December

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I’ve previously explained the changes to BricsCAD pricing that came in with V19, and showed how the prices for new purchases would rise when the promotional period ends.

Upgrading now requires All-In. Problem?

One change I failed to point out, but which was mentioned by a commenter, was that for customers not already on the All-In Maintenance program, they needed to sign up for one year’s All-In in addition to paying the upgrade fee. This meant the upgrade fee was significantly greater than in previous years because customers were effectively paying for two upgrades (e.g. V18 to V19 as an upgrade, plus V19 to V20 covered by All-In).

Although this still represented good value compared with the competition and recent BricsCAD upgrades have proven to be well worth the money, there was still a ‘sticker shock’ effect associated with this double payment, and people who budgeted for upgrades based on previous pricing found themselves in a bind. There were complaints from customers and partners. For Bricsys, accustomed to being the good guys in terms of CAD pricing and licensing fairness, this was an unusual situation.

Fixing the problem

On 16 November, Bricsys responded to this feedback by introducing significantly reduced prices in this scenario, and committing to making good with those customers who already paid the higher prices. How significantly reduced? About half. To give you an idea, an upgrade of BricsCAD Pro V18 to V19 (and later to V20 thanks to All-In) is about US$425 or €400.

I don’t see much to complain about there. It’s great to see a company that actually listens to its customers and acts accordingly, even when doing so costs real money.

However, it’s important to note that this lower upgrade pricing only applies during the promotional period that had already been announced for new license pricing. That period ends on 15 December (i.e. prices go up from 16 December). To make things very plain, at the time of writing:

BricsCAD promotional pricing for both upgrades and new purchases will end in two days.

This only affects on-demand upgraders

None of the above has any effect on customers who were already on the All-In program. That program has always represented the best value way of keeping BricsCAD up to date; I recommend getting on it and staying on it. You can of course hop off it in the future if Bricsys one day fails to keep you happy with its upgrades. Although you’re effectively paying for upgrades in advance it’s still a perpetual license system, which gives you the ability to keep playing even when you stop paying.

There is also the option of the rarely-used subscription (rental) pricing for those cases where licenses are not needed long-term or need to be assigned to a specific project. Regular readers of this blog will be familiar with my thoughts on that licensing model. If you need it, fine. If you don’t, you shouldn’t be strong-armed into adopting it.

Perspective

Bear in mind that with all this talk of rising prices, a little perspective is useful. Based on currently-available pricing, the 3-year cost of BricsCAD Pro including All-In in the USA is $1615, compared with $4605 for AutoCAD on subscription. At the end of the 3 years, you will have a perpetual license of the then-current version of BricsCAD Pro, or you will have nothing at all if you had spent 2.85 times as much to rent AutoCAD.

If you look beyond 3 years (and some customers of mine have AutoCAD licenses ten times that age) then the difference in the value proposition between the products becomes even more dramatic. You’re all smart people with calculators and spreadsheets, so I invite you to do your own comparisons.

Reminder: if you want to get the absolute best value for money from a BricsCAD purchase, remember to do it on or before 15 December. If you do decide to buy, and also want to support this blog, then please use this link to do so:

Bricsys Store

Disclosure: this is a sponsored link. If you buy a Bricsys product using this link, I get part of the proceeds. However, this will not have any effect on the editorial content of this blog. I don’t expect to be able to retire on the proceeds from this link (if any) and I will continue to write what I honestly think about the CAD products and policies of all companies, as I see fit.

BricsCAD V19 – pricing changes explained

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The BricsCAD V19 release has not only given us a new software release (an excellent one – and I’ll be writing about that later), it’s also given us a new Bricsys website and a new pricing structure. In some cases prices are actually slightly lower, but in the vast majority of cases the movement is up. The price movement varies by product, market and currency, and depends largely on whether you choose to opt for All-in Maintenance. The aim of this post is to clarify exactly what has happened to Bricsys prices.

One significant change across the board is the way All-in Maintenance is priced. It was previously a fixed amount (e.g. US$220) to pre-emptively keep up to date with each of the three BricsCAD types (Classic, Pro and Platinum). Now it’s a percentage (e.g. 30%), which means All-in is now cheaper than it was for Classic users and more expensive for everyone else.

You’ll also note that the rarely-used subscription (rental) pricing is now much easier to find on the web site. The annual cost equates to about 40% of the cost of a perpetual license.

Those 30% and 40% figures look high, but remember that they’re a percentage of much smaller sums than you get with Autodesk. For example, the difference between buying BricsCAD Pro with and without All-in is US$255. Going Subscription (rental) for a year is $488. For comparison, keeping an old perpetual AutoCAD license up to date is in the region of US$500+ (it varies considerably under different circumstances) and the current annual AutoCAD subscription cost in the USA is US$1575 (bear in mind that this now includes access to various AutoCAD-based verticals).

Let’s compare the BricsCAD prices before and after these changes. First, US$ prices without All-in. Note that none of these prices include taxes.

US$ BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 590 750 1110 1760 1630
V19 590 770 1110 1720 1630

As you can see, there is very little price movement at all here. Note that these V19 prices are promotional, which means they won’t stay at this level for ever. (Edit: the promotional prices apply until 16 December 2018).

The Euro prices have moved up a little more:

Euro BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 480 640 990 1540 1440
V19 525 725 1050 1590 1500

A more useful comparison can be made by comparing the prices including All-in, because (temporary conditions excepted) this is the cheapest way of keeping up to date, and the way I’d usually recommend paying for BricsCAD. I’ve included the post-promotion prices here so you can get an idea of the total movement.

US$ BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 810 970 1330 2100 1940
V19 (Promotion) 781 1025 1470 2275 2155
V19 (Standard) 825 1105 1560 2405 2275

Here’s the same thing in Euros:

Euro BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 680 840 1190 1840 1720
V19 (Promotion) 701 965 1391 2115 1995
V19 (Standard) 760 1040 1475 2275 2145

The upshot is that for most customers, buying and maintaining the low-end Classic product is slightly cheaper than it was, but as you move up the product range, the price increases start to bite. However, the total cost of ownership is still significantly lower than AutoCAD. The following table shows the total licensing costs over several time periods, assuming no price increases from anybody. Yes, I know that’s not a reasonable assumption, but at least it precludes guesswork! The ongoing annual All-in price is assumed to be 30% of the non-promotional product cost.

US$ 1 Year 3 Year 5 Year 10 Year
BricsCAD Classic (All-in) 781 1276 1771 3009
BricsCAD Pro (All-in) 1025 1688 2351 4009
BricsCAD Platinum (All-in) 1470 2406 3342 5682
BricsCAD Classic (Subscription) 312 936 1560 3120
BricsCAD Pro (Subscription) 410 1230 2050 4100
BricsCAD Platinum (Subscription) 588 1764 2940 5880
AutoCAD (subscription) 1575 4725 7875 15750
AutoCAD LT* (subscription) 390 1170 1950 3900

* Note that I have included AutoCAD LT here for comparison even though it is a significantly less capable product than BricsCAD Classic, which has 3D and full LISP capabilities.

