Category Archives: Announcement

What to do while the forums are down, dear Autodesk?

In common with most online services, the Autodesk forums are down for maintenance from time to time. That will be happening this weekend:

Announcement: The forums will be unavailable starting 1 p.m. on Friday, April 6 (Pacific time) while we implement the forum redesign. We will be back online at 9 a.m. on Monday, April 9, or sooner.

I really wish Autodesk would act like a company with an international focus and use universally understood time standards for its announcements. Allow me to translate for those people outside North America for whom “Pacific time” means nothing.

Pacific Time (UTC-7)	UTC
Off line: 1 PM, 6 April	8 PM (20:00), 6 April
On line (latest): 9 AM, 9 April	4 PM (16:00), 9 April

So, what to do if you have something you want to say when the forums are down? R.K. McSwain has already made some suggestions: CADTutor, AUGI and The Swamp. I have one further suggestion:

dear Autodesk

This new forum is an experiment of mine, aimed at providing a place where people can provide feedback to Autodesk with minimal restrictions. I made an attempt at setting up dear Autodesk nearly a decade ago but the technology (Pligg) I used was not up to handling the vast amount of spam and hacker attempts it attracted, so I closed it in early 2009.

Now I’m trying again using a different format and different technology (a conventional MyBB forum).

Disclaimers:

The site is, of course, not owned or operated by Autodesk, a fact which is made clear on the site in several places
This experiment might also fail, for the same or different reasons
The technology I’m using is new to me and it might break due to my lack of experience with it or reasons beyond my control
A couple of days ago, attempts to register were generating database errors; this appears to be fixed now, but it may recur
There is no guarantee that Autodesk people will read the forums (although some did last time)
There is no guarantee that Autodesk will act on any of the feedback, suggestions or wishes made on the site (or anywhere else)

Last time I tried this, I didn’t let on that I was behind it. This may have been a mistake, but I did this because I didn’t want the site to be seen as mine. The idea was to allow a community to develop which could freely express itself, not one which was led or prompted by any individual, myself included.

This time I’m doing things differently in several ways, and one of those ways is to be completely transparent about who’s behind it. I still don’t want it to be “my site”, though. I’d like it to be a community’s home. If you are interested in trying to help form that community, please register on the site. The front page has instructions.

If you run into trouble registering or using the site and can’t communicate that via the site itself, feel free to let me know here.

Right now, the site is a blank canvas. Paint away.

Heidi Hewett – Autodesk loses, Bricsys gains

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The most excellent Heidi Hewett was, bafflingly, one of the big-name casualties in Autodesk’s latest experience cull. What was already a big loss to Autodesk has been compounded by her arrival at Autodesk’s most significant AutoCAD competitor, Bricsys.

Heidi has accepted a position as User Success Manager with the Belgian company. I don’t blame her. Bricsys is where the action is. Here’s her opening salvo:

For well over a decade, the world was told that the .dwg file format is not suitable for advanced design workflows. It can’t be used for mechanical design, and it certainly can’t be used for BIM. Bricsys has shown that this old belief is simply not true. The .dwg file format is alive and well and kicking serious butt. I am looking forward to helping Bricsys take .dwg to new, previously unimagined levels, and I’m excited to be part of the team that is doing this for our users.

Is it just me, or does Heidi look more relaxed in her Bricsys photo than she ever did in her Autodesk ones?

Photo credit: Bricsys

Here’s Heidi’s first Bricsys blog post. Can you feel her genuine excitement? Maybe she’s just happy that she’s going to have masses of real improvements to write about, rather than having to stretch out an ever-shrinking set of new AutoCAD features each year.

Given Heidi’s outstanding contribution to assisting CAD users over many years, I’m very happy that she is now going to be able to continue that work. I suspect she’s going to be very busy!

Autodesk loses, Bricsys gains. Big time. What on earth was Autodesk thinking?

Attention Autodesk Pier 9 facilities staff

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Brenda is trying to get hold of you, it’s time you renewed your wastewater discharge permit.

There may be no Ideas page for AutoCAD, but at least somebody’s found a use for the Fabrication Ideas page.

Not renewing things is alive at Autodesk.

