Category Archives: Autodesk

Battle of the Bullshit part 3 – Beyond Bentley

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Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change.

Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options.

What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond?

None of the above. It’s Beyond Bentley.

Huh? You may have noticed I’m keen on alliteration, but still, huh? What does Bentley have to do with this? Most Autodesk CAD customers are going to know and care nothing about Bentley products. So why mention them at all? The headline is “Move beyond Bentley to Autodesk, the makers of BIM”. The strong implication is:

Bentley only does traditional CAD. You should use BIM instead, and that means you need Autodesk.

However, I believe many Autodesk customers will think like this instead:

Autodesk seems very concerned about this Bentley mob. I wonder what they’re offering that has the Big A so worried? Bentley must be a big player in this area. I’ve been considering developing an Autodesk exit strategy anyway because of the forced rental thing and I’ve heard Bentley sells perpetual licenses. I must go check them out!

Those customers who do check out Bentley will learn that despite Autodesk’s implication, Bentley do in fact provide BIM products, and quite a few products specifically for transportation. I have no idea if Bentley’s BIM and transportation products are any better or worse than Autodesk’s offerings, but I do know you shouldn’t take either vendor’s word for it, including anything they say in webinars. Find out for yourself with a hands-on evaluation. Because BIM isn’t something you just pop in and out of, make sure you include long-term licensing costs into your calculations.

Battle of the Bullshit part 2 – Autodesk’s sophistry

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In my last post, I gave Bentley a well-deserved slap for, er, saying things that perhaps weren’t entirely factual. Now it’s Autodesk’s turn.

What’s this about? Carl White, Senior Director of Business Models at Autodesk, wrote a blog post Not so fast Bentley: Separating fact from fiction responding to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program. Some of Carl’s observations on Bentley’s claims were perfectly valid, but unfortunately he went beyond that and wrote a few more things – “facts” – where he’s on shakier ground. Let’s examine Carl’s interpretation of reality, shall we?

Fact #1 – No Autodesk customer ever  loses the right to use the perpetual software license you’ve purchased, it is “evergreen”.

This is generally true. There are exceptions (read the EULA), but let’s not split hairs. In the vast majority of cases, we don’t lose the right  to use the software. We can, however, lose the ability  to use the software. That loss is practically inevitable long-term because of the progress of technology. I have several old AutoCAD releases I can’t run for environmental reasons, not licensing ones. This means that if we want to use our licenses long-term, we rely on Autodesk’s ongoing cooperation. That’s where customers have legitimate concerns, because there are no guarantees that Autodesk will continue to provide that cooperation. If it does, there are no guarantees that cooperation will remain free or even affordable.

And if you’re on a software maintenance plan, you can continue to receive all of the benefits of software updates and technical support for as long as you’d like.

This has been officially promised, and let’s give Autodesk the benefit of the doubt and assume that this promise will be fulfilled to the letter. There’s still an elephant in the room. What will the benefits of updates and support cost us? Based on what Autodesk has done in recent years, it is a pretty safe bet that the cost of maintenance (formerly called Subscription) is going to rise, and rise sharply. Give it a few years and I expect maintenance customers will be paying the same as rental customers. I expect other strong-arm methods will be used to “encourage” people onto rental. When this happens, our perpetual licenses will be near worthless and Bentley’s claim about a “…write-off of the future value of their investment…” will become uncomfortably close to the truth.

We’ve shared key dates well ahead of time to give customers time needed to adjust, but that does not mean we’re taking away options.

The latter part of this statement goes beyond disingenuous; it’s arrant nonsense. Of course Autodesk is taking away options. Autodesk has been taking away options for years, and this has only accelerated. As of right now, I can no longer buy an Autodesk software perpetual license. I no longer have that option, which I had before. How is that not taking away options?

Fact #2 – Our customers have a choice. When you subscribe to Autodesk software, you have flexible terms (monthly, quarterly, annually), and multiple access points (single user, multi-user and shared). Now Autodesk customers can get the software they need for a year or a month, in ways that are more convenient and better for their business.

Well, I guess the first sentence is kind of true in a sense. Long-term customers (that’s most of us) do have the choice between paying merely a lot  more per annum for an Autodesk license via annual or multi-year rental, or paying vastly  more by doing it monthly. Suggesting this is better for our business is, of course, laughable.

Customers can buy and use it for as long as they want and can match their subscription type with the demands of their workforce. When the workforce expands, they can ramp up, or in quieter periods, they can scale it back. In short, subscribing gives you flexibility and predictability.

This is true; rental is  the best option for some customers under some circumstances. It is good that Autodesk has made that option available for the small minority of customers in that situation. However, it is the opposite of flexibility to make it the only  option.

When it comes to value, lower upfront costs make our software more accessible and allow you to try more tools without the risk of a large upfront expenditure. Plus, you only pay when you need it. This is a big deal. Some of our customers prefer this cost is considered an operating expense, allowing you to bill the cost of the software back to the client or project. And if you subscribe for a longer, multi-year term, you lock-in your rate. Combine that with flexibility in the length of contracts and you may find that you’re actually paying less.