In addition, BricsCAD Platinum plus Sheet Metal is now called BricsCAD Mechanical, with the price including All-in going from US$1940 to US$2155 ($2275 after promotion). Euro prices go from €1720 to €1995 (€2145 after promotion). Similarly, BricsCAD Platinum plus BIM is now called BricsCAD BIM, with the price including All-in going from US$2100 to US$2275 ($2405 after promotion). Euro prices go from €1840 to €2115 (€2275 after promotion).

It’s worth noting that the price of Communicator, the Bricsys format translator, has dropped slightly in most cases despite providing more format translation options.

If you intend buying a Bricsys product and also want to support this blog, then please use this link:

Bricsys Store

Disclosure: this is a sponsored link. If you buy a Bricsys product using this link, I get part of the proceeds. However, this will not have any effect on the editorial content of this blog. I don’t expect to be able to retire on the proceeds from this link (if any) and I will continue to write what I honestly think about the CAD products and policies of all companies, as I see fit.

Explaining the four tiers of AutoCAD license

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Yesterday’s tiers

Once upon a time, long long ago, you could buy AutoCAD with or without sets of features  called Advanced Drafting Extensions (ADE) containing optional extras such as dimensioning. At one stage you could buy four tiers of AutoCAD license at different prices:

  1. AutoCAD
  2. AutoCAD + ADE1
  3. AutoCAD + ADE2 (incorporating ADE1)
  4. AutoCAD + ADE3 (incorporating ADE1 and ADE2)

(Interestingly, the above situation is similar to the current arrangement with BricsCAD, where BricsCAD Classic, Pro and Platinum are available with incrementing prices and feature sets, with BricsCAD BIM and Sheet Metal available on top of Platinum).

As almost everybody bought AutoCAD + ADE3 anyway, the ADEs were eventually absorbed into the main product and AutoCAD became just AutoCAD again. Later, the AutoCAD line would split again into AutoCAD LT, AutoCAD, and various AutoCAD-based vertical products such as AutoCAD Mechanical and Civil 3D.

Today’s tiers

Fast forward thirty-odd years and AutoCAD licenses are again available in four tiers (even if we ignore AutoCAD LT and Civil 3D). For an AutoCAD 2019 user, these are:

  1. A perpetual license holder who allowed maintenance to lapse after activating AutoCAD 2019.
  2. A perpetual license holder still under maintenance.
  3. A subscription user who switched from maintenance under the Move to Subscription offer prior to the release of AutoCAD 2019.
  4. A subscription user who switched from maintenance under the Move to Subscription offer after the release of AutoCAD 2019 or who started a new full-price subscription at any time.

Note that Tier 1, etc. is my description of the category and not Autodesk’s.

What the tiers mean

This table shows what is available to customers in each of the above tiers:

Tier Perpetual Usage Updates Support Cloud Shared Views Web/Mobile Toolsets
1
2
3
4

Here’s what the table headings mean:

  • Perpetual – a perpetual license that allows continued use into the future without requiring further payment.
  • Usage – rights to use the license at home, use of previous versions and internationally.
  • Updates – formerly known as Service Packs, these bug fixes and minor feature enhancements are withheld from customers who are not actively paying Autodesk.
  • Support – the ability to log a service request that will be addressed by a technician. There are actually multiple levels depending on how much you pay: Basic, Advanced and, for subscription users, the ability to schedule a call to talk to somebody.
  • Cloud – online services such as storage and rendering.
  • Shared Views – formerly available to all AutoCAD 2017 and 2018 users, this feature was renamed, updated and made subscription-only in AutoCAD 2019.
  • Web/Mobile – the AutoCAD Web and AutoCAD Mobile App viewer/markup tools.
  • Toolsets – the ‘Only One AutoCAD’ set of AutoCAD-based verticals now called Specialized Toolsets (excluding Civil 3D). Note that if you’re a customer in Tier 3 who originally had a vertical product (e.g. AutoCAD Mechanical), you will still have access to that toolset and plain AutoCAD, but not the others.

Moving to three tiers

Felice at Autodesk has explained that Autodesk plans to move everybody in Tier 3 to Tier 4 at some point in the future (subject to legal disclaimers). But for now, if you took up the Move to Subscription offer at the wrong time, you don’t yet have access to Specialized Toolsets.

Thanks are due to Felice for patiently answering my questions to clarify the situation and explain the detail.

Fix released for Autodesk subscription licensing error (yes, another one)

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Providing yet another entry in the it’ll never happen again file, Autodesk has issued a fix for an AutoCAD 2018 subscription licensing crash.

Thankfully, it’s not compulsory to use the execrable Autodesk desktop app or malware-like Akamai download manager to obtain this fix. There are direct links for the 32-bit and 64-bit fixes.

Lessons we learned from this:

  • AutoCAD doesn’t just phone home once every 30 days to maintain even a long-term a subscription license, it phones home 24 hours later too. And probably every 24 hours after that.
  • Desktop software that relies on the internet to continue working is a terrible idea.
  • Yes, it will happen again.

Autodesk subscription price rise certainty

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In my previous posts exploring the costs associated with various CAD software licensing scenarios, there was always a need for assumptions because Autodesk had failed to provide any pricing information beyond a point a year or so from now. As a result, expecting the worst appeared to be the safest strategy.

To Autodesk’s credit, this situation is now partially addressed. From this Autodesk web page:

We’re extending our price commitment through 2028 for customers who continue to renew after they switch. The special Move to Subscription renewal suggested retail price will increase by no more than 5% in 2021, 2023, 2025, and 2027. There will be no change to the renewal suggested retail price in 2022, 2024, 2026 and 2028.

There are some weasel words in the fine print that allow Autodesk some wriggle room, but let’s go with the numbers we have. It works out to an increase of 21.5% by 2027. If you’ve already switched and you’re paying $1000 a year then you’ll be paying $1215 a year in 2027 and 2028. That’s a pretty reasonable level of increase. Of course, the total number of dollars you’ll hand over is several times higher than for, say, keeping a permanent license of BricsCAD up to date.

The above refers to customers who give up their perpetual licenses that are currently under maintenance and switch to subscription (rental) under the special conditions of the Move to Subscription offer. Pricing is still in the air for you millions of stubborn users who insist on owning your software licenses, and for those who are paying sky-high rates under the conventional subscription deal.

There are also no guarantees about what you’ll be paying for. If AutoCAD 2019‘s anything to go by, you can expect little improvement, feature removal and poorer performance.

What’s new in AutoCAD 2019 for maintenance customers?

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So you’re a long-term customer who has used AutoCAD since it ran on an abacus. You paid for upgrades when you could and switched to maintenance (then called Subscription) when that became the only cost-effective option for keeping current. You’re not about to fall for the subscription (rental) trick; they can prise your perpetual license from your cold, dead fingers.

It’s no secret that the value for your maintenance dollar has been poor for years. Autodesk is jacking up maintenance prices in leaps and bounds; is the maintenance being performed at a rate that matches the amount being charged?

In short, is AutoCAD 2019 enough of an advance over its predecessor to make it worth the maintenance money you paid in advance for it? This post seeks to answer that question.