Bricsys 2018 comes to London

Autodesk kills ArtCAM, proves subscription is terrible for customers

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This story goes back over 50 years. A British company called Delcam was founded in 1965 and developed many products. These included ArtCAM, an application for producing 3D parts using 2D artwork as a base. It won a Queen’s Award for Innovation in 2003. In 2014, Autodesk acquired Delcam for approximately USD$286 Million and ArtCAM (among others) became an Autodesk product.

As with all Autodesk products, sales of perpetual licenses ceased a couple of years ago. Owners of perpetual licenses were encouraged to ditch them and switch to subscription instead. Financially encouraged, with “discounts” and promises of price rises for uncooperative customers. You’ll be familiar with this part of the story.

Now, Autodesk has killed ArtCAM. The FAQ is here, but as of right now you can’t buy a new ArtCAM subscription. You can renew an existing subscription until 7 July 2018. Support ends on 1 November 2018. Support will be of limited value because bugs are highly unlikely to be fixed, especially if what I hear about the development team being fired last November is true.

Are you an ArtCAM customer wondering what this means for the future? Here’s what happens if you followed Autodesk’s advice and switched to subscription:

You stop using the software as soon as your subscription runs out. Immediately. No negotiation will be entered into.

Here’s what happens if you didn’t follow Autodesk’s advice and kept your perpetual license:

You get use the software for as long as it still works.

Which of these scenarios would you say is preferable from a customer point of view? Yes, it’s a rhetorical question similar to, “Would you prefer to: a) cut your own head off with a blunt rusty saw; or b) not do that?”

Remember when I said subscription was a trap and you shouldn’t fall for it? Was I wrong?

OK, hands up all those customers who still think Autodesk subscription is a good idea. Anyone?

I’ve added ArtCAM to the Autodesk Graveyard. Anybody who thinks this can’t happen to their product should read that page and ponder how many Autodesk customers thought their product would permanently persist.

Autodesk has lost some of its best people

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If you follow certain people on social media this may not be news to you, but Autodesk has just suffered a shocking loss. People at SOLIDWORKS World were amazed to see Lynn Allen, probably the most famous person in CAD, and for decades the face of Autodesk, in attendance.

Image credit: Craig Black via Facebook

No, she wasn’t spying on the competition; she’s praised aspects of what Dassault is doing and has described the event as “pretty amazing”. In her own words, she’s now a free agent. Lynn, a highly professional and entertaining presenter, was undoubtedly Autodesk’s biggest drawcard. No more.

This story is much bigger than one person,though. Other highly competent long-term Adeskers to move on include docs and tips wiz Heidi Hewett, highly professional AU manager Joseph Wurcher, Inventor guru Jay Tedeschi, marketing manager Justin Hoey and PR director Noah Cole. Just the people I’ve mentioned here have well over a hundred years of experience and knowledge, but they are just a handful of the 13% of employees Autodesk is losing this time round. This cull is following on from another 10%, not that long ago.

The entire Neuchatel office in Switzerland has been closed, although Kean Walmsley survived (thankfully). I guess if you’re just holding station on improving your products and moving into rent-the-same-thing-every-year-and-jack-the-prices-up mode then there’s not much call for research and development.

I’m not going to speculate on whether any of the people I’ve mentioned were pushed out, took advantage of an attractive redundancy offer, or just decided it was an opportune moment to jump from a ship of questionable soundness. That’s a private matter between those people and their former employer. I will say that if Autodesk really wanted to retain these people it could probably have made that happen.

Why would Autodesk allow this much knowledge and skill to walk away? Same answer with everything Autodesk does these days that has people scratching their heads: money. Long-termers cost more money, so lopping them looks like an easy way to cut costs. If they’re competent and knowledgeable they’re worth every penny, though. Top people can be many times more productive and valuable than not-so-top people. Given Autodesk’s not-yet-successful attempt to be Adobe, the beancounters are desperate to make it look like the bottom line is about to improve.

While it’s true that the graveyard is full of indispensable people, my experience tells me that losing top people is almost always a false economy. Because the financial penalties of lost institutional knowledge often aren’t directly attributable and don’t show up on a spreadsheet in a handy “losing X cost us $Y” format, it’s easy to pretend those penalties don’t exist. They do, they’re real, and they’re coming Autodesk’s way.

