Yearly Archives: 2018

The great Autodesk Collections rip-off

19 Replies

Autodesk not only wants to move its customers from perpetual licenses to subscription (rental), it wants to move them from individual products to Industry Collections. Why? Because the rental cost of Collections is higher and more money can be extracted from each customer.

There’s nothing conspiracy-theorist about the above statement, it has been explicitly laid out by now-CEO Andrew Anagnost at an Investor Day, and the cunning plan has been placed on the public record. Have a good read of that document, it’s very revealing. AutoCAD LT users are going to be “encouraged” into full AutoCAD, AutoCAD users are are going to be “encouraged” into AutoCAD-based verticals, and so on, into Collections. Onwards and upwards.

Collections, you may remember, are groups of applications sold together. They’re just like Suites used to be, only bigger and rental-only. They’re expensive, but they contain a lot of products. For example, the AEC Collection rents at $2,690 PA (single-user US price). It contains the following products (individual product US annual rental cost shown in [brackets]):

  • Advance Steel [not stated]
  • AutoCAD [$1,176]
  • AutoCAD Architecture [$1,575]
  • AutoCAD Civil 3D [$2,100]
  • AutoCAD Electrical [$1,575]
  • AutoCAD Map 3D [$1,575]
  • AutoCAD MEP [$1,575]
  • AutoCAD Plant 3D [$1,575]
  • AutoCAD Raster Design [$840]
  • AutoCAD mobile app [free]
  • Cloud storage (25 GB) [free]
  • Dynamo Studio [$300]
  • Fabrication CADmep [$900]
  • FormIt Pro [not stated – Collection only]
  • InfraWorks [$1,575]
  • Insight [not stated – cloud credits]
  • Navisworks Manage [$2,070]
  • ReCap Pro [$300]
  • Autodesk Rendering [not stated – cloud credits]
  • Revit [$2,200]
  • Revit Live [$250]
  • Robot Structural Analysis Professional [not stated – Collection only]
  • 3ds Max [$1,470]
  • Structural Analysis for Revit [not stated – cloud credits]
  • Structural Bridge Design [not stated – Collection only]
  • Vehicle Tracking [not stated – Collection only]

Note that Autodesk doesn’t make it easy to work out the equivalent total cost, but you can see there’s an impressively large number of products listed. For those products where prices are listed, adding together the above comes to $21,056 PA. So $2,690 PA is a huge bargain, right?

Not really.

First, some of those costs are counted multiple times. For example, AutoCAD Civil 3D also includes AutoCAD Map 3D and AutoCAD, so that’s $2,100 worth, not $4,851. AutoCAD gets counted about five times if you just add up the numbers.

Next, it’s highly unlikely that anybody uses all of the products in a Suite or Collection. How many do get used? On average, two, according to Autodesk. That corresponds with my own experience. But let’s say you do have a need to use more than two? That leads us to…

The way Autodesk Collection licensing works, you can’t use more than two of the products in a Collection at once.

You won’t find that prominently displayed among all the marketing blurb that promotes the value for money of Collections. Instead, you’ll find words like these:

Download and install what you want, whenever you like—whether it’s for occasional use, to meet requirements of a particular project or client, or to explore new workflows.

That’s not actually false; you can indeed download and install all of those products (only one at a time, but that’s a different complaint). You’re just not allowed to use them. Not at once.

Where does it say that? Well, If you know what links to click, you can eventually find this KnowledeBase page that tells you about the restriction and which products it applies to. Which is pretty much all of them:

Individual users of an industry collection may access no more than two (2) of the following desktop titles at any one time.

Architecture, Engineering & Construction Collection
Autodesk® Advance Steel
Autodesk® AutoCAD®
Autodesk® AutoCAD® Architecture
Autodesk® AutoCAD® Civil 3d
Autodesk® AutoCAD® Electrical
Autodesk® AutoCAD® Map 3d
Autodesk® AutoCAD® MEP
Autodesk® AutoCAD® P&ID
Autodesk® AutoCAD® Plant 3d
Autodesk® AutoCAD® Utility Design
Autodesk® Dynamo Studio
Autodesk® Fabrication CADmep
Autodesk® Navisworks Manage
Autodesk® Revit:
Autodesk® Revit Architecture
Autodesk® Revit MEP
Autodesk® Revit Structure
Autodesk® Revit Live
Autodesk® Robot Structural Analysis Professional
Autodesk® Structural Bridge Design
Autodesk® 3ds Max

This is a ludicrous restriction. Imagine not being allowed to have three Office applications open at once. Clippy: “It looks like you’re trying to open a spreadsheet! Sorry, you’re already reading an email and you have a Word document open. Go away.”