What you’re not getting

As a maintenance customer, you’re being denied the big item that would make the answer to that question a definite ‘yes’ – Specialized Toolsets. Despite the name and the There Can Be Only One hype, if you’re a renter you’re not getting one AutoCAD that has the extra bits available. You’re getting the availability of a bunch of seven different AutoCAD variants and one add-on (Raster Design), each of which needs to be downloaded, installed and run individually. This initiative has been unkindly referred to as ‘shovelware’, and it’s highly likely that throwing in all of these verticals for ‘free’ means that we’ve seen the end of their meaningful lives. Expect no significant future enhancements and you may avoid disappointment. However you look at it, it’s subscription-only and therefore need not concern us further.

Similarly, as a maintenance customer you’re not getting AutoCAD Web and Mobile. Despite the names, these aren’t AutoCAD. They’re simple online viewing tools with some editing and markup functionality.

What you’re getting taken away from you

You may recall me describing (and praising) the AutoCAD 2017 feature, Share Design View. This was slightly improved in AutoCAD 2018. In AutoCAD 2019 it has been revised again and renamed to Shared Views. Presumably, the Views you’re Sharing are no longer of Designs. Whatever the reason for the rename, it has a sinister connotation. Share Design View is considered obsolete and has been removed. Shared Views has been provided only to subscription customers. The upshot is that this is a feature removal. Yes, you’re getting negative value for your maintenance dollars. This is one of the more petty, vindictive attempts to convince you to go rental. Whoever put their hand up at the product meeting to suggest this particular piece of anti-customer nastiness probably got a gold star from Andrew Anagnost, but I don’t approve and I think it is likely to prove counterproductive.

Another feature that has been removed from AutoCAD in 2019 is the ability to export to FBX files. If you didn’t use this feature, you won’t care. If you used it as the basis of a Virtual Reality workflow to allow you to get your DWG 3D models into, say, Unity to create a virtual environment, then you will probably care a great deal. Similarly, FBX import has also gone. Autodesk’s suggestion that you use the DWG import and export feature in their other products instead is no use at all to you if you don’t use those products in your workflow.

Because Autodesk A360 has been deprecated, a bunch of related commands have also gone AWOL. The lesson here is to not get too used to any Autodesk cloud-based workflows; they could vanish on a whim at any moment.

What you’re getting

What’s left? What are you getting for your hard-earned? Here are some enhancements:

  • Some of the icons have been slightly modified. This includes the status bar icons. Unfortunately, Autodesk remains deaf to the many requests for the return of text to this area.
  • 2D graphics performance is supposedly improved.
  • The Graphics Performance dialog box now has a 2D section.

OK, these are minor tweaks. Some are welcome (performance), others (icon tampering) are just tinkering that nobody will care about. How about worthwhile new functionality?

Well, there’s one feature that many will find useful: Drawing Compare. But wait! Isn’t that new? Well, no. Let’s put aside the fact that this is just playing catch-up to a core BricsCAD feature. Purely within the AutoCAD world, it’s still not new. Drawing Compare has been available as an Autodesk-supplied free app since 26 April 2012. It’s still available now for AutoCAD 2016 and later, even though the one for 2013 to 2015 has been ‘unpublished’.

I’ll examine the differences between the AutoCAD 2019 core feature, the AutoCAD add-on and the BricsCAD core feature in a future post. I can tell you that Edwin Prakaso thinks the old add-in is better than the core feature, but I’ll compare the compares for myself and you can make up your own mind.

Summary

For Autodesk giveth (a bit) and taketh away (a bit more). Overall, maintenance customers are down on the deal. Customers are paying ever-increasing amounts for tiny or even negative benefits. Why do they bother?

Why every AutoCAD CAD Manager should have a copy of BricsCAD – part 6, future proofing

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This is the sixth and final post in this series where I explain why this statement holds true:

As a CAD Manager looking after AutoCAD users, or a power user looking after yourself, it’s worth your while to have a copy of BricsCAD handy.

This post explains why adding a copy of BricsCAD to your stable of AutoCAD licenses is a good thing for your future and that of your company.

A CAD Management thing I did a few years ago was to examine the options for replacing AutoCAD and other Autodesk products. I was an AutoCAD loyalist (albeit a somewhat critical one) with over a quarter of a century invested in it. I was looking after the deeply entrenched and very heavily customised CAD environment of a major public utility company that had been using AutoCAD as its primary CAD system since the late 1980s. Hundreds of custom commands were in place and providing priceless productivity benefits. Hundreds of thousands of DWG files were on file, with thousands more coming through every month. The inertia behind AutoCAD was very, very strong. Looking outside the cage was a pretty radical step to take. What led me to that point?

  • Autodesk business policy. Autodesk has become increasingly anti-customer over the years in ways that will be familiar to all readers of this blog. I won’t rehash them here. This leads to…
  • Increasing costs. Autodesk software is expensive and getting more so. Autodesk has made no secret of its intention to move to an all-subscription (rental) model. This is an attempt to treble the ongoing income Autodesk receives, in return for doing as little as possible. Which leads to…
  • Lack of progress. It had become clear that the days of AutoCAD seriously improving from release to release were over, never to return. This isn’t because there is no room for improvement, it’s because Autodesk doesn’t want to improve AutoCAD. AutoCAD won’t be permitted to become too capable because that would just eat into sales of Autodesk’s other products. You’re not going to see 3D parametrics or sheet metal capabilities in AutoCAD: buy Inventor instead. You’re not going to see BIM capability: buy Revit. Beyond the internal competition issue, some years ago, Autodesk leadership lost interest in what it perceived to be an old-fashioned dead-end product. The income from AutoCAD customers is being diverted to fund purchase and/or development of more fashionable and interesting products.
  • Frustration with Autodesk’s Beta program. The goings-on within the Autodesk Beta program must remain private, so what I can say here is limited. I can say that I spent many years contributing large numbers of hours to that program in order to attempt to improve the product. As time went on, the positive results that emerged from that effort decreased; that much is no secret because it is apparent in the product. I felt I was fighting against Autodesk to try to improve the product, and losing. There were a few final incidents that persuaded me to stop bashing my head against that particular wall. I wasn’t the only one. I stuck it out for years longer than many very valuable people who had already given up before me.
  • Proxy server issues. Over the years, Autodesk’s habit of attempting to do sneaky things to access the Internet had caused a variety of problems in a secure proxy server environment. This caused several things not to work, and harmed performance severely in some places. As Autodesk’s developers turned over, things that worked in one release would not work in the next. Attempts to get this addressed as a support issue would result in the environment being blamed. These problems increased over the years as Autodesk threw in more and more connectivity-requiring features. There was a non-zero and ever-increasing possibility that one day, Autodesk would screw things up altogether and leave us with non-functioning software. That has already happened for some people, and although the stoppage has generally been temporary, it is important to have redundancy.
  • Poor performance. AutoCAD has been getting bigger and slower. Downloads are huge and Autodesk does its best to make them as difficult as possible. Installations take an age, as do uninstallations. Startup times are terrible and getting worse. My users were complaining – a lot – and there wasn’t much I could do about it.

That’s what moved me to take a very, very serious look at alternatives. Your motives may differ. Just the desire to have a Plan B in case of disaster might be enough.