I wish all of the people affected by these events all the best with their future. Onwards and upwards!

Edit: Principal User Experience Designer Bill Glennie, familiar to many pre-release testers of Autodesk products, has also gone.

Too soon? Autodesk cancels 30% subscription price increase

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Autodesk had announced plans to increase some subscription prices by 30% on 7 November 2017. Resellers have already passed that information on to customers. Here’s the detail of what was going to happen:

Three Important Changes to Subscriptions with Multi-User Access

Autodesk is increasing prices on subscriptions with multi-user access to reflect the value and flexibility that sharing licenses provides our customers. As part of this change, we will stop selling new subscriptions with multi-user access for select products.

Beginning November 7, 2017:

Prices for new and renewing subscriptions with multi-user access for most individual products are increasing by ~17-19%.

Price for customers to switch from a maintenance plan to an industry collection with multi-user access will increase by ~30%.

New subscriptions with multi-user access will no longer be sold for Revit, Inventor Professional, and Navisworks Manage

This was basically an attack on multi-user (network) licensed subscription customers. It’s not obvious what Autodesk has against such customers. On the one hand, Autodesk states that sharing licenses provides customers with value and flexibility. On the other, it states that it’s going to stop selling such useful licenses! You might think that such cooperative customers would be spared the worst of what Autodesk has in mind, but apparently not.

Well, now they will be spared. For now, at least. The 30% increase is being cancelled (confirmation from Autodesk’s Felice S can be found here). I’ve asked for clarification on whether the other measures are also being canned.

Edit: Felice has confirmed that only the 30% element of the announcement has been cancelled and the other measures are going ahead.

It’s unclear why Autodesk would announce such increases at this stage. It’s obvious that Autodesk intends to rack up subscription prices hugely at some point in the future, but it struck me as unwise for Autodesk to show its hand this early. We know the prices are going to shoot up, not only because it’s obvious to anyone capable of joining the dots, but also because Autodesk has already done the rack-up-the-prices thing with multi-million increases for angry but trapped Enterprise Agreement subscription customers.

Unfortunately, most Autodesk customers aren’t aware of what has happened to Enterprise Agreement customers. Even among those who do, there are some trusting souls who would discard their valuable permanent licenses to maybe save a few short-term bucks in the vain hope that Autodesk won’t later impose massive price increases on them, too. I’m not sure what would give anyone reason to believe that, but I have seen people express such a view. What the 30% increase did was to destroy such a charmingly optimistic belief.

That’s why the price rise decision has been reversed. Autodesk might state that this flip-flop shows that it is responsive to customer feedback, but that would be bullshit. Although it was hardly a popular move, there has been relatively little angst about this. The 5%/10%/20% maintenance price increases have attracted far more public criticism. There’s no sign of those increases being reversed, so Autodesk, please don’t come the “we’re listening to our customers” crap. If you listened to your customers, you’d still be selling perpetual licenses.

No, this increase has been reversed because it became obvious (thanks to feedback from resellers, not customers) that it was badly mistimed. It gave the game away too soon.

Too late! We noticed.

It’s probably more accurate to call this a postponement rather than a cancellation. Autodesk will impose ~30% price increases on its subscription users just as soon as it thinks it can get away with it. And 30% will be just the start. It’s not a matter of if, it’s a matter of when, how much and how often.

We have also learned that multi-user (network) licenses are distinctly unpopular with someone very important at Autodesk. Why? Because they’re useful to customers! What a bizarre anti-customer culture there must be within parts of Autodesk for somebody to even think this way, let alone communicate it externally.

To sum up, here are the lessons from this episode:

If you sign up for Autodesk subscription, you’re going to get screwed. Hard.
The writing is on the wall for network licenses. If your business finds them invaluable, you’re also going to get screwed.

Don’t say you weren’t warned.

Yet more Autodesk software falls off the perch

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Just when I thought I was having a nice vacation from tending the Autodesk Graveyard (see also Autodesk products are falling like parrots), another bunch of former best-thing-ever products have bitten the dust.