Nice attempt at spin here, but ultimately it’s nonsense. Except for the minority of customers who need that level of flexibility, rental is not about paying less. If it was, Autodesk wouldn’t be doing this. Pushing Autodesk customers on to rental is all about trying to extract more  funds from us for the same thing, not less. Suggesting otherwise is disingenuous.

If rental really was  better value, Autodesk would give its customers the choice between perpetual and rental and let the market decide. But wait! Autodesk did exactly that a few years ago, and the market decided; the rental experiment failed miserably. Autodesk knows  it has to make rental compulsory because otherwise most customers wouldn’t go for it. Yet in a painful piece of patent paralogy, it paints this compulsion as a selfless act of customer service.

Fact #3 – Software as a service is essential for technological evolution. It allows for continual and consistent innovation and support. The software will get better, faster and more seamless in the way you use it. The experience is customized to you or your organization, and provides a simplified way to access and deploy software, manage your users and collaborate on projects. With this new way of delivering software, everyone will always have the latest, most up-to-date Autodesk tools available.

Even ignoring the conflation of software as a service (SaaS) and rental, the first sentence is breathtaking in its audacity. It goes beyond spin, beyond disingenuity, into the realms of the surreal. No, SaaS is not essential for technological evolution. The whole history of computing screams that loud and clear. Autodesk wouldn’t exist if the first sentence were true. It isn’t remotely close to true. To be generous, it’s a terminological inexactitude.

Reading beyond the first sentence, there’s a lot of wonderfully utopian wishful thinking that nobody familiar with Autodesk would believe for a second. It’s shown up for the other-worldly spin that it is by Autodesk’s years-long ongoing decline in maintenance value-for-money and its woeful attempts at trying to make continual updates work (which you probably don’t want anyway).

It’s not just Autodesk saying this; the entire software industry is moving in this direction. Frankly, design and engineering software has been a bit slow to make this change. But the benefits for end-users are clear, and it’s just a matter of time before all vendors have similar ways of buying.

While it’s true that various software companies are moving at least partly towards SaaS and rental of conventional software (some more successfully than others), it’s not at all a uniform industry-wide position. It’s disingenuous to imply that going all-rental is already almost universal and Autodesk is just catching up. As for the “benefits for end users” being clear, I guess all those customers who like paying lots more per year for their software will agree.

Yes, it’s likely that many vendors, maybe even most of them, will have similar ways of buying in the next few years. No, it won’t be all of them. No, not all vendors will make rental compulsory for new licenses as Autodesk has done. Some of Autodesk’s competitors (e.g. Bentley, Bricsys) will continue to provide their customers with the ability to purchase perpetual licenses. The law of give-the-customer-what-they-want-or-die tells me that those competitors are much more likely to thrive than Autodesk.

What does this mean? It means that millions of you are already seeing the benefits of shifting to subscription and are making that choice voluntarily.

Voluntarily? Really? I can’t imagine anyone typing that statement in that context without either wincing (if they have any self-respect) or laughing (if they don’t). Strewth!

So who won the Battle of the Bullshit? Nobody. First, Bentley lost. Then Autodesk put in a supreme effort, summoned up a steaming stack of sophistry, and lost more.

Raise your game, people; we’re not all stupid out here. If you can’t support your argument with the truth, then your argument isn’t a good one and you need to rethink it.

Battle of the Bullshit part 1 – Bentley’s terminological inexactitudes

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I note with interest the blog post Not so fast Bentley: Separating fact from fiction by Carl White, Senior Director of Business Models at Autodesk. In this, he responds to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program, stating:

Earlier this week, Bentley announced an “upgrade program” for Autodesk customers. We found the offer to be disingenuous and mischaracterizes what Autodesk offers our customers.

OK, let’s have a look at what Carl is complaining about. Here’s one Bentley statement that could be considered questionable:

For consideration by owners of Autodesk perpetual licenses facing Autodesk’s imminent deadline for the write-off of the future value of their investment, Bentley Systems is offering recovery of the value otherwise subject to forfeit.

Carl has a point here. The “imminent deadline for the write-off of the future value” line is presented as fact, but at this stage it’s not true. While perpetual license owners may legitimately fear for the long-term value of their investments, there is nothing subject to an imminent deadline other than the end of the ability to purchase further perpetual licenses. Likewise, the “subject to forfeit” thing is a scaremongering phrase that deserves Carl’s “disingenuous” label. Autodesk isn’t subjecting anything to forfeit right now. Anything else dubious in Bentley’s statement?

Bentley Systems considers purchases of perpetual licenses to be long-term investments by our users, so we continually innovate to increase their value. We are glad to now extend this ‘future-proofing’ to Autodesk license owners who otherwise will lose value in their applications.

That’s all pretty reasonable but the “…will lose value in their applications” part is questionable. We might suspect that will happen, but we don’t know  it yet. Perhaps “…may  lose value in their applications” would be more reasonable. Bentley also quotes a customer as saying:

Autodesk continually sets deadlines forcing us to give up our perpetual license for an annual subscription.