If you don’t feel moved to investigate, you may eventually be faced with no option. Sooner or later, the person who holds the purse strings at your company may point to this year’s much bigger Autodesk invoice and ask, “What are we getting for this? How can we reduce our costs?” When that happens, you don’t want to be scrabbling round for answers before that invoice needs to be paid. Look into the options in advance. Are you really wedded to AutoCAD or are you actually tied to DWG?

Days of Future Past

Here’s my suggestion. Examine the available alternatives to AutoCAD and the other Autodesk products you use. Do it sooner rather than later so you get the chance to determine the answers to non-trivial questions like these:

  • Capability. Does the alternative product do everything that AutoCAD does, that your users need it to do? Does it do other stuff that AutoCAD doesn’t that you might find useful? What’s the performance like? How does it work on the hardware you have? Does it have user interface elements that don’t just look good but work productively in practice?
  • Compatibility. You will almost certainly demand extremely good DWG compatibility, but this question goes well beyond that. Will your LISP work? How about DCL? ActiveX support? DOSLib? Other programming languages? Can you carry over your customisation files? Can you make the interface look the same? If you have custom toolbars, or ribbon, or even image menus, do they carry across? Can your users carry across their skills without downtime, extensive training and a productivity hit? Can AutoCAD and the potential replacement coexist without issues? Can you use a common set of custom support files pointed at by both products? Will it work well on your hardware?
  • Add-ons. If you’re using third party products on top of AutoCAD, or if you’re using an AutoCAD-based vertical, is that product or an equivalent available? Does it work well? What do the objects they create look like in plain AutoCAD? Can you round-trip through AutoCAD and back and retain your intelligence? You’re probably going to have to test this with evaluation software and your own data.
  • Licensing options. Is perpetual licensing available? Can you stick on a release for a few years and still purchase upgrades later? Has the company committed to providing you with licensing options or has it made noises about going all-rental? Is network licensing available? Does it coexist problem-free with Autodesk’s network licensing software?
  • Costs. Compare the likely costs for all your options over several years. You’re going to have to make some assumptions. It can be difficult to work out what they should be.
  • Track record. Has the company been around for a while? What reputation does it have? Does it treat its customers with respect? How good is the support?
  • Future prospects. Is the company likely to be around long-term? Is it actively developing the product you’re interested in? Is it innovating? Is it merely following AutoCAD at a distance or charging ahead? Is the product going to be limited by Autodesk-like internal competition?

I went through all of these questions and settled on BricsCAD as the best option in my company’s case. In fact, several aspects made it really the only viable option. The product impressed me with high performance, capabilities well beyond AutoCAD in several important areas, a very high degree of compatibility (particularly LISP but also other customisation files), the availability of perpetual licensing and much lower ongoing costs. The company impressed me with its honesty and attitude toward customers.

Most of all, I was won over because I could see that the product had a future. Subsequent improvements have only strengthened that view.

Obviously, you need to make your own judgement based on your own circumstances. I would suggest looking at all the options, including sticking with AutoCAD permanently, with or without subscription or maintenance. Maybe you can use my investigations as a starting point, but I encourage you to start investigating now rather than when you’re under time pressure and don’t have time to do a thorough job.

It will cost you a few minutes to download and install of an evaluation BricsCAD and start preparing for the possibility of a different future. Maybe it won’t turn out to be part of your company’s future, but it could still be part of your future.

Options are good. Learning is good. Best case scenario, your knowledge is going to save your company money and improve its productivity, and you will end up smelling of roses. Worst case scenario, you’re going to spend some very justifiable time doing something new, different and interesting. I recommend it.

Other posts in the Why every AutoCAD CAD Manager should have a copy of BricsCAD series:

Part 1, fixing drawings
Part 2, 3D operations
Part 3, parts on demand
Part 4, efficiency
Part 5, LISP

Having trouble authorising Autodesk products?

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You’re not alone. At the time of writing, the Autodesk license service at auth.autodesk.com is down, so if you need a response from that service before your software will work you’re likely to be severely out of luck.

That’s more likely to be inconvenient if you’re on subscription rather than a perpetual license, because Autodesk subscription software phones home every month. Yes, even if you have a 3-year license.

An email exchange with a friend about AutoCAD

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Here’s an email exchange I just had with a friend. He’s a local person who I don’t normally discuss CAD with. He works for an architect. He has given me permission to use this discussion here.

Hi Steve,

We are looking to update from 2007 and 2010 versions in the office to more recent versions of Autodesk’s AutoCAD.

We don’t need full version but if that’s what is available ok then. Lite version is ok as we use for 2D architectural only. We use other packages when 3D work required.

We also have call to open consultants drawings which may be prepared on full versions or other packages.

Can you let me know what the last version that didn’t require the annual subscription and is available and likely cost?

Much appreciated if you could help.

Cheers

Here’s my reply:

You’re out of luck. Regardless of the release, you can now only pay for AutoCAD by annual subscription (which now means rental and used to mean pre-paid upgrades). Cost is currently AUD $2605 a year. Autodesk occasionally does an “upgrade” promotion for old releases but it’s really just a rental discount (15% at the moment) and means throwing away your perpetual license. If you stop paying, you have nothing, not even your old release. Here’s the link:

https://www.autodesk.com.au/products/autocad/subscribe

There’s currently a 20% off deal for AutoCAD LT rental at AUD $460 a year, which ends in a couple of days:

https://www.autodesk.com.au/products/autocad-lt/subscribe

If you just want to convert back to AutoCAD 2007 or 2010 DWG format and work in that, you have a few options. One is Autodesk’s DWG TrueView, which is a free very cut-down AutoCAD that will allow you to open new DWG and save in earlier releases.

https://www.autodesk.com.au/products/dwg/viewers

Another free option is BricsCAD Shape, which actually gives you more open/save options for drawings than AutoCAD itself, as well as being a 3D architectural modelling application.

https://www.bricsys.com/en-intl/shape/

There’s another free 2D application called DraftSight but that’s not keeping up to date with the DWG versions (it’s still on 2013 format):

https://www.draftsight2018.com/

If you want an AutoCAD-like perpetual license product for 2D drafting that will work directly with the current DWG format, you can’t go past BricsCAD. Works just like AutoCAD, uses the same files, up to date with current versions.

Full perpetual license is AUD $765 for the Classic version or AUD $1010 including a year’s maintenance. After that, keeping up to date at AUD $320 per year is cheaper than any option Autodesk has, even for renting LT. You can alternatively just pay your $765 once and do the buy-upgrades-whenever-you-want thing that Autodesk stopped doing years ago. It also gives you an upgrade path to full 3D and even BIM if you want to do that further down the track.

https://www.bricsys.com/en-intl/bricscad/

It’s a quick download and install which won’t harm your AutoCAD installation. You’ll probably find BricsCAD will work noticeably faster than any recent AutoCAD, which has got very bloated in recent years. This is particularly obvious if you’re running older hardware.

No, I’m not on commission!

Autodesk remotely killswitches AutoCAD licenses – again

6 Replies

Following the AutoCAD 2019 rollout disaster, where subscription users found their AutoCAD 2018s were broken by an Autodesk licensing system meltdown, Autodesk CEO Andrew Anagnost issued an apology. He also assured customers on Twitter that it wouldn’t happen again:

While I welcomed that, I did have this to say at the time:

I don’t think such a guarantee is realistic, given that the nature of subscription software is to only work when it knows you’ve paid up. At least it demonstrates that the desire is there right at the top to try to prevent such debacles from occurring in future.