This time, it’s Autodesk’s Gameware middleware products that have been read the Last Rites. Scaleform, Beast, HumanIK and Navigation can no longer be purchased or maintained. If you used these products, support will cease as soon as your existing maintenance agreement expires. More details on cgchannel.com.

That leaves Stingray as the only surviving middleware product (for now). That’s probably only still alive because Autodesk wants the halo effect associated with currently-fashionable-again Virtual Reality. But how long that remains enough for survival is anybody’s guess.

My brief experience with Stingray at an Autodesk event left me with the impression that it’s a fair way short of being a finished product. I have been much more impressed with Autodesk’s competition in this area. Autodesk’s currently in Product Grim Reaper mode, which is understandable given Autodesk’s ridiculously large product portfolio. However, that does mean that potential Stingray users should be very wary of investing time and resources in a bleeding-edge product that might not be around for long.

Anybody care to have a guess at which Autodesk product(s) will be killed off next?

Image of war graves by Arne Hückelheim.
No disrespect intended to those who paid the ultimate sacrifice. Lest we forget.

What’s changed at blog nauseam and why

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Last week, blog nauseam died. This post explains the background to that. You’re probably not that interested, so feel free to skip to the dot points that list the changes that have resulted.

The problem was a faulty WordPress installation was using excessive resources. This caused severe performance issues and resulted in the server software stepping in to throttle the site to prevent more widespread problems. The trigger for the WordPress fault has not been determined and may never be. This is somewhat akin to an old AutoCAD drawing suddenly going bad for unknown reasons. The problem may date back years but only recently became critical.

In discussions with my completely blameless web host, Saratoga Hosting, we determined the best course of action was to create a new, clean WordPress site and transfer over as much as possible from the mortally wounded old installation. This is similar to copying and pasting or inserting valid entities from a bad drawing to a clean one, and this is what we did.

I say ‘we’ because Dave from the most excellent Saratoga did a huge amount of work for me to ensure things went as smoothly as possible and with the best result. This is not the first time I have received quite outstanding above-and-beyond customer service from Saratoga in return for the few measly bucks a month I pay for hosting. Thank you, Dave!

Doing things this way provided opportunities for several improvements to both blog nauseam and its parent site, cadnauseam.com. These include:

Improving performance. A clean install that’s not generating many errors per second will load much faster than one that isn’t, just like a small clean program like BricsCAD will perform much better than an old bloated mess like AutoCAD that’s attempting to do hundreds of things a second even when sitting there doing nothing.
Upgrading site security. In addition to various unseen improvements including upgraded protection against hackers and better backups, the site now uses https SSL security, which is the way things are going to have to be in coming years. You may have noticed that the URL now starts with https:// and displays a little closed padlock, indicating this is a secure site.
Integrating cad nauseam with blog nauseam. My old cad nauseam site was a bunch of hand-coded HTML pages that were real cool in the 90s but which have been neglected for years. It’s now part of the same WordPress installation as the blog, which avoids duplication of various things and is much easier to maintain. It also makes sense for me from a business point of view to have my business site more closely associated with a successful blog.
Modern full-screen interface. The integration of cad nauseam and blog nauseam didn’t work well with the old Tempera site template, so I took the opportunity to switch to a cleaner, more modern looking template, Fluida. In addition to being very configurable, this template does all sorts of fancy hover-over stuff that some of you will undoubtedly hate, but in my tests it performed well and didn’t get in my way. The best thing about it is that it’s now full-width: Tempera was not. Some of you won’t like that change either, but I always dislike using a web site that confines itself to a narrow stripe in the middle of a high resolution CAD screen. Now I don’t have to dislike my own site.
I’ve redesigned the favicon to reflect the dual cad nauseam / blog nauseam nature of the site.

I have now restored the polls and image galleries. The automated redirection of old URLs to the new location should now be working. The downloads page is still a work in progress and will remain hidden for a while, but that’s mostly of historical interest anyway.

Again, my apologies for the breakdown and the inconvenience of change, but I’m glad that there have been quite a few positives arising from a bad situation.

If there are things about the site you don’t like now, feel free to let me know.