Now while it’s accurate to say that Autodesk continually sets deadlines and has certainly been very heavy-handed in its years-in-the-making push to rental (currently called subscription in Autodeskspeak), it has not yet forced customers to give up perpetual licenses. Those of us with perpetual licenses have not  been forced to give them up. We can continue to use them. Bentley shouldn’t use inaccurate statements like this in its marketing, even when quoting others.

In summary, Carl is right. Bentley has  been disingenuous and deserves a slap for it.

If only Carl had just stuck to the sort of analysis I made above, I could have ended my own analysis right there. Unfortunately, he didn’t. He couldn’t resist the urge to add his own “facts”. My next post will put these under the same kind of scrutiny.

AutoCAD 2017 Service Pack 1 is out but you probably don’t want to install it

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As reported by Jimmy Bergmark, AutoCAD 2017 SP1 will break add-ins that use Autodesk’s built-in autoloader mechanism. It looks like it’s a problem caused by third party applications, but it’s not. It’s entirely Autodesk’s fault. The only fix at this stage is to uninstall SP1.

It’s astonishing that Autodesk would release a service pack like this, introducing a nasty bug that will break customers’ existing functionality. This reminds me of the comedy of errors that was AutoCAD Release 13 with its multitude of updates, many of which introduced new bugs as well as fixing others. AutoCAD 2017c4a, anyone?

If you needed any more evidence that automated continuous updates from Autodesk are A Bad Idea, here it is. What a crock.

Last chance to buy Autodesk software – should you take it?

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If, like me, you’ve been receiving increasingly eager Autodesk emails urging you to action, you’ll already be aware that Autodesk will end the sale of its last remaining perpetual license software lines on 31 July 2016. The End Time has already arrived for AutoCAD, so the only way you can now buy any form of AutoCAD perpetual license is as part of a Suite, and you must also commit to a maintenance plan. Of course, any Suite is substantially more expensive than AutoCAD, both in terms of initial cost and ongoing maintenance fees. However, if you only buy software and aren’t interested in renting it, this is your last chance to do so. (Or is it? There’s always the possibility that Autodesk will abandon its all-rental strategy in order to stave off its losses, in which case all bets are off).

In sales, this is known as the impending event closing technique. You can see it in action at car yards around the world. The idea is to encourage you to buy something while you still have the opportunity to do so, preferably without thinking too hard about whether it’s a good idea. In this case, is it a good idea? Let’s examine the pros and cons.

Pros

  • Last chance to buy a perpetual license. Maybe.
  • Cheaper long-term than renting. Maybe.

Cons

  • Very expensive unless you are likely to make use of multiple large components of the Suite.
  • Mandatory commitment to a maintenance plan, at least initially.
  • Unknown price vector for that maintenance plan. However, it’s safe to assume it’s not going to get cheaper over time.
  • Immediate obsolescence of Suites has already been announced.
  • The long-term value of any Autodesk permanent license is a big unknown.

Only you can make the call about whether a last-minute Suite purchase makes sense for you or your business, and that call can only be an educated guess at best. Nobody has any idea how well Autodesk intends to look after perpetual-only Suite customers when it would clearly prefer them to be rental-only industry collection customers instead. Based on Autodesk’s recent history, I would expect strong pressure to be applied to all perpetual license owners to persuade you to switch to rental. The experience is unlikely to be pleasant, particularly if you just stumped up big to buy Suite software.

Are you planning to take this last chance to buy Autodesk software?

Microsoft demonstrates why automatic updates are a terrible idea. Listening, Autodesk?

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I like Windows 10. After some investigation and with some trepidation, I have upgraded two Windows 7 computers and one Windows 8 (ugh) computer to Windows 10. In use, I’m generally very happy with it. It boots fast, works well and most of the more ridiculous aspects of the Windows 8 “let’s assume your computer is a phone” interface are gone. The fact that I can scroll windows using my mouse wheel without first clicking on those windows to obtain focus is a real productivity plus. I would be happy to recommend Windows 10 to all Windows 8 users and most Windows 7 users, dependant on individual needs. I would, but I’m not. Microsoft is entirely responsible for that reluctance; read on.

The one thing I really, really dislike about Windows is the way it pushes updates. With Windows 7 I was always selective about what updates I allowed through and when they were applied. Windows 10 doesn’t give you that choice. It downloads and applies its updates as it sees fit, regardless of the importance of those updates, my bandwidth and the level of inconvenience applying those updates might cause. Windows 10 Professional only allows you to defer updates until the next restart, and will nag you to restart until you give in.

This is bad enough, but the Home version just takes over your computer and updates and restarts whenever it feels like it. Yes, even if you are in the middle of doing something and have unsaved work, and the update process leaves your computer unusable for two hours. I wouldn’t have believed it if it hadn’t happened to a very computer-smart member of my own family. Quite astonishing levels of malicious arrogance from the utter wankers at Microsoft.