Autodesk watchers know that words mean little and actions are everything. I look forward to Andrew sharing news of the actions he’ll be taking to make good on his promise.

Back to the present. Does it come as a surprise to anybody to discover that less than a month later, Autodesk has again accidentally remotely killswitched people’s licenses? Again, not just the new release, but 2018 too. As reported on Twitter and www.asti.com:

After a couple of exchanges, the always-responsive people on the @AutodeskHelp Twitter feed came back with this:

So it’s fixed, but CAD Managers now have a bunch of work to do at their end to deal with a problem created at the Autodesk end. Somebody screwed up, they fixed it, another apology is issued, stuff happens, life goes on.  That’s it for this month, probably. But it doesn’t address a very fundamental problem.

Let’s go back to basics.

The primary function of a licensing system is to allow use of the product by legitimate users.

Everything else is secondary. If a system relies on phoning home and getting the required response from a remote system before you’re permitted to use the software you paid for, not just after installation but on an ongoing basis, then it’s fundamentally flawed from the user’s point of view. Yet that is the system that Autodesk has chosen to base its business on.

No amount of sincere, deeply felt apologies or it’ll-never-happen-again promises will alter the fact that Autodesk has put its own convenience ahead of the ability of paying customers to use what they have paid for. Will Autodesk change that state of affairs? I very much doubt it, in which case it’s inevitable that this kind of thing will happen again, whatever anyone might promise.

The great Autodesk Collections rip-off has ended

4 Replies

I reported in January that, “The way Autodesk Collection licensing works, you can’t use more than two of the products in a Collection at once.”

Thanks to a policy reversal from Autodesk, this is no longer true. Felice on the Autodesk forums shared the good news:

Hi all, I have an update to share on this topic… we are removing the Industry Collection concurrent usage policy limitation. Here are some more details/background:

Overview:
Currently, the Industry Collection concurrent usage policy limits the number of collection products that can be used at the same time to two. The terms and conditions related to Industry Collection concurrent title access stated:

2.1.1 Notwithstanding anything to the contrary contained in the applicable Autodesk License and Services Agreement relating to any Industry Collection software program Benefit, the maximum number of Concurrent Access Titles that You or Your Named User may Access concurrently shall not exceed two (2) Concurrent Access Titles, at any one time.

Effective immediately we are removing this restriction and allowing customers to use as many products concurrently within the collection as they need to support their workflows.

Why we have removed this restriction:
The Industry Collections continue to evolve and are increasingly focused on the support of multi-product workflows. The restrictive nature of the concurrent usage policy does not support this progression.

The Autodesk Knowledge Network page on this has been updated accordingly:

This also applies for license borrowing, but only for 2019 products and later.

While this restriction should never have existed in the first place, it’s good to see it gone now.

Moving when prodded is alive at Autodesk.

Why One AutoCAD is smart strategy

4 Replies

OK, so Autodesk may have blown the AutoCAD 2019 rollout, triggering an apology from CEO Andrew Anagnost.

OK, AutoCAD 2019 may have the smallest set of significant advances in the history of AutoCAD releases. If you’re wondering, I give it 1/10. The “there can be only one” hype could easily refer to meaningful improvements to the product per year. This year’s improvement is… drawing compare!

Still, AutoCAD 2019 is a significant release for reasons beyond the content of the core product. An examination of the One AutoCAD strategy reveals a collective corporate mind that’s smarter than it’s being given credit for.

In case you’ve missed it, the idea behind One AutoCAD is that if you subscribe to AutoCAD, you can now also get a bunch of vertical variants of AutoCAD thrown in, renamed as “Toolsets”. You need to ask for it, and it’s for renters only, no perpetual license owners need apply. Oh, and Civil 3D isn’t part of the deal.

This concept has been received less than enthusiastically among respected independent observers such as Ralph Grabowski and Robert Green. I’m going to go against the trend a little and point out several ways in which this is a smart move for Autodesk.

  • It represents the first time Autodesk has had anything of substance to positively differentiate between maintenance and subscription. Until now, it’s all been negative: give away your perpetual licenses to avoid forthcoming maintenance price increases.
  • It provides some substance to Dr Anagnost’s “give us a year to show the value of subscription” request to customers. OK, it may have taken a lot more than a year, but at least it’s now possible to point to something that customers can gain by subscribing, rather than having the embarrassment of an empty promise hanging around.
  • It acts as an effective distraction from yet another price rise (7% on top of Autodesk’s already sky-high subscription costs). Yes, this new price still applies even if you don’t use the toolsets. Yes, it still applies even if you’re a Mac user who doesn’t have these toolsets available.
  • It will almost certainly be used as justification for future subscription price rises. How can you complain about a few more dollars when you get all those products included in the price?
  • This stuff has already been developed to a point that Autodesk considers mature (web apps excluded), and it isn’t costing Autodesk anything to “give it away”.
  • It means that the glacial or non-existent rate of improvement of AutoCAD and its variants suddenly appears less important. How can you complain that nothing worthwhile has been added to your AutoCAD variant this year when you now have access to hundreds more commands than you used to have? This line has already been tried with me on Twitter.
  • It provides a marketing counter-argument against competitors who sell DWG-based AutoCAD-compatible products that provide above-AutoCAD standards of functionality (e.g. BricsCAD).
  • If an increased number of users start using the vertical variants, there will be increased pressure on those competitors to handle the custom objects created using those variants. This will act as a distraction and reduce the ability of those competitors to out-develop Autodesk at the rate that has been occurring for the past few years.

There are a couple of flies in Autodesk’s One AutoCAD ointment:

  • Critical mass – it has yet to be seen how many customers are so won over by this concept that they sign up for it. Remember that it’s only available to a minority of customers anyway, and if the bulk of customers remain reluctant to give up their perpetual licenses then all this is moot. If the move-to-rental numbers are small, then the anti-competitive nature of this move is negated. The marketing gains still apply, though.
  • Interoperability – traditionally, the AutoCAD-based verticals add custom objects to the core AutoCAD objects, which when opened in vanilla AutoCAD or another vertical, appear as proxy objects that either don’t appear or will provide very limited access. Improved but still limited access can be provided if Object Enablers are installed. Object Enablers are not always available for the AutoCAD variant you want to use. LT? Mac? Old releases? Forget it.This has always been a highly unsatisfactory arrangement. I have worked for a company that explicitly prohibits drawings containing proxy objects and rejects any it receives, and that has proven to be a smart policy. Also, the vertical variants of AutoCAD have always had hidden DWG incompatibilities built in. AutoCAD 2015 user? Try to use a DWG file that has been created in a 2017 vertical variant. Good luck with that, even though all those releases supposedly use 2013 format DWG. Paradoxically, you can expect to experience much better DWG interoperability with non-Autodesk products and their add-ons than you will with AutoCAD and its verticals, because the non-Autodesk products are forced to work with AutoCAD native objects. It remains to be seen how, when, or even if Autodesk addresses these issues.