Link

My apologies for the inconvenience, but please adjust your bookmarks! The home page URL for blog nauseam is now:

https://www.cadnauseam.com/blogs/

The old URL of http://www.blog.cadnauseam.com/ is now permanently inoperative, along with all URLs based on it. The cad nauseam URL of www.cadnauseam.com is unchanged.

The content from the old blog has been carried across and can be found at related URLs. For example, one of the most popular posts is AutoCAD 2017 – Putting things back to “normal”. The URL for this was:

www.blog.cadnauseam.com/2016/07/19/autocad-2017-putting-things-back-to-normal

The new URL is now:

www.cadnauseam.com/2016/07/19/autocad-2017-putting-things-back-to-normal

So all you need to do to is remove “.blog” from the old URL and it will work. I will automate this process if possible but there are complications preventing that in the short term.

Also missing in the short term are polls and image galleries. I’m working on those. If you have any other problems with the site, please let me know by commenting on this post. If you have trouble commenting, please hit me up on Twitter.

I’ll explain some of the other changes around here in a later post.

blog nauseam maintenance issues

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For as yet unknown reasons, this blog went down a couple of days ago. The basics are back but it’s not all there yet. There may be performance issues for a while. Please be patient while I work with some people to get things back how they should be.

I would like to thank all of those people who informed me of this issue using various means. I appreciate it!

Autodesk now has only one CEO

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The speculation is over. Autodesk no longer has Schrödinger’s CEO. Elon Musk has missed out, the winner is…

Andrew “Baked Beans” Anagnost!

Here’s the press release and here’s a letter from Andrew.

The other obvious internal candidate, Amar Hanspal, has decided to leave the company. Resigned on the spot, so I’m told. As the financial rewards for winning the CEO race are akin to winning the lottery, coming second must have been a major disappointment to product guy Amar, who I first met when he was helping to drive the hugely successful Release 14 program. Best wishes to Amar for the future and congratulations to Andrew.

In this welcome video, Andrew talks a lot about products; he seems to be trying to shake off the “marketing guy” image.

Unsurprisingly, he makes it clear that he’s still very keen on the troubled cloud and subscription strategies he has been instrumental in pushing within Autodesk. Expect no respite there, then.

Andrew wants to hear from you, though:

And to our partners and our customers, I’m looking forward to listening to all of you as well, and understanding what you love and what you would like to improve about Autodesk.

I know Andrew reads this blog, so go ahead and let him know what you love and what you would like to improve.

Autodesk subscription offer begins today

Autodesk acquires Angry Birds developer Rovio (repost)

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This post, originally published on 1 April 2012, brings back fond memories. That’s mainly because of this tweet from Carl Bass:

Autodesk announced today that it had welcomed Rovio Entertainment into the Autodesk fold. Following a US$2.6 billion acquisition, the publisher of mega hit video game Angry Birds is now Autodesk’s Mobile Entertainment division based in Espoo, Finland. “This is a tremendously exciting development for Autodesk going forward,” said Autodesk CEO Carl Bass. “Rovio is the world leader in mobile entertainment software,” he added, “so for Autodesk to have access to that market and that technology opens up a whole new world for us.”

Bass was effusive about the synergistic benefits of the merger and the benefits it will bring to the user interfaces of all Autodesk products. “When a kid starts playing Angry Birds, they don’t need to read a huge mass of documentation. Just show them a few cartoons and they’re away, instantly productive. This is the essence of the democratization of design; it’s not dumbing down, it’s funning up.” This potential ease of use is excellent news for AutoCAD users, because the documentation is now so terrible that it will be wonderful if we no longer have to try to use it.

Former Rovio CEO, Taikke Monniennren, now Autodesk Vice President in charge of Mobile Entertainment, is equally excited about the future. “We have already been given access to the Autodesk code base and my developers can see the potential there. By copying and pasting some code modules, we hope to be able to piece together the Angry Birds 3D Max Suite in a few short years,” said Monniennren. “The main challenge will be in keeping the download size manageable, but with a bit of luck we will be able to keep it down to just a few gigabytes.” In comparison, the original Angry Birds game was just over a megabyte.