Why is Autodesk doing this? To make sure you don’t get good value out of your subscription dollars. Remember, good value for you is less revenue for them. Want to do more stuff? Buy more licenses.

This restriction does not apply to Suites. There is no technical reason it has to apply to Collections, either. It’s just a stealthy cash grab.

This is how it goes with Autodesk subscription. You’ll get sucked in by promising-sounding marketing, then once you’re trapped you’ll get screwed over.

BricsCAD Shape – can a free DWG product be a BIM game-changer?

6 Replies

At the Bricsys 2017 Conference in Paris, one of the biggest surprises was the announcement of BricsCAD Shape. This product was demonstrated live, very impressively, in pre-release form. As I live-tweeted at the time, the demo jock was able to create a pretty decent architectural model in minutes, from scratch, very easily. That product has now been released.

What is BricsCAD Shape?

Shape is a 3D direct modeling application. At the core, it’s a simplified BricsCAD BIM. That means it’s small, fast, stable and it uses 2018 DWG as its native format. These are all good things. It’s obviously aimed at the AEC market, but there’s nothing to stop anyone using it for anything. Use it as a lightweight DWG viewer/editor if you like.

As you can see, it has a very simple, clean, cut-down interface. That dude is French Architect Jean Nouvel, by the way. He’s a block; you can erase him. He doesn’t appear in DWG files from other sources you open in Shape.

The idea is to do most of your work with the 18 buttons in this mini-ribbon/monster toolbar thing:

For less common operations, there is a set of pull-down menus. Although it’s hidden by default, you can even turn on a command line (Shift+F2) that will be very familiar to AutoCAD and BricsCAD users. Try to do without it; you will then discover how the excellent Quad Cursor interface (inherited from BricsCAD) uses AI technology to save you time and clicks.

How do I get it?

Click this link, enter your email address (no, they won’t sell it to spammers), and download away. Unlike Autodesk downloads, there are no nasty Akamai download managers to contend with, no multi-stage install processes, no massively bloated files, just a straightforward download of a 212 MB MSI installer. Time to download for me on ADSL2 was 2m 56s. The install time, including user interactions was 36s. Time for the first startup, including online registration, was 15s. That got me to the startup screen. The time for the first drawing startup was another 10s.

You can be using Shape in under 4 minutes. That is, you could be using it yourself in less time than it takes to read what I have to say about it.

How is it licensed? How much is it?

It’s a perpetual license, and it’s free. Bricsys has stated that it will always be free. Not much to complain about there.

So what’s in it for Bricsys?

The problem Bricsys faces in churning over large numbers of Autodesk’s disgruntled customer base is not the products. The products are fine. BricsCAD is notably superior to AutoCAD in a bunch of significant ways (while remaining inferior in a handful of less important ways), and costs a fraction as much.

No, the problem Bricsys faces is in persuading large numbers of people to try its products. Shape is an attempt to make that happen. It’s an ice-breaker in a way that goes beyond the usual 30-day free trial product.

There’s hardly any bar to entry; anybody with an email address can own it with zero investment. The interface has been kept very simple and there are a whole bunch of bite-size tutorial videos that demonstrate how to do things. If this product can create a buzz and get people to use a Bricsys product, half the battle is won. The models it creates are ready to be easily taken to the next stage using the full, paid product, BricsCAD BIM.

It’s not SketchUp
There are superficial similarities between Shape and the discarded-by-Google product, Trimble SketchUp.

However, there are very significant differences. SketchUp Free is a cloud-based product that works inside your browser (the paid product is currently a desktop product). Shape is a standalone application that does not require the Internet. SketchUp has its own file formats; getting those models into CAD or BIM is fraught. Shape is not just using industry-standard DWG file format, it’s a proper, efficient, accurate CAD application. Because it’s a cut-down version of what Bricsys is hoping you will use to fully develop the models later, there is no translation. The model you build in Shape opens directly in BricsCAD BIM where automatic classification of building elements can take place.

BricsCAD Shape. It’s free, it’s easy, it’s DWG, it’s CAD, it’s 3D, and it’s a pathway to BIM. It could change the game. I have no way of predicting whether that will happen. But if it does, it’ll be another kick in the guts for a dormant Autodesk that has largely given up on improving its products.