In summary, this strategy has potential to significantly benefit Autodesk. Will it work? That will largely depend on how many customers are prepared to put aside their mistrust enough to hand over their perpetual licenses to Autodesk. That mistrust is mighty large (Autodesk’s been working hard for years on building it up) and recent sorry-we-broke-your-rental-software events have reiterated just how valuable those perpetual licenses are.

Autodesk has produced what it considers to be a very attractive carrot. Is it big and juicy enough to attract you?

AutoCAD 2019 rollout disaster

10 Replies

If you’re an AutoCAD user, you may have been intrigued by the news about the new way Autodesk is bundling up AutoCAD 2019 with various verticals (perpetual license owners need not apply). This is Autodesk’s latest attempt to promote its subscription model and raise prices again. 7% this time, but much more to come. But never mind that, the main point is that you’re getting a whole lot of stuff, and who could say that’s not a good thing?

So it’s most unfortunate for Autodesk that the AutoCAD 2019 rollout has been an unmitigated disaster.

My own experiences in trying to download the product were sub-optimal, but I later learned that I was one of the lucky ones. Subscription users not only had problems with AutoCAD 2019, they found their AutoCAD 2018s were broken too, victims of an Autodesk licensing system meltdown. That’s right, the AutoCAD 2019 launch acted as a remote kill-switch for people’s production software.

Perpetual license users were fine, of course. Only subscription customers suffered. There’s a lesson there that should not go unnoticed.

Back to my own experiences, to begin with I couldn’t download AutoCAD 2019 anywhere, despite it being having been announced everywhere some hours earlier. Autodesk Account wasn’t showing 2019, but it was showing this:

The usual workaround method of downloading the free trial wasn’t any better; that was still on 2018. I even tried installing the execrable Autodesk desktop app (temporarily!), but there was no sign of AutoCAD 2019 there either.

I’ve never had any success using Autodesk’s AVA bot for any real questions, but there was a time when it served as a gateway to Akamai-free downloads, so I tried that. Unfortunately, AVA has been “improved” and that once-excellent feature is gone. I did try asking AVA for the download link to AutoCAD 2019, but that didn’t go well.

First attempt:

Second attempt:

I mentioned my difficulties on Twitter and a few hours later the long-suffering but always-professional @AutodeskHelp people offered this:

Despite appearances, this actually turned out to be helpful because by then the product trial download had been fixed and was offering 2019 rather than 2018. I still didn’t see a direct link and against my better judgement tolerated a very temporary installation of Autodesk’s nasty Akamai download manager. About 5 minutes into the download it said it was going to take about 9 hours so I went away and left it. I returned within the hour to find it was finished, so I have no idea how long it actually took. After immediately uninstalling all traces of Akamai and Autodesk desktop app, I was able to start my evaluation.

So how’s the product? Pretty much the same as 2018, except with a better drawing compare tool. Oh, and the icons are better. The first command I ran in the new release reminded me that some things never change. The ancient rectangular pickbox bug popped in to see me, just like an old friend.

I’ve been warmed by the familiar, comforting experience of this and various other early 90s-era bugs and limitations, where the easiest workaround is to use a competitor’s product to do those bits. More on that in a future post.

An hour or so into using the product saw it crash and burn for the first time:

Don’t take my word for it, though; here are some comments from various users, CAD Managers and long-term Autodesk fans, most of whom had a worse time of it than I did. It’s not just AutoCAD; LT and Navisworks are definitely affected and there may be others. Comments here have been reproduced from various sources under fair use; names have been removed to protect the innocent.

I think it is safe to say that Autodesk are having a very bad day. Account and activation issues, subscription access issues, forum login issues, kudos and comments blocked to some users…

I installed the brand new @Navisworks Manage 2019 last night, and this morning I get the “Your trial has expired” !!!

I can safely say that ‘unimpressed’ is my status right now with the licencing idiocy going on. Not only can I not get the 2019 version, but my 2018 version has stopped working too.

Looks like all subscription (not maintenance or legacy) software is affected this way: logging in and out as well as workarounds posted are not working. Now this is a good reason to abandon Autodesk subscription model.

Good news: Autodesk began rollout of 2019 licenses! Bad news: It might break your 2018 licenses.

Hard to imagine this rollout going any worse.
[Autodesk]”Hold my beer….”

2.5 days without AutoCAD available. I just wish Autodesk would have told us so I could have gone on vacation. Instead, I will have to work thru the weekend to make up lost time.

I love Autodesk and their software, but they have just ditched an entire generation of Autodesk ‘rockstars’ and their subscription portal isn’t working. It really doesn’t look good, does it?

my 2018 is hosed on 3 devices

Unfortunately the situation has lasted for nearly 24 hours and no work done. Can we send the bill to Autodesk?

so I thought I’d try and activate LT
LOL

Although some parts of this are supposedly fixed, it’s not over yet. As I type this, people are still reporting problems and Autodesk is still offering apologies:

Even now, AVA is still completely in the dark about the current release of Autodesk’s traditional flagship product.

It’s great to see users helping each other, though. You may find this Autodesk Forum post by Travis Nave useful as an interim workaround. Also, in a marvellous continuation of McNeel’s free service to the AutoCAD (and BricsCAD) LISP community, DOSLib has been made available for AutoCAD 2019 even before many people were even able to get hold of the software it runs on. That’s what I call service!

All in all, this has not the best start to AutoCAD’s brave new world of oneness. How did it go for you?

Autodesk subscription offer – the first cracks appear in the all-rental wall

2 Replies

Thanks to a comment by Fabien, I recently learned of a new offer from Autodesk to convert perpetual licenses to subscription (rental). It turns out that this is a global offer from 7 February to 20 April 2018.

Such offers come and go from time to time and most are not particularly interesting. This one is. Not because you’ll want to take it up (you probably won’t), but because of what it represents.

Here’s how it appears on Autodesk’s site:

What’s really interesting about this offer is this sentence:

If you are not satisfied, you can switch back to your perpetual license.

With that, we see the first solid acknowledgement from Autodesk of the reason so many existing customers are stubbornly refusing to put themselves in rental chains, despite the cracking of price whips. Customers like their perpetual licenses and are unwilling to give them away. This offer holds out the promise that they can be returned. There’s a lot of fine print that severely restricts the utility of the offer and I can’t see many savvy customers falling for it, but at least an attempt (however weak) is being made to placate perpetual license holders.

The offer is explained in the FAQs and more detail is available in the Terms & Conditions page. Here’s an overview of how it works.

  1. You trade in your perpetual license of AutoCAD, LT, Suites or several other products using this link. These can be out of maintenance and could date back to Release 14 from 20 years ago*.
  2. You sign up for subscription of an Industry Collection for 1 or 3 years. Of course, the subscription cost of an Industry Collection is pretty substantial and way more than the maintenance costs of, say, AutoCAD – even with Autodesk’s promised price hikes. For example, the AEC Collection is USD $2,018 a year under this offer, down from $2,690.
  3. The subscription cost is 25% less than it is without this offer. It’s still pretty expensive, particularly as you can’t use more than two applications in the Collection at once, but it is a bit less than is would be,
  4. You are given the option of backing out of the deal (“switch back” is the Autodesk term) within a specific 30-day window if not satisfied. That window is at the end of the full 3-year period, or after 2 years if you sign up for 1-year increments. You get your perpetual license back. You don’t get your money back.
  5. If you switch back, it’s up to you to make sure you have the media and necessary details to reinstall the old release.
  6. If you switch back, you don’t get to resume maintenance if you had it. If you didn’t already have your product under maintenance, this is fair enough.
  7. If you switch back, your perpetual license is reverted to its original release. Oh, except if you started at 2017 or 2018. In that case, you are reverted to 2016.