“Do not underestimate the strategic importance of this announcement,” said Bass. “Although it may come as an unpleasant surprise to our competitors, our customers are well aware that this is the direction we have been moving for some time now.” This is true. Autodesk is doing whatever it can to appear young, hip, cool, trendy, mobile, social and just totally with it, man. It has been talking and sometimes acting big on Cloud and mobile computing for a while. Clearly, acquiring Visual Tao (now AutoCAD WS) was just the beginning.

Who would dare to call Autodesk antisocial? Autodesk videos are all over YouTube. On Twitter, many key Autodesk people tweet many times a day. The recent AutoCAD 2013 launch in San Francisco was done entirely via Facebook (which enhanced Autodesk’s green credentials by allowing a reduction in the number of press and bloggers flown in from around the world to only 120). The first thing a new AutoCAD 2013 user sees on installation is a Welcome screen that is largely dedicated to Autodesk pushing its app store and Facebook and Twitter pages. Because the Welcome screen phones home on each use, Autodesk can easily slip in new links to any other sites it wishes to promote. I expect your AutoCAD 2013 Welcome screen will sport Angry Birds gaming links within a few days. Angry Birds gaming plug-ins for AutoCAD and related products are likely to appear in the app store soon, but I expect we will have to wait for AutoCAD 2014 until the games become part of the core product.

Clearly for Autodesk, kids are the new adults. But is what spoiled teenagers do on their iPhones really a sound basis for the needs of professional CAD users in a corporate environment? How well does this concept work in practice? Bass answered that by showing a prototype user interface for AutoCAD that uses the new technology. He demonstrated it on a 48″ touch-screen, but it is believed that it will be at least partly functional using old-fashioned mouse-based technology.

Bass started by selecting a red bird from the Ribbon, which sported a snazzy new flouro theme. He dragged the bird down into the drawing area (which had a beautiful animated background with kittens, rainbows and unicorns; let’s hope that makes into production). While this was going on, the system was providing haptic feedback, with the screen vibrating and the bird squawking when dragged close enough to an existing object. By dropping the bird close to the end of a line, Bass was able to start drawing a line from exactly that point. He then drew back the bird and released it such that it was launched in the direction he wanted the line to go. As the bird shot forward, Bass touched it just as it crossed another line and it snapped on to the midpoint with a happy chirp. Perfect!

He then demonstrated other birds in action. To draw a polyline you use the yellow bird and touch it at each vertex as it flings itself along your desired path. To explode a block you use the black bird, triggering a loud explosion which I think will have to be toned down for office use. Ellipse? That white chicken thing that lays an egg. Multileader? The little grey one that splits up when you touch it. And so on. Bass already has his Finnish developers hard at work devising hundreds of new birds that cover most of AutoCAD’s key functionality. Some unimportant features, such as plotting and xrefs, are difficult to translate into birds and will be deprecated into command-line-only versions before being dropped completely in a future release.

The demonstration had to be curtailed after a few minutes when Bass’s arms became too tired for him to continue, but it provided an enticing view of a future where CAD is fun, fun, fun! Addicted users are productive users, according to Bass. “If you’ve ever seen kids playing Angry Birds, you know that they will happily sit there playing it all day every day without complaint. They don’t even stop to eat. The only time they take a break is when they’re forced to visit the bathroom. Even when they’re in there they will probably photograph themselves in the mirror and post it on Facebook. CAD Managers, don’t you wish you could tap that astronomical productivity resource?”

According to Bass, those managers will soon be able to do exactly that. His advice is, “Fire the old fuddy-duddy naysaying Luddites who are allergic to change and replace them with a bunch of kids off the streets. Give them Autodesk software they can’t resist using and they’ll soon be flinging pixels around like there’s no tomorrow. You’ll have an instant office full of the cheapest engineers you’ll ever find, and they’ll be begging you to take their work home with them. With the literally infinite anytime anywhere power of Autodesk 360, they’ll be able to do exactly that. In a few years, the kids in hoodies you see hanging around shopping malls won’t be waiting to snatch your bag, they’ll be leeching wi-fi so they can design your next car on their phones. And they’ll be doing it using Autodesk software.”