I know there can be some very important reasons for keeping your OS up to date, particularly as far as urgent security patches are concerned. But really, given the choice between a tiny chance of some unknown malicious action by some unknown party (that hasn’t yet happened to any computer I’ve been running in over 30 years) and a 100% chance of known multiple malicious actions by Microsoft, which would you pick? Problem is, I made my choice on those three computers a few months ago and now I’m stuck with it.

Microsoft’s arrogance has triggered a minor in-house rebellion; two of my other former Windows computers are now happily running Linux. Five years ago, 100% of the computers in my household were running Windows. Now the figure is 43%, and I’m not even counting handheld devices (that would make it 20%). I haven’t bought a new version of Office in many years. Yes, I know, Microsoft isn’t exactly quaking in its boots, but it makes me feel better to raise the digit in this way.

Various other people are holding back on Windows 10 for this and other reasons, despite the insistent placement of update icons and nag notices. Some of those nag notices have made the news for all the wrong reasons. Last month, many people found themselves updated to Windows 10 without their explicit consent and against their will because Microsoft changed the status of the Windows 10 update for Windows 7/8 users and employed other sneaky tricks.

To Microsoft: that’s a really, really abhorrent low-life scumbag way to behave. These are our computers, not yours. We’re the customers (the ones providing the money) and you’re just vendors (the ones who want our money). Get back in your box and stop behaving like dickheads. Your assholery has been a significant factor in your decline. Give it up, it’s bad for you.

If you’re a Windows 7 or 8 user who wants to stay that way, please don’t disable updates altogether, because that could leave you vulnerable. Instead, I suggest you check out the free utility GWX Control Panel. If it’s too late and you’ve been updated, here’s what you can do. You have a limited amount of time to roll back.

Autodesk wants your software to be updated like this, continually and automatically. This is a bad idea for a whole range of reasons that go beyond why it’s a bad idea for Microsoft to do it. I hope to expand on those reasons later, but this post is long enough already. Trust me, it’s a terrible idea.

Although right now Autodesk is doing a heart-warmingly poor job of implementing this concept, eventually it might get the technical details right and be in a position to force it on you. Fight it tooth and nail. Make your voice heard wherever you can, online and in person. Uninstall, disable or block any software that attempts to do this. Look for any utilities, tips, etc. that stand between your software and automatic updates, and spread that news far and wide. This is an important battle for control over our own property, so please don’t give up.

Navel gazing note: this is the 500th post published on this blog.

Disaster in progress – Autodesk’s all-rental plans are failing

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This post originally contained assertions about Autodesk’s financials that were based on flawed understanding, and has been removed. It’s not really possible to delete things from the Internet, so if you ever want to relive the joy of seeing me get things spectacularly wrong, feel free to use the Internet Archive to do so.

Suites to be replaced by Autodesk industry collections

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I just got this email. Maybe you did too:

Dear Christopher [sic],
 
I have some important information to share with you.
 
As we continue our transition to a fully subscription-based business, we remain committed to providing you greater value, more flexibility, and a simpler way to access the Autodesk software you need.
 
On August 1, 2016, we will introduce Autodesk industry collections and end the sale of Autodesk Design & Creation Suites.
 
Industry collections will provide you access to a wide selection of the essential Autodesk software for your profession. They will offer immediate access to new technology, cloud services, and several licensing options. In short, industry collections will give you the freedom to access the software products you want, when you want them. Learn more about the industry collections here.
 
To make way for industry collections, we will end the sale of new Design & Creation Suite subscriptions and perpetual licenses after July 31, 2016.
 
If you wish to purchase more Design & Creation Suites before August 1, 2016, we encourage you to subscribe now and rest assured that we will provide you with a simple way to switch to an industry collection in the future, if you so choose. If you prefer, you can purchase perpetual licenses of a Design & Creation Suite with a maintenance plan before August 1.
 
If you wish to continue receiving updates, support, and other benefits for your Design & Creation Suites, you can do so for as long as you continue your existing subscription or maintenance plan.
 
To learn more about Autodesk industry collections and options for switching your subscription (if you choose to do so) please read our Frequently Asked Questions. [I fixed the email’s URL which didn’t point to the FAQ].
 
I want to thank you for being an Autodesk customer, and I hope you share my excitement about these important enhancements to our offerings.
 
Yours sincerely,
Jeff Wright
Vice President, Customer Engagement
Autodesk, Inc.

No, I have no idea why I’m Christopher. No, I have no idea why Autodesk is so averse to using initial capitals for its product names. It’s confusing and silly.

As far as I can tell, industry collections are just renamed/combined Suites with a few things shuffled around a bit. If Autodesk were still in the business of selling software I might be interested in examining the pros and cons of moving to industry collections. Autodesk isn’t (or very soon won’t be), so I’m not interested. As it is, the annual cost is out of the question (unless I were actually going to use a decent number of the included products, which I wouldn’t). That’s to be expected, because the whole point of trying to push people onto desktop subscription (Autodeskspeak for rental) is to extract much larger amounts of cash over a given period of time.