That last part is a nasty, petty detail. Somebody at Autodesk actually thought that up, presented it at a meeting and had it accepted as a good idea. That’s the mentality we’re dealing with here. It’s not so much “How can we better serve customers so they want to give us more money?”, it’s more “How can we hurt customers who don’t do what we want?”

If you take up this offer, the idea is to get you using the new software because there’s a bit less finality about the decision. You might be so impressed by it that you forget you’ve discarded your escape plan and signed yourself up for perpetual payment of large amounts. You might also find that you’ve saved all your files in new formats and can’t go back without losing data, particularly if you’ve used the vertical products that really, really don’t like having their drawings saved back to earlier releases, even within the same nominal DWG format. So maybe there’s a bit more finality than first appears, but by the time you’ve got to that stage it will be too late.

Is this an attractive offer? Only if you were going to subscribe to an Industry Collection anyway and have an old dormant license hanging around. In that case, go for it, save 25% of a large amount. Other than that, it’s really not an offer that will have widespread appeal and I suspect most customers will give it a miss.

Autodesk is getting increasingly desperate to get its long-term customers on the rental gravy train, and the cracks have started to appear in the subscription-only facade. This offer’s not great but I suspect the offers are only going to get better as the “Another great quarter!” patter wears thinner and thinner. The offers will have to get much better than this effort to persuade your average perpetual license owner to get on board.

* Pedantic historical point: in multiple places, this promotion associates Release 14 with the year 1998, implying this is the earliest year you could have bought an eligible product. This is incorrect. Release 14 was released in February 1997 and was replaced by AutoCAD 2000 in March 1999.

Autodesk kills ArtCAM, proves subscription is terrible for customers

18 Replies

This story goes back over 50 years. A British company called Delcam was founded in 1965 and developed many products. These included ArtCAM, an application for producing 3D parts using 2D artwork as a base. It won a Queen’s Award for Innovation in 2003. In 2014, Autodesk acquired Delcam for approximately USD$286 Million and ArtCAM (among others) became an Autodesk product.

As with all Autodesk products, sales of perpetual licenses ceased a couple of years ago. Owners of perpetual licenses were encouraged to ditch them and switch to subscription instead. Financially encouraged, with “discounts” and promises of price rises for uncooperative customers. You’ll be familiar with this part of the story.

Now, Autodesk has killed ArtCAM. The FAQ is here, but as of right now you can’t buy a new ArtCAM subscription. You can renew an existing subscription until 7 July 2018. Support ends on 1 November 2018. Support will be of limited value because bugs are highly unlikely to be fixed, especially if what I hear about the development team being fired last November is true.

Are you an ArtCAM customer wondering what this means for the future? Here’s what happens if you followed Autodesk’s advice and switched to subscription:

  • You stop using the software as soon as your subscription runs out. Immediately. No negotiation will be entered into.

Here’s what happens if you didn’t follow Autodesk’s advice and kept your perpetual license:

  • You get use the software for as long as it still works.

Which of these scenarios would you say is preferable from a customer point of view? Yes, it’s a rhetorical question similar to, “Would you prefer to: a) cut your own head off with a blunt rusty saw; or b) not do that?”

Remember when I said subscription was a trap and you shouldn’t fall for it? Was I wrong?

OK, hands up all those customers who still think Autodesk subscription is a good idea. Anyone?

I’ve added ArtCAM to the Autodesk Graveyard. Anybody who thinks this can’t happen to their product should read that page and ponder how many Autodesk customers thought their product would permanently persist.

The great Autodesk Collections rip-off

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Autodesk not only wants to move its customers from perpetual licenses to subscription (rental), it wants to move them from individual products to Industry Collections. Why? Because the rental cost of Collections is higher and more money can be extracted from each customer.

There’s nothing conspiracy-theorist about the above statement, it has been explicitly laid out by now-CEO Andrew Anagnost at an Investor Day, and the cunning plan has been placed on the public record. Have a good read of that document, it’s very revealing. AutoCAD LT users are going to be “encouraged” into full AutoCAD, AutoCAD users are are going to be “encouraged” into AutoCAD-based verticals, and so on, into Collections. Onwards and upwards.

Collections, you may remember, are groups of applications sold together. They’re just like Suites used to be, only bigger and rental-only. They’re expensive, but they contain a lot of products. For example, the AEC Collection rents at $2,690 PA (single-user US price). It contains the following products (individual product US annual rental cost shown in [brackets]):

  • Advance Steel [not stated]
  • AutoCAD [$1,176]
  • AutoCAD Architecture [$1,575]
  • AutoCAD Civil 3D [$2,100]
  • AutoCAD Electrical [$1,575]
  • AutoCAD Map 3D [$1,575]
  • AutoCAD MEP [$1,575]
  • AutoCAD Plant 3D [$1,575]
  • AutoCAD Raster Design [$840]
  • AutoCAD mobile app [free]
  • Cloud storage (25 GB) [free]
  • Dynamo Studio [$300]
  • Fabrication CADmep [$900]
  • FormIt Pro [not stated – Collection only]
  • InfraWorks [$1,575]
  • Insight [not stated – cloud credits]
  • Navisworks Manage [$2,070]
  • ReCap Pro [$300]
  • Autodesk Rendering [not stated – cloud credits]
  • Revit [$2,200]
  • Revit Live [$250]
  • Robot Structural Analysis Professional [not stated – Collection only]
  • 3ds Max [$1,470]
  • Structural Analysis for Revit [not stated – cloud credits]
  • Structural Bridge Design [not stated – Collection only]
  • Vehicle Tracking [not stated – Collection only]

Note that Autodesk doesn’t make it easy to work out the equivalent total cost, but you can see there’s an impressively large number of products listed. For those products where prices are listed, adding together the above comes to $21,056 PA. So $2,690 PA is a huge bargain, right?

Not really.

First, some of those costs are counted multiple times. For example, AutoCAD Civil 3D also includes AutoCAD Map 3D and AutoCAD, so that’s $2,100 worth, not $4,851. AutoCAD gets counted about five times if you just add up the numbers.

Next, it’s highly unlikely that anybody uses all of the products in a Suite or Collection. How many do get used? On average, two, according to Autodesk. That corresponds with my own experience. But let’s say you do have a need to use more than two? That leads us to…

The way Autodesk Collection licensing works, you can’t use more than two of the products in a Collection at once.

You won’t find that prominently displayed among all the marketing blurb that promotes the value for money of Collections. Instead, you’ll find words like these:

Download and install what you want, whenever you like—whether it’s for occasional use, to meet requirements of a particular project or client, or to explore new workflows.

That’s not actually false; you can indeed download and install all of those products (only one at a time, but that’s a different complaint). You’re just not allowed to use them. Not at once.