Bass refused to be drawn on leaked details about the upcoming iPod Shuffle version of AutoCAD or its supposed marketing slogan Shake to Design, though. “We have a very strict policy of never discussing our plans for future products,” he explained, “except when it suits us.”

The marketing gurus at Autodesk have written an independent productivity report that shows that AutoCAD with the new interface improves productivity by 632.7%. On Windows only, that is. This productivity phenomenon will not apply to AutoCAD for Mac, because there are no plans to provide the Angry Birds interface on OS X. Autodesk believes that this won’t concern Apple users, because Macs are shiny and look really nice.

The impressive productivity figure was generated by performing carefully selected tasks on AutoCAD 2013 using the prototype interface, when using the latest, fastest and most expensive hardware. This was then compared with completely different tasks performed using AutoCAD 1.4. On a twin-floppy IBM PC. With a 12″ monochrome monitor driven by CGA. But without an 8087. The resultant percentage was then multiplied by the number of years since Autodesk produced an AutoCAD feature that wasn’t half-baked on release.

In related news, Autodesk’s legal department has lodged applications to register the words ‘Angry’, ‘Birds’ and all images of feathered flying creatures as Autodesk trademarks. Cease-and-desist notices have already been sent to publishers of ornithologist guide books. Also in Autodesk’s legal sights is Disney Corporation, which clearly violates Autodesk’s intellectual property rights with its depiction of Donald Duck as not just a bird, but frequently as an angry one who goes around smashing things up.

The last word goes to Bass. “Look, the trend is irresistible, and those who can’t keep up will be left behind. Here at Autodesk we believe in freedom of choice. You can either choose to follow our vision of the future, or take to the streets with a cardboard sign and a chipped enamel mug. What could be more democratic than that?”

Video nicely captures Autodesk customer sentiment

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In this video starting at 42:21, Greg from Pixel Fondue had a few words to say about Autodesk’s attempt to price-force perpetual license owners onto subscription (rental). I think he captures the current Autodesk customer mood quite nicely.

Here are some of the highlights from Greg and others:

44:36 – If you’re gonna eff me, know my name.

45:20 – The only thing they forgot to attach to this was the head of a horse.

46:54 – If they didn’t think it was a tough sell, they wouldn’t have written a 2000 word essay…

49:14 – This is a trade-in, and they’re looking to take this [Entertainment Creation Suite]. So I give you this, this $12,000 investment … I give it back to you, plus like another $1,000 … and you give me the exact same thing. Except I no longer own it.

51:02 – Hi! Give us your thing you bought from us, we’ll rent it back to you… dumbass!

58:49 – It’s OK to be pissed, and Autodesk needs to know that people are pissed. So, Teresa, people are pissed. That’s a bullshit letter. Be honest with us.

Autodesk starts answering subscription questions, but many remain

1 Reply

Getting worthwhile non-rubbery information out of Autodesk on the maintenance to subscription push has been like pulling teeth. Well, one tooth has popped out now. There are a rotten mouthful still to go, but some progress is being made.

Here is the latest Autodesk communication on this subject. While it gives the impression of providing transparency, there’s still not enough there to provide enough certainty to convince any but the most naive customers to throw away their perpetual licenses. If you try pumping Autodesk’s numbers into my costing spreadsheet, you can get so far and then you’re back to guesswork again. If you guess low, it’s merely a bad deal. If you guess high, it’s an atrocious deal. For you, not for Autodesk; I’m sure Autodesk will be happy with whatever deal it decides to inflict.

There are huge holes in what has been stated that allow Autodesk to charge pretty much whatever they like in the future. I have about a dozen questions about those holes. If they get answered, I’ll let you know.

In the meantime, I suggest you still assume it’s a trap to leave you open to future massive price gouging without the safety net and escape route that a perpetual license provides.

One invitation to Autodesk and another to Autodesk’s competitors

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Dear Autodesk PR person, you are undoubtedly aware that I have published a series of posts that detail exactly why switching from maintenance to subscription is a bad deal. If you believe anything I have written to be in error, feel free to contact me with what you believe to be the correct information. I intend to publish an extensive detailed summary on Monday 13 March, with or without your input. You know where to find me, over to you.