Sorry Jeff, I don’t share your excitement. Thanks, but no thanks.

Autodesk Answer Day – 18 May 2016

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Autodesk is encouraging you to use the Autodesk Community (formerly know as forums, discussion groups, newsgroups, etc.) to get answers to your questions by setting up a special day where Autodesk people will attend and be responsive. I don’t know if this includes responding to people’s concerns over Autodesk ending the sale of perpetual licenses, but it’s worth a try anyway. The forum for discussing that particular issue is somewhat hidden. It doesn’t appear among the list of forums, so you would only know it existed if you happened to pick on the Installation and Licensing link and had a look at the header to see the Perpetual License Changes link. But now you know it’s there, you can go and ask your questions. Meaningful answers are not guaranteed.

Here is the announcement. When is this event, exactly?

Join us at our first “Big Bang” Answer Day online event on Wednesday, May 18th from 6:00am to 6:00pm Pacific Time.

Pacific Time is currently UTC (GMT) -7 hours, so for people outside North America, that means UTC 1 PM Wednesday 18 May to 1 AM Thursday 19 May. To calculate the times in your own location, I suggest using the very handy timeanddate.com site or thetimenow.com.

Don’t be a technology lemming

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In response to Shaan’s variant on the old “if you question the value of any change you must be a Luddite” argument, I was going to write a lemming-based parody. I didn’t, mainly because I didn’t want to perpetuate the lemming mass-suicide misconception. Instead, I’ll answer the point more directly.

Autodesk will acheive better success in convincing customers about Cloud computing and other concepts by actively and interactively engaging with them. Addressing their specific and legitimate concerns has a chance of success if the concepts have merit. Insultingly likening customers to allegedly stupid animals isn’t going to convince anyone.

Besides, the point has little validity. Armadillos have 20 species, are currently dramatically increasing their territory in North America, and have been around rather longer than humans. Maybe we should wait until we’ve been around a few tens of millions of years longer before we get too cocky about how terrible those stupid armadillos are at surviving.

Edit: Shaan has responded to this post on his own blog, deleted my reply and closed comments. He seems rather upset about something.

Edit: …and has now restored my comment and opened comments again.

Let’s have your AutoCAD WS 1.6 reviews

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Autodesk has just released the latest iteration of its free online CAD app, AutoCAD WS. It’s available directly via your browser or as iOS, Mac or Android apps. This is the closest Autodesk has yet come to showing us what real CAD in the Cloud can do. Autodesk has now had three years’ work behind it since buying the company responsible for this technology. I’d like you to put aside any Cloud concerns you may have and give it a fair go. Please try it out and report back what you find in a mini-review. How well does it work? The customer stories are all from organisations using it as a viewer or for simple markup edits. Is that all it can do, or does it come close to deserving to have CAD in its name?

What do I want you to try? It’s up to you, but I don’t want to waste too much of your time. Why not have a go at something that would only take you a couple of minutes in any AutoCAD release from the last quarter of a century?

For example, I’m sure everyone here could start a new drawing using a template containing your company’s layer standards, insert a title block and populate a couple of the attributes, then accurately draw and dimension a single 2D view of a rectangular plate containing a single round hole. Try to do the equivalent in AutoCAD WS. If you have difficulty with that, try uploading a simple drawing and perform a few simple edits instead. How did that go?

I’ll be interested to see what you came across at each stage of the process. Was the setup process straightforward? What was easy to do in the WS editor? What was difficult? What was impossible? What worked well? What didn’t? What happened quickly? What took a long time? What’s good about the interface? What’s not? Do the commands work as you would expect them to? Please try to describe your experiences as objectively as you can.

Note: I’ve asked a similar question before, but that was some time ago and things have moved on since then.

Carl Bass confirms Cloud-only future for Autodesk – or does he?

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As reported by Joe Francica (via WorldCAD Access), Carl Bass has confirmed, in a somewhat ambiguous way, that his Cloud-only vision rules at Autodesk.

I do believe that everything is moving to the cloud.

But…

There are a lot of applications that will [still] be done on the desktop. Whether Autodesk does it or not, I can’t think of a single function that won’t necessarily be done in the cloud.

Still a bit confused? Me too. It’s not clear where this leaves his underlings who have been rushing to contradict Carl’s earlier statements by unambiguously reassuring customers that Autodesk would continue to provide desktop software. Will they now come out with “clarifying” statements that fall into line with whatever it is Carl’s saying here? I doubt it, that would be just too embarrassing. I suspect we’ll see things go very quiet on this subject for a while.

Now we know (or do we?) it’s full steam ahead with desktop dismantlement, what about all those Cloud concerns? Carl does the standard Cloud PR thing of “addressing” that question by restating some of the concerns, ignoring others, but not coming up with answers for any of them other than expressing a vague hope that some of them will go away:

Foremost in people’s mind is security, privacy, reliability, confidential information. Some of those concerns will fall by the wayside.