Where does it say that? Well, If you know what links to click, you can eventually find this KnowledeBase page that tells you about the restriction and which products it applies to. Which is pretty much all of them:

Individual users of an industry collection may access no more than two (2) of the following desktop titles at any one time.

Architecture, Engineering & Construction Collection
Autodesk® Advance Steel
Autodesk® AutoCAD®
Autodesk® AutoCAD® Architecture
Autodesk® AutoCAD® Civil 3d
Autodesk® AutoCAD® Electrical
Autodesk® AutoCAD® Map 3d
Autodesk® AutoCAD® MEP
Autodesk® AutoCAD® P&ID
Autodesk® AutoCAD® Plant 3d
Autodesk® AutoCAD® Utility Design
Autodesk® Dynamo Studio
Autodesk® Fabrication CADmep
Autodesk® Navisworks Manage
Autodesk® Revit:
Autodesk® Revit Architecture
Autodesk® Revit MEP
Autodesk® Revit Structure
Autodesk® Revit Live
Autodesk® Robot Structural Analysis Professional
Autodesk® Structural Bridge Design
Autodesk® 3ds Max

This is a ludicrous restriction. Imagine not being allowed to have three Office applications open at once. Clippy: “It looks like you’re trying to open a spreadsheet! Sorry, you’re already reading an email and you have a Word document open. Go away.”

Why is Autodesk doing this? To make sure you don’t get good value out of your subscription dollars. Remember, good value for you is less revenue for them. Want to do more stuff? Buy more licenses.

This restriction does not apply to Suites. There is no technical reason it has to apply to Collections, either. It’s just a stealthy cash grab.

This is how it goes with Autodesk subscription. You’ll get sucked in by promising-sounding marketing, then once you’re trapped you’ll get screwed over.

ADSK bubble trouble

4 Replies

Autodesk has now recorded ten successive quarters of losses totaling $1.289 billion.

Autodesk’s share price had been rapidly rising during the previous nine lossy quarters. If last quarter’s $119.8 million loss was business as usual, why did the ADSK share price plummet? At the time of writing, it’s $23.65 down on its pre-Q3-results high.

Alongside the usual we’re-doing-great stuff in the Q3 announcement, Autodesk announced big layoffs, with another 13% of the workforce to go. Merry Christmas, employees. This follows on from another 10% who were axed last year. Don’t think I’m gloating about this. I’m not; these are real people with real jobs, many of them undoubtedly very good people, and they have my sympathy.

But doesn’t the market love companies cutting jobs? Maybe not when the bill is going to be $135 to $149 million when the CEO states it’s not going to cut costs anyway:

Every penny generated reinvested back in the company – just in different areas: digital infrastructure and construction products. We’ll hire at least that number back. Not cost cutting. Rebalancing.

It may not have helped if traders noticed the Autodesk CFO selling stock on 24 November, a few days before the 2018 Q3 financials were out? This was smart, because he made about $113,000 more on that transaction than he would have if he had sold on 29 November. I’m not suggesting there was anything improper about this, but it was hardly a confidence-inspiring move.

Edit: From R. Scott Herren via Twitter: “…that sale was a 10b5-1 planned sale setup more than 6 months ago. You can find that info on the SEC filing.”

But I suspect it’s just Autodesk’s ongoing failure to pull itself out of the loss trough and desperate-looking need to shed workers that has started to erode confidence in the veracity of its repetitive “Another Great Quarter!” narrative. Maybe the market has started to look a bit deeper than just giving Autodesk a simplistic “it’s OK, revenue always dips when moving to subscription” free kick? Maybe the oft-quoted “new subscriptions” metric has lost its shine as it becomes apparent that subscription numbers aren’t directly proportional to income?

I’ve said it before, but ADSK ain’t ADBE. Different products, different customers, different history, different pricing strategies, different results.

Autodesk’s high-price strategy with poor customer acceptance and big losses differs markedly from Adobe’s low-price strategy with reasonable customer acceptance and merely reduced profits during the transition. Here is Adobe’s record, before and after giving up selling perpetual software licenses. Note the lack of red ink.

All is not well with Autodesk’s subscribe-or-GTFO plan, and it looks like people other than customers have started to notice. Autodesk’s bubble has been pricked and some rapid deflation has occurred. Time will tell whether this is a blip or a trend.

Disclaimer: I am not a financial analyst. This is not financial advice. Make your own decisions.

Autodesk founder outraged by Amazon snatch of cloudy purchases

3 Replies

Autodesk co-founder John Walker (it’s not his fault, he relinquished control of the company many years ago) recently posted this on Twitter:

In a move reminiscent of the infamous removal of Orwell’s 1984 from Kindle devices (which Amazon promised a court it would never repeat), John’s Audible.com (owned by Amazon) audio books, purchased in 2009-2010, simply went away.

John’s reaction was to post a video of harmless inanimate objects being blown away by a powerful firearm, so I think it’s safe to say he was not overly pleased about this turn of events. Can’t say I blame him.

This is a variant of the old joke on those cheesy pre-show anti-piracy ads that have annoyed owners of legitimately purchased videos for many years:

“You wouldn’t steal a car.”
– I would if I could download it.

Amazon’s version goes:

“You wouldn’t steal a book.”
– I would if I could delete it from my server.

OK, Amazon is obviously doing evil here, but what can John do about it? Maybe nothing. As pointed out in a series of responses to John’s post, Amazon considers itself fully entitled to do this. Amazon also allows itself permission to change the rules as and when it sees fit.

Does this sound familiar? It should. “What’s yours isn’t really yours, even if you paid for it. It can go away when we feel like it. We can change the rules when we feel like it. No guarantees. Just keep paying and hope for the best.”

This is why we don’t CAD in the cloud. Or subscription CAD, for that matter. Owning stuff is still important.

Cloudy and/or subscription CAD still adds vulnerabilities

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Remember when I skewered the myth of CAD on the Cloud being available anytime, anywhere? Back then, I pointed out that Autodesk’s infinitely powerful cloud services had managed a grand total of 2 problem-free fortnights out of the preceding 25.

But maybe Autodesk just had a bad year or something. How are things in 2017? Thanks to Autodesk’s health check site with its History option, I can see that so far this year, the grand total of 14-day pages that show no problems is…

Zero.

That’s right, there have been no clean 100%-uptime fortnights at all this year. None. Most of the pages show multiple failures in multiple products. To be fair, the number of problems shown on each page is rather lower than this extreme example from 2016:
 

Even when there are no technical problems preventing the use of cloud or subscription software, there is always the possibility that it will simply go away. For example, NVIDIA has announced End of Life for its formerly Autodesk-integrated, once-best-thing-ever Mental Ray renderer. As of today, you can’t buy a subscription to Mental Ray standalone or the plug-ins for Autodesk products 3DS Max and Maya. As of today, the NVIDIA site still states apparently unironically that Mental Ray…

…remains the rendering solution you’ve come to count on within Autodesk Maya and Autodesk 3ds Max

Maybe you shouldn’t count on it too much.

Rendering, with its potential for massively parallel remote processing on multiple other people’s computers, is a relatively attractive cloudy CAD-related function. But if that function becomes temporarily or permanently unavailable, that can make life a little difficult.

Aren’t standalone perpetual licenses a thing of beauty?