Dear Autodesk-competitor PR person, if you are providing any kind of special offer to entice disgruntled Autodesk customers over to your fold under these special circumstances, let me know about it. I will pass the information on to my readers in another post, as-is, and not as any kind of recommendation. You can comment here in public or email me.

Chat to Autodesk about being pushed onto rental

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I’ll post later about Autodesk’s oft–predicted–here but just-announced plan to use price increases to push you out of your perpetual licenses, and the execrable spin being used to sell it.

This post is just to let you know that Autodesk has kindly provided a forum in which you can discuss this issue. Why not wander over there and have your say? Autodesk is deaf and blind on this subject so it won’t make a difference, but at least you might feel better to have your say and let others know they’re not alone.

Here’s the link to the Moving to Subscription forum. Here’s the welcome message.

Hot tip: keep a text copy of what you have to say. If, as happened before, Autodesk gets heavy with the censorship scissors and slices through your statement, you can repost it here as a comment.

It’s worth noting that Autodesk did this talk-to-us-about-the-changes thing earlier with the Perpetual License Changes forum. Good luck discovering that forum now without that link; it was merged/hidden/made read-only/whatever. So if you want your view on this subject to stand a better chance of long-term visibility, you might want to repost it here anyway.

Here’s an early thread, This is crappy. Here’s another one, Autodesks new policy Forcing perpetual license holders to subscriptions stinks! There are other threads popping up in other forums, which I expect might get collected up and moved to the new forum.

Carl Bass resigns

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I only met Carl Bass once, and that was when I gatecrashed his party in 2006. Seemed like a nice guy. Didn’t kick me out.

So now one of the worst-kept secrets in the CAD industry, Carl Bass’s impending departure from Autodesk, has now come to pass.

Time to end this chapter & write next. Proud of what we’ve done together @autodesk in great hands, strong position https://t.co/gRXy0YWWGj

— Carl Bass (@carlbass) February 7, 2017

At the Bricsys Conference in Munich last October, industry observers and Carl’s former colleagues were all aware Carl’s departure was looming. They were pondering only the timing of the announcement and the identity of his replacement; we now know one of those things. The wisdom (not the accuracy) of this sort of Trump-baiting by a major public company’s CEO was questioned, but I guess if you know you’re on the way out you can say what the heck you like:

I'm ashamed that the worlds greatest democracy might elect the worlds biggest asshole. Sad.

— Carl Bass (@carlbass) September 27, 2016

Carl has worked hard in this industry for decades and set himself up very nicely for his retirement with a large bucketload of cash and his own little hobby factory. Good luck to him; I wish him many happy years tinkering and making things.

What happens next is vitally important to Autodesk and its customers. More on that later.

Autodesk perpetual license owners to get screwed big-time

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Hidden in amongst a bunch of the usual highly dubious subscription statements from Carl Bass is an announcement that spells doom for Autodesk perpetual license owners. I will resist the temptation to skewer Carl’s spin (for now) because this announcement is much more important:

Bass also confirmed that the company plans to converge the two existing subscription models — maintenance and product subscriptions — into a single offering over the next two years. “If you look out to fiscal year 2020, we want to be in a place where, first of all, we have a single kind of offering with a single back office and infrastructure to support it, one that will be a combination of product subscriptions as you see them plus a consumption model on top of it. That’s where we see the business heading.

“Along the way, it’s how do we motivate customers to move from one model to another in the program, what are the price points, and how does that transition work? In our mind, getting to a single model is really important. It will give the best service to our customers, it will be the most affordable for us to have, [and] we can start getting rid of some of the systems that were designed for a different era and concentrate on giving a world-class experience to users.”

Translation: Autodesk is going to drive up prices of maintenance subscription (perpetual license keeping-up-to-date fee) to match the much higher prices of product subscription (rental). Maintenance subscription will then be merged into oblivion. Your return on your long-term investment in Autodesk software will be zero. Your reward for decades of loyalty to Autodesk will be to have your software costs blown through the roof.

If you’re not already making plans to abandon the Autodesk ship, you really need to do so now. Don’t say I didn’t warn you. Don’t say Carl didn’t warn you.

Get out or get screwed big-time. I mean, get out or get motivated to transition into a world-class experience.