Asked to come up with a compelling reason for customers to embrace the Cloud, he didn’t:

In many cases, for anyone to move to any technology platform you have to do more than what people have today. So what’s the compelling event? I think what you will see in the cloud is that it will look like every other disruptive technology. Some people will downplay it. Some will poo poo it.

More of the same, then. It’s disruptive, but people with legitimate concerns about that disruption are just naysayers to ignore. With an attitude like that, the chances of Autodesk taking its dubious customer base with it into Cloudy Heaven are slim indeed.

Caveat: I do not have access to the entire interview, so the opinions expressed here are based only on what I do have. It’s quite possible that Carl had something useful to say that didn’t appear in the article.

MDT users and other Autodesk orphans, let’s have your good news stories!

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I was going to ignore this subject, but I’ve changed my mind because it allows me to post something positive about Autodesk. After all, I do try to post positive things; it’s hardly my fault that Autodesk has a habit of making it difficult.

In upFront eZine #756, Autodesk’s Andrew Anagnost (or was it Clay Helm?) had the following to say, and must say I agree totally with the first sentence:

The best evidence is how we have behaved historically. When we included Mechanical Desktop with Inventor, the media complained that we were killing Mechanical Desktop; you were probably one of them. But we didn’t; we came out with six, seven more releases of it, completely free.

So, MDT users, you’re the poster child for how Autodesk looks after its customers. You’re also evidence for how wrong those nasty media naysayers can be. So here’s your opportunity to offer your gratitude to Autodesk for looking after you so well and giving you all that completely free software. Or perhaps you’re the user of another Autodesk product that fell out of fashion or was deemed a technological dead end (like desktop software, apparently). Let’s hear your good news stories about how well Autodesk treated you and your investment.

If you don’t want to add a comment, there’s a poll over on the right. I look forward to seeing the “Brilliantly” option show a near-100% rating!

Autodesk’s social media consultant spills the beans

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Ever wondered why Autodesk is putting so much emphasis on social media these days? Why AutoCAD needs Facebook and Twitter commands? It’s because Autodesk pays social media consultants lots of money to tell them about the importance of social media, and how to be social and media-ish. In this video, one of those consultants explains the process:

Who is telling the truth in Autodesk’s Cloud PR trainwreck?

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Does Autodesk intend to move all its applications exclusively to the Cloud? That is, online only and no longer available on the desktop? Autodesk people who say yes:

Carl Bass, CEO
Phil Bernstein, Vice President, Building Industry Strategy and Relations
Scott Sheppard, Autodesk Labs Software Development Manager (with private Cloud caveat)

Autodesk people who say no:

Kenneth Pimentel, Director, Visual Communications Solutions
Andrew Anagnost, Senior Vice President of Industry Strategy and Marketing
Clay Helm, Public Relations Manager for Manufacturing, Cross-Platform, Sustainability, and Consumers
Various other underlings who make reassuring but non-specific noises about expanded choice, or who admit to inconvenient impracticalities

There’s huge irony in the way Clay (or Andrew) attempts to paint the shafting of MDT customers as a we’ll-look-after-you example, but I think that’s a deliberate distraction tactic; other than this comment I’m going to ignore it. I’m ignoring, too, the spin about informal interviews, misinterpretation and the like. There’s a black-and-white contradiction here. Autodesk either intends to move all its applications online and away from the desktop, or it doesn’t.

Two men say they’re Jesus
One of ’em must be wrong
Dire Straits – Industrial Disease

So who do we believe? Last time I looked at an org chart, the CEO trumped the lot. The buck stops with Carl. So why is he letting his underlings go around undermining his Cloudy Vision? I see the following possibilities:

  1. Autodesk is going Cloud-only but it’s supposed to be a secret. Carl let it slip out and the underlings have been sent to try to cover the tracks by confusing and obfuscating.
  2. Autodesk is going Cloud-only, Carl had it right, but the underlings haven’t all been told yet and are incorrect in their “corrections”.
  3. Autodesk isn’t going Cloud only and Carl was just making stuff up on the fly. Why? To try to impress what he thought was a specific audience who wanted to hear that. It’s ironic that the nature of the Internet meant that the comments made its way to pretty much everyone, including the customers who ultimately pay his salary.

None of these options makes Autodesk look good. Is there an option 4? Feel free to speculate. Ultimately, the only chance of sorting this out is by Carl Bass himself coming out with a definitive and spin-free statement. Even then, will anyone believe him?

I have lost all trust I had in you
Opeth – To Rid The Disease

I can agree with one thing Clay (or Andrew) had to say; you will get the best idea of what’s to come by looking at Autodesk’s history. So if you’re concerned about Autodesk pushing you onto the Cloud against your will, don’t be. Instead, be afraid. Very afraid.

Why owning stuff is still important

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Let’s start with a few questions:

  • Do you own your home or rent it? Given the choice, what would you prefer? Why?
  • Do you own your car or rent it? Given the choice, what would you prefer? Why?
  • Do you own your TV or rent it? Given the choice, what would you prefer? Why?
  • Do you own your computer or rent it? Given the choice, what would you prefer? Why?

If you’re like me, you answered the same for most or all of those questions. I own all of the above and rent none of it. I prefer owning all of the above. Why? Three Cs:

  • Continuity. If I own my home, there’s a pretty good chance that I’ll be able to go on living in it as long as I like. There are exceptions (wars, natural disasters, etc.), but ownership is generally much safer than renting if it’s important to retain access in the long term. This is because it removes the significant possibility that the owner may eventually terminate the agreement for reasons of their own, or make the relationship financially impractical.
  • Control. If I rent my home, for example, there are strict limits on what I can do with it. I can’t just install an air conditioner if the place gets too hot in summer. The owners or their representatives can come calling to make sure I’m looking after it as they desire. If I want to keep pets or smoke in the property, my options are severely limited.
  • Cost. There’s a reason people invest in property to rent out to others, or run profitable multinational businesses hiring out cars. It makes sense to be on the side of the relationship that’s taking the money rather than the one that’s paying it out. In other words, it usually makes financial sense to be the owner rather than the renter.

That doesn’t mean renting things never makes sense, of course. I wouldn’t buy a car to drive around while visiting another country, for example. Many people can’t afford to buy their own homes and have no alternative but to rent. But that doesn’t alter the basic point that ownership is the most desirable situation to be in. Let’s look at another situation and see if that point still applies:

  • Do you own your music or rent it? Given the choice, what would you prefer? Why?

There are an increasing number of people who feel that owning music is old hat. For example, have a look at Scott Sheppard’s blog post on this subject. Here’s one thing Scott has to say:

When you think about it, you don’t want to own an album or CD, you want to hear the songs when you want to.

Sorry, Scott, but there is more to it than just hearing songs when I want to. I have thought about it, very carefully, and I do want to own an album or CD. I want this for the same reasons I want to own my home, my car and so on.

  • Continuity. If I own a CD and look after it, I know I’m going to be able to keep using it indefinitely. I don’t have to worry about whether the rights holder wishes to continue making that music available, or changes the terms of the agreement to my detriment.
  • Control. If I own a CD, I can listen to it in good conditions on my home system without the music suffering from lossy compression. I can put it in my car’s player along with a few others and quickly flip to it without having to search for it among several thousand tracks. I can rip the music from the CD and place it on my iPod Nano watch, or Android phone, or computers, and play it when and where it’s convenient. I’m not reliant on any external parties or connections.
  • Cost. Once I’ve paid for my CD, the incremental cost of each listen is extremely close to zero. I’m still enjoying music I bought years ago, cost-free. My eldest daughter only listens to music on her iPod, but she generally buys CDs rather than downloading songs from iTunes. She does this because she works out what’s cheapest and it’s usually the CD, even allowing for one or two tracks she doesn’t want.

The cost issue may or may not apply, depending on the album and the service, but for me the other two factors are dealbreakers anyway. Besides, there are other reasons I want to own an album. These include artwork, lyrics, the pleasure that comes from collecting and owning an artist’s works, and so on. I understand that these aspects are down to my personal preference. There are plenty of kids out there who just want to listen to this week’s stuff without thinking about the future too much. However, huge numbers of those sort of people aren’t customers, and don’t enter into the commercial equation. When they download music, they don’t pay for it.

Scott’s experiment with Spotify is hardly a compelling argument for non-ownership. He lists a whole bunch of things that are irritating and which detract from his ability to listen to the music when and where he wants to. Things that don’t apply to those of us who own our music (or those who download it for free). In fact, it’s a very convincing argument that the “anytime, anywhere” mantra needs to be turned on its head. Want to ensure that you’ll be able to listen to the music you want? Anytime, anywhere, uninterrupted, problem-free and independent of external factors? Ownership, not Cloudy stuff. Every time.

With that in mind, let’s look at one more situation:

  • Do you own your software or rent it? Given the choice, what would you prefer? Why?

Let’s sidestep the convenient (and court-approved, in some locations) legal idea that customers don’t actually own the software they buy. Let’s interpret the word “software” above as the ability to use the software. This includes whatever is required to do so, from a media, technical and licensing perspective. While you and I might prefer to permanently own our software (or licence to use that software), Autodesk likes to think that society:

is moving from [sic] only requiring access to products instead of owning them

and so it wants to:

move from offering a perpetual license with maintenance to a termed subscription model

In other words, Autodesk doesn’t want you to own software any more, it wants to rent it to you. This desire is clearly the prime mover behind its Cloud push. Never mind that the last time Autodesk tried renting out its software, the experiment was a dismal and short-lived failure because of a lack of customers. This has nothing to do with what you want, it has everything to do with what Autodesk wants.

Is this all OK with you? Do continuity, control and cost really not matter when it comes to software? Are you happy to hand matters over to your friendly vendor and not think about the future too much, like some pop-happy teenager? Or, like me, do you think owning stuff is still important?

Dilbert and the Cloud

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I have an Autodesk-related Dilbert story to share. Back in the late 90s, I was visiting Autodesk’s San Rafael offices (at Autodesk’s expense) and had an appointment to see a product manager. There was some confusion when I arrived at Reception, but after a few phone calls I was shown into a meeting room containing the manager and a lot of other Autodesk people. However, the open mouths told me that they were discussing very confidential stuff. They were clearly shocked and horrified that an outsider had been allowed into that particular room at that particular time, even though I had signed an NDA and was due to spend that day giving some important future software a very thorough going-over.

The manager quickly shuffled me off to his own office and let me know he would be back as soon as the meeting concluded. I waited a while, staring into space. I did this for a while, but eventually got very bored and looked around for something to read to keep myself amused. Ignoring what was probably a lot of highly confidential paperwork, I discovered a Dilbert book and proceeded to read it. I became a fan right there and then. I also found myself respecting a manager who could see the funny side of the sort of management stupidity that is so effectively and bitingly satirised by Scott Adams. Somebody who buys a Dilbert book, I thought, is the sort of manager I can happily work with.

When he eventually returned, I thanked him for the uninvited use of his book and asked him what he thought of it. It turned out that he hadn’t bought the book himself. It had been presented to him as a gift. From his underlings.

Oh dear.

Fortunately, he hadn’t yet read it. I wonder if he ever did?

By the way, that manager is still with Autodesk. In fact, he has done rather well in that environment and is now a Senior Vice President. I wonder if his responsibilities include CAD on the Cloud? If so, he may be interested to read this Dilbert comic strip.

I love this comment from BlaDiBla3:

As IT manager I’m being pestered by management along the lines of the comic today.

I’ve found a partial solution I’d like to share:
When a director proposed to move standard Office applications to the cloud, I finally said:
“That’s a very good idea. You should be the first to migrate end use nothing else for a week”.
That project has now been canceled…

There’s an intriguing thought. Next time you’re at a presentation and an Autodesk representative is all gung-ho about the Cloud, ask them to fire up AutoCAD WS and do some real drawing work with it. Shouldn’t need a whole week to get the point across.

Autodesk confirms outrageous upgrade price increase

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As I indicated in May, Autodesk will be increasing the cost of upgrades to 70% of the full retail cost of a new license. This renders it totally pointless upgrading Autodesk software at all, which is obviously Autodesk’s intention. This change probably won’t affect many people, as those who have chosen to stick with Autodesk despite everything have already been effectively forced onto Subscription. Anyway, here’s the confirmation from Autodesk:

In early 2013 Autodesk will simplify the current upgrade pricing model, which may affect pricing and/or eligibility for upgrades.  Autodesk is providing advance notice to help ease the transition and ensure that customers have enough time to plan and budget for any impact to your organization.

 As part of this change, Autodesk will be simplifying upgrades into a single offering available for licenses that are 1-6 versions old at a discount of 30% off new license SRP*.  Under the new upgrade program, product versions 2007-2012 are eligible for upgrade pricing and product versions older than 2007 will no longer be eligible for upgrade pricing on our standard pricelists. Our records show you may have one or more licenses that may be impacted by these changes.

Autodesk is making this policy change to better align with the needs and buying behaviors of our customers.  Many Autodesk customers choose to use Autodesk Subscription as their preferred method of maintaining their Autodesk Software.

That last paragraph is just embarrassing. It steps over the line that separates spin from total bullshit. The person who wrote it must have been either cringing (if they have any kind of ethical values) or laughing (if they don’t). The time of Autodesk being straight with its customers is now so far in the past that few customers will be able to remember those days. Those of us who do can only sadly shake our heads.

Autodesk buys more social media stuff

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Following up on its acquisition of Socialcam (which was then abandoned by 50 million users), Autodesk has acquired social media platform Qontext from Indian company Pramati. What exactly is this? I have no idea. I tried to find out by reading the Pramati site, but it’s so heavily obscured in trendy but vague corporatespeak it’s hard to work out anything firm. I played Buzzword Bingo while reading the site and won within seconds. Maybe the Autodesk statement clarifies things?

“Mobile, cloud and social computing are dramatically changing the way engineers, designers and architects work. The addition of the Qontext technology to the Autodesk portfolio will lead to new technology innovations that help our customers embrace these disruptive technologies and leverage them for competitive advantage,” said Amar Hanspal, Autodesk senior vice president of information modeling and platform products. “It was great to work with the team at Pramati who have demonstrated a great capability in incubating disruptive businesses.”

Well, that’s cleared that up, then. Apparently, Autodesk has bought a bunch of buzzwords. Must have been running short of them or something. I hope it was worth it.

How good is Autodesk’s customer focus?

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Autodesk has grown and prospered by always, as much as possible, placing the customer’s needs foremost.

John Walker, 1990, The Autodesk File

That was the dominant philosophy back in Autodesk’s ancient history, to the benefit of all. However, is that still the case today? I’m not going to offer an view one way or the other in this post. Instead, I will leave it open to the floor. Good or bad, please comment below using specific examples if you can. If you’re short of time, you can still use the poll on the right to express your opinion.